Botulinum Toxin Club

01/01/2026

I was at my local gym (where else would I be) and bumped into another medical professional.

He told me that during his Level 7 training — with another academy, not mine — the thing that helped him most with certain Units was my Complications Manual.

On one hand, I’m really pleased it helped him and that the work I’ve done is making a difference.

On the other hand, I couldn’t help thinking… if my manual guided your training, why didn’t you come to me for your Level 7 in the first place?

It was a funny mix of compliment and reminder — people don’t always choose the best option, they choose the most visible one. So yes, I’m grateful… and also clearly need to do more marketing. 😄

31/12/2025

Early Bird price ends tonight at Midnight.

Thank you for those already booked, I have a special bonus, an AMA (Ask Me Anything) Zoom session in January. Details to follow.

When The Industry Turns Into a Wolf of Wall Street Movie… Choose Substance Over Showmanship

The aesthetics industry increasingly resembles a cinematic performance — full of self-proclaimed KOLs, Instagram influencers posing as experts, and “fake gurus” promising shortcuts, hype, and illusion. Flashy lifestyles. Rented success. Loud egos. Quiet experience. In a world where marketing masks mediocrity, many practitioners are sold theatrics instead of truth, noise instead of structure, and bravado instead of real mastery.

This is where I draw a hard line.

With me, there is no pretence, no ego, no fabricated success story. No manipulation. No gimmicks. No smoke-and-mirrors training culture. What I teach comes from real clinics, real results, real systems, real consequences — and real wins earned over time.

If you want grounded excellence, disciplined growth and ethical leadership in aesthetics, there is a pathway open until 31st December — designed for clinicians who value substance over spectacle.

BTC Masterclass 2026
Where Clinicians Replace Hype With Strategy, Authority and Revenue Design
The BTC Masterclass 2026 is not a motivational rally and it is not a stage show — it is a structured, intelligence-driven environment where serious practitioners upgrade positioning, pricing confidence and business architecture for the year ahead. Two days in London. High-level peers. Frameworks you can deploy immediately — not Instagram theatre, not ego-fuelled noise. The Early Bird price of £197 ends 31st December — and postponing doesn’t cost money… it costs momentum, clarity and competitive advantage.

👉 https://lp.botulinumtoxinclub.co.uk/business-and-retreats/btc-masterclass-2026/

No ego, no pretence, no theatrics (maybe some Dad jokes!)— just structure, integrity and results for clinicians who are ready to lead.

30/12/2025

The Forbidden Tools of Aesthetic Mastery — Available At A Special Price Only Until 31st December

In aesthetics — as in innovation — real progress is rarely found in the obvious, mainstream pathways. It is discovered in the tools, systems and frameworks that most people never access, never implement, or never even realise exist. There are three strategic routes available — each with special pricing that ends on 31st December.

BTC Masterclass 2026
The Two-Day Event Where Clinicians Upgrade Their Thinking, Strategy and Positioning
This is not another CPD day. The BTC Masterclass 2026 is where ambitious practitioners step into a room designed for strategic transformation — where we sharpen your positioning, strengthen your pricing confidence, and build a revenue and authority architecture for the year ahead. Over two days in London, we move you beyond guesswork and into structured ex*****on, so you leave with a plan you can immediately implement rather than more theory to reflect on “one day.” The Early Bird price of £197 ends on 31st December, and waiting does not simply increase the fee — it delays your momentum, confidence and competitive advantage.
👉 https://lp.botulinumtoxinclub.co.uk/business-and-retreats/btc-masterclass-2026/

BTC Clinical Workshops 2026
Lock In 2025 Pricing Before The Scheduled Increase
Our full 2026 BTC workshop schedule is now live — and from next year, prices will rise to reflect tighter clinical ratios, higher delivery standards and sustained demand. Until 31st December, you can secure your chosen 2026 workshop at current 2025 pricing, giving you a disciplined, forward-planned pathway to expand your clinical skillset, capability and confidence across the year. This is not artificial urgency — it is the final opportunity to invest wisely, plan strategically and future-proof your professional growth before the price transition takes effect.
👉 https://lp.botulinumtoxinclub.co.uk/workshops/

Private 1-2-1 Strategy & Implementation Day
For Practitioners Who Want Precision, Proximity and Measurable Progress
For the small number of clinicians who want direct intervention rather than general guidance, I am opening a limited number of 1-2-1 Strategy & Implementation Days (£2,000 inc VAT) until 31st December. Structured across three stages — a pre-strategy call to identify the real constraint, a full intensive ex*****on day, and a 30-day accountability session — this is designed to compress years of trial-and-error into clarity, decisive action and meaningful outcomes. Whether your focus is business growth, clinical advancement, life and business redesign for 2026, or peak performance — this is about proximity, precision and progress, not noise or distraction.

Even Donald Trump’s bromances don’t last forever — but your growth in aesthetics shouldn’t depend on drama.

Choose mastery over headlines, progress over ego, and step forward before the window closes.

29/12/2025

Step Into the Adventure of Aesthetic Mastery (Offers Ends 31st December)

The journey ahead is not about adding more information to your head; it is about stepping into rooms, environments and decisions that fundamentally upgrade how you think, operate and succeed in aesthetics.

Between now and 31st December, there are three powerful pathways you can choose from — each designed for a different stage of your growth, each available at special year-end pricing, and each representing a decisive move rather than another “someday” intention.

BTC Masterclass 2026
The Two-Day Event for Clinicians Ready to Lead Their Market
If you’re ready to elevate your positioning, pricing, strategy and authority — not through theory, but through structured, market-tested systems — the BTC Masterclass 2026 is where that shift happens. Two days in London, surrounded by high-level peers, where we build your 2026 growth plan, authority blueprint and revenue architecture — so you leave with clarity, implementation steps and forward momentum rather than inspiration that fades. The Early Bird price of £197 ends on 31st December, after which it rises significantly — and the real cost of delay isn’t the increase, but the opportunity compounding you miss by waiting. This is the room ambitious clinicians choose when they are ready to stop blending in and start being chosen first.
👉 https://lp.botulinumtoxinclub.co.uk/business-and-retreats/btc-masterclass-2026/

BTC Clinical Workshops 2026
Lock In 2025 Prices Before The Increase Takes Effect
Our full 2026 BTC workshop calendar is now live — and from next year, prices will rise to reflect higher delivery standards, tighter clinical ratios and increased demand. Until 31st December, you can secure places on any 2026 workshop at current 2025 pricing, giving you a cost-efficient, forward-planned pathway to develop your clinical confidence, skillset and treatment portfolio across the year ahead. This isn’t marketing urgency — it is simply the last window to move with intention, invest wisely and commit to structured development rather than reactive learning. For clinicians who know growth is planned, not accidental — this is the smartest time to secure your training trajectory.
👉 https://lp.botulinumtoxinclub.co.uk/workshops/

Private 1-2-1 Strategy & Implementation Day
For Practitioners Who Want Precision, Proximity and Results
For a select few who prefer direct intervention over generic learning, I am opening a limited number of 1-2-1 Strategy & Implementation Days at £2,000 inc VAT until 31st December. This is an intensive, outcome-driven partnership structured across three stages: a pre-day strategy call to define the real constraint, a full deep-dive ex*****on day focused on decisive action, and a 30-day accountability call to ensure progress becomes measurable change. Whether your priority is scaling your aesthetics business, advancing clinically, restructuring life and business for 2026, or achieving peak performance — this container compresses years of trial-and-error into clarity, discipline and forward movement. Availability is limited — by design.

And because every great adventure demands courage…
“Fortune and glory, kid… fortune and glory.” In aesthetics, as in exploration, progress belongs to the practitioner who steps forward with intent — not the one who waits for the perfect moment.

29/12/2025

I never set New Years resolutions, because I believe in progress over perfection, sloppy success is better than perfect theory and the best time is right NOW.

Instead, I like to choose a ‘theme’ that shapes how I think and how I make decisions for the year ahead.

For 2026, that theme comes from a powerful African proverb: “A cat that dreams of becoming a lion must lose its appetite for rats.”

So, if I want to operate at a higher level and hit the goals I’ver set myself, I cannot keep feeding the small habits, distractions, and low-value opportunities.

Becoming the “lion” means letting go of anything that doesn’t serve the bigger picture.

Every time you say ‘Yes’ to something, you have to say ‘No’ to something else.

This year is about even more disciplined focus and clearer priorities.

And above all, the courage to say no to what no longer aligns, so there is space to fully commit to what truly matters.

Whats going to be your ‘theme’ for 2026 to take you to the next level?

28/12/2025

We’ve now released our full schedule of BTC workshops for 2026, and with that comes an important update you need to be aware of.

From 2026 onwards, workshop prices will be increasing.

This is not a gimmick or artificial urgency. It reflects higher delivery costs, increased demand, tighter clinical ratios, and a deliberate decision to protect the quality of training rather than dilute it through volume.

However, there is a clear opportunity available right now.

If you book any 2026 BTC workshop now, you will lock in current 2025 pricing.

View the full schedule and secure your place here:
https://lp.botulinumtoxinclub.co.uk/workshops/

28/12/2025

26/12/2025

The Art of Clinical Judgement — Why Proximity Matters More Than Information

In The Art of War, Sun Tzu teaches that victory is rarely decided on the battlefield — it is decided in the discipline, clarity and decisiveness of the leader long before the first move is made. The same principle applies in aesthetics, business and personal performance. Tools, courses and knowledge create potential — but clinical judgement, strategic thinking and courageous ex*****on create outcomes.
That is why this isn’t “coaching,” and it isn’t “mentoring.” This is The Art of Clinical Judgement applied to your life, your business and your future — one-to-one, without noise, without ego, and without anywhere to hide.

Because enough of you asked — repeatedly — and it is the season of giving… Singh Santa to the rescue.
Why I Love — and Hate — 1-2-1 Sessions
Why I love 1-2-1 work
When it is just you and me in a room, something powerful happens.
There is:
Nowhere to hide
No generic advice
No fluff
No “that might work for someone else”
It is:
Fully personalised to your situation
Built around your constraints, strengths, blind spots and ambitions
Ruthlessly outcome-focused
Structured for implementation, not inspiration
I am not there to be liked.
I am not there to nod politely.
I am not there to validate excuses.
I am there to:
Challenge assumptions
Compress years of mistakes into hours
Give you clarity, structure and a clear action plan
Hold you to a standard most people never experience
Why I hate 1-2-1 work
From a business perspective, 1-2-1 sessions are a poor use of my time.
In the same day, I can:
Earn more running a group training day with one of my trainers leading it
Generate more value seeing a full list of aesthetic patients
Create significantly more long-term impact working on strategy inside my own businesses
That is why I protect my time aggressively.
That is why I say no far more than I say yes.
Because occasionally, leverage is not just financial — sometimes leverage is impact.

How You Can Use the Day
You can use your day for any of the following:
Growing and structuring your facial aesthetics business
Clinical facial aesthetics training (up to 6 models)
Strategic goal planning — making 2026 your best year ever
Health optimisation and performance — getting into the best shape of your life
Launching a podcast or authority platform
Writing and structuring your book
Building an online business or side hustle
Exiting or transitioning out of dentistry
Property investing strategy and structure
Or any other area where my experience gives you an unfair advantage

The 3-Part Structure (This matters)
This is not “a day and done”.
1. Pre-Day Strategy Call
We identify the real bottleneck and define what success actually looks like — so the day is maximised.
2. The 1-2-1 Day
Deep work. Hard decisions. Clear direction. No distractions.
3. 30-Day Accountability Call
Because clarity without ex*****on is useless.

The Investment
£2,000 inc VAT
If you want motivation, consume content.
If you want clarity, buy courses.
If you want results, occasionally, you need proximity.

Before we go any further…
To decide whether this is the right fit, tell me which best describes your primary focus right now:
A) Scaling or fixing a facial aesthetics business
B) Clinical mastery/confidence / hands-on development
C) Strategic life & business redesign for 2026
D) Health, performance and personal optimisation
Please reply with A, B, C or D — and we will take it from there.

23/12/2025

Pulp Fiction wasn’t about violence — it was about judgement under pressure. Knowing when to act, when to wait, and when doing nothing is the smartest move in the room.

Facial aesthetics should work the same way, yet the industry is full of clinicians injecting first and thinking later — chasing trends, overfilling faces, and calling it “art”. Clinical Judgementis the rare skill of restraint: saying no to bad requests, no to lazy plans, and no to building a business that owns you.

That’s what BTC Masterclass is about. Not more techniques. Better decisions. Because patients don’t trust the busiest injector — they trust the one who clearly knows when not to pull the trigger.

Early Bird Ends 31st December — London Will Be THE Room Where Careers Change

Only £197 (from 1.1.26 - £497)

👉 Secure your Early Bird seat now:
https://lp.botulinumtoxinclub.co.uk/business-and-retreats/btc-masterclass-2026/

23/12/2025

Last official 'office' day, but I'll be back soon. Wishing everyone a grateful festive break.

22/12/2025

Most people are dangerously short-sighted.

We overestimate what we can do in a day
And massively underestimate what we can do in a year.

That single cognitive error is why so many people feel busy, exhausted… and still stuck.

We chase quick wins.
We look for hacks.
We want momentum now.

And in doing so, we sacrifice the very thing that creates real leverage: the long play.

Japan understands this better than almost any culture on earth.
Japan is home to over 33,000 companies that are more than 100 years old.
Some have lasted over a thousand years.
Not because they grew fast.
Not because they chased trends.
But because they played a different game.
There is no formal “100-year plan” document sitting in a drawer.
Instead, there is a deeply ingrained mindset:
Build something worth sustaining — then sustain it properly.

These long-standing businesses (known as shinise) operate on principles most modern businesses quietly ignore.

One of the most powerful is Sampo-yoshi:
Good for the seller
Good for the buyer
Good for society

Not good for this quarter.
Not good for the algorithm.
Good for continuity.

They prioritise:
Reputation over revenue spikes
Craft over convenience
Legacy over lifestyle optics
Many are family-owned, with generational succession plans designed not to “scale fast,” but to protect standards.
The goal is not domination.
The goal is endurance.

And here’s the critical point most people miss:
Longevity doesn’t mean resisting change.
It means adapting without abandoning your core competency.
Nintendo didn’t start with video games — it started with playing cards in 1889.
Kikkoman didn’t pivot away from soy sauce — it refined it for centuries.
Kongō Gumi specialised in temple construction from AD 578 and survived for over 1,400 years.
Same core.
Smarter expression.

Now contrast this with how most people plan their careers or businesses.
Too much pressure on today.
Too little patience for compounding.
We ask:
“What can I launch this month?”
“What can I monetise quickly?”
“What’s the fastest return?”

Instead of asking:
“Who will I be in 12 months if I execute consistently?”
“What standards am I building that compound?”
“What would this look like if I committed for years, not weeks?”

20/12/2025

Most people aren’t scared of failure.
They’re scared of losing comfort.

At your current level, you have:
Support
Validation
Familiar problems
People who “get” you

You know the rules here.
You know where you stand.
And that’s exactly why moving up feels uncomfortable.

The moment you decide to go to the next level, something shifts.
You stop getting applause.
You start getting resistance.
People question you.
They project.
They tell you to be “realistic.”
Not because you’re wrong —but because your growth disrupts their reference point.

This is why most people hesitate.
It’s not the work.
It’s the social cost.

Think of it like trading or investing.
When you break through a resistance level, it feels unstable at first.
Volatile. Unfamiliar.
But once it holds…
The old ceiling becomes the new floor.
What once felt unreachable becomes your baseline.

This is where mentoring and peer pressure matter — the right kind.
Throughout my career, I’ve deliberately sought positive peer pressure.
I’ve chosen to spend time around people who:
Think bigger than me
Operate at a higher standard
Ask better questions
Refuse to let me stay comfortable
Not cheerleaders.
Not critics.
But people who quietly raise the bar just by how they show up.

Because growth doesn’t happen in isolation.
It happens when:
Your environment stretches you
Your peers normalise higher standards
Your mentor has already crossed the level you’re aiming for
At first, it’s uncomfortable.
Then it becomes normal.
Then it becomes expected.

Most people stay where they’re supported.
Very few move where they’re challenged.
But every meaningful level-up follows the same pattern:
Resistance before the breakthrough
Discomfort before stability
Higher standards before higher results
And once you settle at that new level?
You don’t “push” anymore.
You simply become.

If you’re feeling friction right now, that’s not a warning sign.
It’s confirmation you’re pressing against a level that was never meant to contain you.
And once you step through it, the new floor will feel exactly like home.