05/03/2026
Have you ever dodged a bullet?
A while ago I was invited to an assessment day for a coaching organisation.
Part of the day involved coaching someone for 20 minutes while being observed.
On the surface that sounds fine.
But something in me immediately felt… off.
Because the expectation was that in those 20 minutes I would lay all my cards on the table as a coach. Demonstrate my capability. Show what I could do.
And the more I sat with that, the more it rubbed up against my integrity.
I don’t do 20-minute coaching.
My clients and I spend at least 90 minutes in the room together. Because the work I do isn’t surface level. It takes time to build trust, to create psychological safety, to go beneath the story and uncover what’s actually keeping someone stuck.
Twenty minutes isn’t enough for that.
Twenty minutes is enough to build a bit of rapport and have a nice conversation.
And that’s not the kind of coach I am.
If I’m honest, the whole set-up meant I put my mask on.
My Perfectionist Pretender mask.
And when a coach is wearing a mask, guess what usually happens?
The client does too.
There was no real psychological safety in that room.
No time to create it.
No space for it.
At one point I was even criticised for not using silence enough.
Now, silence can be incredibly powerful in coaching.
But the thing most people miss…
Silence without psychological safety can feel like pressure.
Like you have to perform.
Like you need to fill the gap.
That’s not safety.
That’s tension.
Needless to say, I wasn’t offered the position.
And honestly?
I’m absolutely delighted. I feel like a dodged a bullet.
Because staying true to my coaching style, my integrity, and my ethics mattered more than performing well in a 20-minute assessment.
What I do isn’t sticking-plaster coaching.
It’s not surface level.
I create space to go deep, uncover the unconscious patterns keeping you stuck, and then bring you back out safely - so you feel held the whole way through.
And that work can’t be squeezed into 20 minutes.
So if you’re tired of surface-level coaching…
and you’re ready to actually get to the root of what’s keeping you stuck…
let’s have a conversation.
Helena x
The Pattern Breaker