http://www.helenaclare.com/, http://www.helenaclare.com/unmasked, http://www.helenaclare.com/unmasked

Helena Clare Coaching, Sutton Coldfield (2026)

16/04/2026

Two hours. Ten songs. One very honest conversation.

On Tuesday, I was a guest on Vibe25 Radio with the brilliant DJ Jacky Wood - and I genuinely didn’t want it to end.

The fact that I LOVE to talk to people about what I do kinda helped!

But this time I was LIVE! On AIR! On a local but global radio show!

Here’s the link if you want to listen!!

https://www.mixcloud.com/Vibe25Radio/life-in-balance-with-jacky-wood-140426/

We talked about my journey. My coaching style. How perimenopause cracked something open in me that I didn’t even know needed cracking. The masks we wear and why they get so stuck in place. Psychological safety. Why mindset and willpower alone will only take you so far - and what happens when you go deeper, into the subconscious, where the real patterns live.

And so much more!

In between all of that?

We danced. We laughed. We played some absolute bangers. (Sia, K-POP Demon Hunters, Fall Out Boy, Demi Lovato, Little Mix - guilty pleasures fully acknowledged and zero apologies given.)

So yes we sang – thank goodness the microphones weren’t on though!

What I didn’t expect was how free it would feel.

No script. No performance. Just me, my story, and two hours of the most natural conversation I’ve had in a long time.

I was genuinely sad when we had to stop.

What I recognised in myself is that when you’ve done the work, when you’ve broken the patterns that kept you small and managed and performing… you stop needing the mask. Even LIVE on air. Even in front of an audience.

The fact that they also had a sign on the wall saying "This is a safe space to be who you are" helped - and no I didn't pinch it for my office, but I was tempted!

THIS is what I help people find. Not a better version of themselves. The actual version.

With pom poms, obviously.

Helena x
Pattern Breaker

PS. Kudos to DJ Jacky as she was so professional and lovely; she definitely belongs on the airwaves! Even when I got so relaxed that I was too far away from the mic!!

14/04/2026

It’s been a long time since I worked in healthcare.

But what I’m seeing right now? I’ve seen it before.

The changes. The uncertainty. The exhaustion behind the posts.

Twenty-seven years in the healthcare. I lived through more reorganisations, restructures and policy shifts than I can count.

And every single time - it was painful.

If I had my time again, I think I’d understand it better now.

Not because the change would hurt less. But because I’d have a map.

To everyone in the NHS right now - I see you. I hear you. I understand you.

Because I was you.

William Bridges had a model for this. Not for change - for transition. Because change is the external event. Transition is what happens inside you.

And it has three stages.

➡️ Stage one: The Ending.

This is the one all organisations rush past with a town hall and a FAQ document.

But you can’t rush an ending.

When something you’ve given years - decades - to shifts beneath your feet, there’s a grief in that. A real one. Even if part of you knows the change is necessary.

You’re not being dramatic. You’re being human.

I felt this leaving the NHS. Letting go of something I’d worked so hard for, been so loyal to. It wasn’t just a job. It was part of who I was.

➡️ Stage two: The Neutral Zone.

The messy middle. The limbo.

Where the old thing has gone but the new thing hasn’t arrived yet.

Disorientating. Nothing feels solid.

You’re waiting for permission to feel OK - and it keeps not coming.

This is where most people get stuck. Not because they’re weak.

But because nobody gave them a map for this bit.

I sat in this place. It wasn’t comfortable. At all.

But looking back - it was where the shift was happening, quietly, underneath everything.

➡️ Stage three: The New Beginning.

Not a fanfare. Not a switch that flips.

A quiet realisation. Oh. There’s a way through. I’m going to be ok.

For me, that new beginning took me somewhere I never expected. It cracked open a door I didn’t even know was there.

If you’re in the NHS right now and struggling with what’s changing around you - this is normal. This is transition.

You’re not stuck forever. You’re just in stage two.

And stage three exists.

And you’ve got this!

If this hit home a little, drop a comment or send me a message.

I work with high-achievers who are brilliant on the outside and exhausted on the inside - and sometimes, it takes a season of change to finally ask a different question.

Helena x
Pattern Breaker

TB to COVID vaccination clinics!

25/03/2026

She was doing everything. And nothing well.

Busy mum. Wife. Business owner. The one everyone leaned on.

On the outside? Capable. Together. Handling it.

On the inside? Overwhelmed. Exhausted. Resentful of the people she loved most.

She knew something had to change. She could feel it, see it, but she couldn't stop. The doing. The pushing. The performing.

As her to-do list grew, her anxiety grew with it. And the harder she tried, the more like a failure she felt.

She'd had therapy before. It gave her awareness. But awareness without tools to break the pattern just meant she could see the cage she was in. She still couldn't get out.

That's when she came to me.

We didn't just talk about the patterns.

We broke them. Nervous system work. Identity-level shifts. Tools she could actually use when life threw the inevitable curveballs.

And now?

She's calmer. In control of herself, not just trying to control everything around her. No longer living in fear or resentment.

She's not performing her life anymore. She's living it.

If you're at that point - stuck, overwhelmed, knowing something needs to shift but not sure what, let's chat!

You don’t have to do this alone.

Helena x
Pattern Breaker. Life Changer.

24/03/2026

Its the last week of Unmasked this week... and I'm not sure how I feel about that...

I'm feeling that strange mix of sad and happy - the kind you get when something really good is ending.

Sad because I'm going to miss spending an hour and a half every Thursday evening with these wonderful women.

The honesty. The breakthroughs. The "wait, I'm not the only one?" moments that are like lightbulbs being flicked on.

Happy because they're walking out different. Not fixed. Not "better." Just... freer.

One of them told me: "I can feel it all starting to come together."

Another said she'd written "loads of new 'I am' statements" after our session - and that the work doesn't always happen in the moment, but it sinks in later.

Someone else admitted she felt "much lighter after an emotional rollercoaster of a week."

And my favourite: "That was the fastest 90 minutes of my life."

That's what happens when you take the mask off. Time moves differently.

You stop performing. You start being.

They've done the work. The real, uncomfortable, identity-level work that most people avoid forever.

The thing I love the most?

They all want to meet up for a glass of "fizz" to celebrate their journey together!

And I get my Thursday evenings back. (Which is also nice. Let's be honest.)

But this?

THIS is why I do what I do.

Whether through group coaching or 1:1 coaching - witnessing the growth, the joy (and tears on occasion) and freedom my clients experience is absolutely priceless.

So if you've been watching this and thinking "I need that" - the next Unmasked cohort will run later this year.

Join the waitlist and you'll be first to know when spaces open - simply send me a DM with your email!

Helena x
Pattern Breaker. Life Changer.

23/03/2026

I spent 27 years as a pharmacist, earning my worth.

Reliable. Competent. Never making mistakes. Always the one who had it together.

And underneath? Quietly falling apart.

I learned from a young age that recognition isn't freely given.

It's earned. You perform. You prove. You hold it all together. And if you do it well enough, someone might notice.

So I did. For decades.

Until I couldn't anymore.

The pattern finally broke when I found the Paseda360 method - the same approach I now use with my clients.

It didn't just give me awareness. It gave me the tools and the support to actually break the patterns running my life. Nervous system regulation. Identity-level transformation.

Not performing my way through life anymore - actually living it.

That's why I became a transformational coach.

Because I know what it's like to hold it all together on the outside while quietly falling apart on the inside. And I know what it takes to break free.

And you can break free.

If you're reading this and something in you just went "yes, that's me" or you’re quietly putting your hand up?

I see you. I hear you. I understand you.

And this is exactly where the real work begins.

I’d love to support you with that.

Helena x

Pattern Breaker. Life Changer.

16/03/2026

Today is a desk day!

And how better to start my day with Paseda360 Training Academy coach club, an online peer support group which always delivers! The support, guidance and love in the “virtual” room is phenomenal!

And I ALWAYS come away having learnt something new or have a new take on things!

And today was no different!

It’s even sparked an exciting collaboration with the amazing Julia Burkin so now both of us are buzzing!

So now I feel more motivated to spend my day at the desk to focus on…

💜 Planning and prep for my 5th session of my Unmasked group coaching programme - the lightbulb moments and epiphanies for the lovely women I’m working with have been mindblowing!

💜Plans for my website - am moving platforms which requires a bit of prep and planning, around content and copy as new offers are coming!

💜Start on Module 5 of my Master Practitioner training with the fabulous Angela Cox and Paseda360!

But first, I need to remove my furbaby Poppy from my lap as she is hindering any typing!

She was determined to join the Coach Club this morning too - thank goodness for the mute button as she barked twice as the postman and the window cleaner!

But who wouldn’t want cuddles with this!!

Helena
Pattern Breaker. Life Changer

13/03/2026

Remember to press record…

5 reminders, one button to press..

And so far, I have managed to do it 4 times, although once was 20mins late!

Over the last few weeks I have been delivering my online group coaching course, Unmasked, to 5 amazing women.

All from a variety of backgrounds - small business entrepreneurs - VA, fashion, marketing; finance experts and the forces.

And it has been an absolute joy - watching the relationships develop, the love and support for each other and of course, the learning, epiphanies and lightbulb moments.

We have talked about our pretender masks* and where they come from, our beliefs and stories that hold us back, the importance of trusting ourselves implicitly so we can show up authentically and building our self value, so that we can truly shine in the world!

We have 2 more sessions to go and I cannot wait!

These ladies have thrown themselves into the process and wholeheartedly engaged in their growth and development.

They have allowed themselves to be vulnerable and shown courage to face their challenges.

We have laughed, we have cried and we have shaken our Pom Poms (well I have, anyway!)

And I am unbelievably proud of them.

Proud of the love they have shown for each other but mainly the love they have shown for themselves.

It’s the first time I have run this fabulous programme, developed by Paseda360 Training Academy and I can wholeheartedly say I will be doing it again!

Watch this space for next dates or DM me if you want to join my next cohort!

Helena x
The Pattern Breaker

*Paseda360 Pretender Model

12/03/2026

High-achieving on the outside. Quietly exhausted on the inside. Sound familiar?

You built this. From nothing.

You took the leap, put in the hours, created something real.

And from the outside? You look exactly like what success is supposed to look like.

But here's what I'm hearing from female founders - quietly, honestly, when no one else is listening:

"I've done everything right. So why does it still feel like something's missing? Why do I still feel like a failure?”

You're still showing up. Still delivering. Still holding it all together.

While somewhere inside, a voice is asking: is this actually it?

That feeling isn't weakness. It's not burnout you can fix with a weekend off or another strategy session.

It's a pattern. And it runs deeper than you think.

Maybe it shows up as performing the "together" version of yourself - in meetings, in pitches, in conversations with your team, or even with your family - while inside you're running on empty.

Maybe it's the imposter syndrome that refuses to leave, even as the wins stack up.

Maybe something cracked you open recently - a milestone, a shift, a quiet moment of exhaustion - and you can't un-see it.

You don't need to be fixed. You need to be freed.

That's why I'm opening 3 places in 2026 for female founders who are done performing and ready to do the real work.

This is a six-month transformational coaching experience - not another framework, not surface-level mindset work.

It goes into the neuroscience of why you're stuck. The patterns you've been running since long before you started this business.

The identity shifts that create results you can actually feel.

You've done therapy. You've read the books. You know the difference between surface-level and something that actually moves you forward.

This is the latter.

Over six months, you'll move through three stages:

→ Stop Being Stuck - uncover the unconscious patterns keeping you exactly where you are → Find the Real You - resolve the old narratives and reconnect to who you actually are → Create a Life You'll Love - build your business and life around your truth and what truly serves you.

You'll receive a half-day deep-dive to kick things off, six 90-minute sessions that create lasting shifts, and tools to integrate real change into your daily life - not just the coaching room.

These places are part of my Advanced Diploma training into the Paseda360 method - combining coaching, psychology, and therapy-informed practice.

The investment is £1,995 - a fraction of what this experience would normally cost, in exchange for being a case study while I complete my training with Paseda360 Training Academy.

This won't feel like coaching you've done before. It's deeper.

More human. More real.

Because you're not looking to be managed. You're looking to be seen.

If you read this and thought "how does she know?" - that's your answer.

Drop a comment below or DM me directly. Only 3 places left.

Helena
The Pattern Breaker

05/03/2026

Have you ever dodged a bullet?

A while ago I was invited to an assessment day for a coaching organisation.

Part of the day involved coaching someone for 20 minutes while being observed.

On the surface that sounds fine.

But something in me immediately felt… off.

Because the expectation was that in those 20 minutes I would lay all my cards on the table as a coach. Demonstrate my capability. Show what I could do.

And the more I sat with that, the more it rubbed up against my integrity.

I don’t do 20-minute coaching.

My clients and I spend at least 90 minutes in the room together. Because the work I do isn’t surface level. It takes time to build trust, to create psychological safety, to go beneath the story and uncover what’s actually keeping someone stuck.

Twenty minutes isn’t enough for that.

Twenty minutes is enough to build a bit of rapport and have a nice conversation.

And that’s not the kind of coach I am.

If I’m honest, the whole set-up meant I put my mask on.

My Perfectionist Pretender mask.

And when a coach is wearing a mask, guess what usually happens?

The client does too.

There was no real psychological safety in that room.
No time to create it.
No space for it.

At one point I was even criticised for not using silence enough.

Now, silence can be incredibly powerful in coaching.

But the thing most people miss…

Silence without psychological safety can feel like pressure.
Like you have to perform.
Like you need to fill the gap.

That’s not safety.

That’s tension.

Needless to say, I wasn’t offered the position.

And honestly?

I’m absolutely delighted. I feel like a dodged a bullet.

Because staying true to my coaching style, my integrity, and my ethics mattered more than performing well in a 20-minute assessment.

What I do isn’t sticking-plaster coaching.

It’s not surface level.

I create space to go deep, uncover the unconscious patterns keeping you stuck, and then bring you back out safely - so you feel held the whole way through.

And that work can’t be squeezed into 20 minutes.

So if you’re tired of surface-level coaching…

and you’re ready to actually get to the root of what’s keeping you stuck…

let’s have a conversation.

Helena x
The Pattern Breaker

03/03/2026

Magic is in the air….

There is definitely something in the air at the moment.. and it feels like magic..

Or even, dare I say it, hope!

Despite all the stuff in the news, which I am avoiding, because I just can’t cope with it..

But on my morning walk with Poppy today, there felt like a lightness..

The sun was up and actually showing its face…

The birds were singing and chatting away with each other…

Snowdrops, crocuses and daffodils are popping up everywhere..

And all the trees have buds of growth on them..

A sign of the wondrous things to come as spring gets into flow.

And bringing with it a sense of hope that the dark nights are coming to an end and the light is coming through.

And it felt good!

As I think we all need a little hope and magic at the moment!

Just wanted to share that with you all!

Helena x
The Pattern Breaker

(A selection of picks from my walk this morning! I have even spotted 🐝 and 🦋 over the last few days!)

Helena Clare Coaching

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