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ACTIVE NRG

Active NRG provides the highest quality personal training to the people of Birmingham and surrounding areas. We specialise in strength training.

Ex RAF Regiment | Personal Trainer | Nutritional Therapist | Online Health Coach

I work with busy type 2 and prediabetics to:
Reverse diabetes,
Regain health pancreas and livers by weight loss,
Increased energy and life expectancy.

18/12/2025

Three lies keeping 40+ leaders tired, heavier, and “too busy” to fix it:

👨🦳Lie 1: “It’s my age.”
Yes, things change after 40. But age isn’t why your energy is shot and your belt’s on the last hole. The real issue: you’re using a plan built for a 25‑year‑old with free evenings, not a 45‑year‑old with a board, team, and family.

📏Lie 2: “I just need more discipline.”
You already use more discipline than most people just to get through a week. If your plan only works when life is calm, it’s the wrong plan. Systems beat willpower. If training and food don’t fit your calendar, you’ll keep “failing” no matter how motivated you feel on Monday.

🧘♂️Lie 3: “I’ll start when things calm down.”
They won’t. There’s always another quarter, deal, launch, or crisis. Waiting for the perfect window is how another year disappears.

When my 40+ clients drop these lies and switch to something built for real life – 2×20‑minute sessions, simple food rules, light but consistent accountability – everything changes. Their energy finally starts to match their career.

If one of these hit a nerve, comment 1, 2, or 3, or message me TRUTH, and I’ll show you what a realistic 12‑week, 2×20‑minute plan could look like around your schedule.

17/12/2025

How a 49‑year‑old founder got his “old body” back without adding gym time.

When we first spoke, he said:

“I used to be the fittest guy in my group. Now I’m the successful, tired one.”

49 years old.
Multiple 7‑figure businesses.
Three kids. Constant travel.

His reality:

Waking up already tired
Belt on the last hole
Avoiding shirts that hugged his stomach
Out of breath walking the office stairs on calls
He wasn’t clueless. He’d tried:

6‑day gym splits
Aggressive diets
10k‑step challenges
Each lasted 2–3 weeks.
Then a launch, crisis, or trip would hit… and it all collapsed.

His problem wasn’t effort.
It was the way the plan was built.

So we didn’t add more gym time. We simplified:

✅ 2×20‑minute strength sessions per week, locked between existing meetings
✅ 2–3 simple food rules he could follow in airports, boardrooms, and dinners
✅ One quick weekly check‑in so he couldn’t quietly disappear

Same company. Same travel. Same family.

90 days later:

Down 9 kg
Back in shirts and suits he’d written off
No more 3 p.m. “I need a nap” crash
And his words: “I feel like my old self again, just with a bigger business.”
He didn’t get his old body back by going back to his old life.
He got it back by using a plan that finally matched his current one.

If you’re 40+ and want your “old body” and energy back without adding gym time, comment OLD BODY or send me a message and I’ll show you what a 12‑week, 2×20‑minute plan could look like around

15/12/2025

You scaled your company.

Your energy didn’t come with you.

If you’re a founder or exec 40+, this might feel familiar:

Revenue up
Responsibility up
But you wake up tired and crash by 3 p.m.

You used to outwork everyone.

Now it feels like you’re dragging your body behind your career.

The issue usually isn’t mindset or motivation.

It’s infrastructure.

Your company has systems for everything…
..but your health is running on caffeine, skipped meals, and “I’ll sort it when things calm down.”

With my 40+ clients, the shift is simple:

✅2×20‑minute strength sessions that fit between meetings
✅2–3 simple food rules they can follow anywhere
✅Light accountability so they can’t quietly fall off

𝗥𝗲𝘀𝘂𝗹𝘁: their energy finally matches the size of their business.

If you’ve built a serious company and know your body hasn’t kept up, comment ENERGY or send me a message and I’ll show you what a realistic 12‑week, 2×20 plan could look like around your calendar.

12/12/2025

The moment that finally made me change wasn’t a doctor visit.

It was a photo.

Someone tagged me in a picture from an event.

Nice venue. Good suit. Big smile.
But I remember thinking:

“That can’t be me.”

Rounded shoulders. Softer face. Stomach pushing against the shirt.
I looked “successful” and exhausted at the same time.

Up to then, I’d told myself what a lot of founders and execs over 40 say:

“This is just what happens when you’re busy.”
“I’ll sort it when things calm down.”
“After this next push, I’ll focus on me.”
But things never calmed down.
And every plan I tried assumed I had time I didn’t.

So I stopped asking “How do I find more time for fitness?”
And started asking:

“What’s the minimum effective dose that can survive my calendar?”

That’s where the 2×20‑minute structure came from:

Two focused 20‑minute sessions per week
Simple food rules I can follow anywhere
Quick check‑ins so I can’t quietly drift off
Now I use the same approach with other 40+ leaders who’ve had their own “photo moment.”

If you’ve seen a recent photo and didn’t quite recognise the person in it, message me PHOTO and I’ll show you what a realistic 12‑week, 2×20 plan could look like around your life.

10/12/2025

It’s not your age.
It’s not your willpower.
It’s not your metabolism.

It’s your plan.

I talk to a lot of founders and executives over 40 who tell me:

“I’m just getting older, this is what happens.”
“I know what to do, I just need more discipline.”
“I missed my window. It’s too late to really change now.”

Let’s be honest about these.

Myth 1: “After 40, it’s all downhill.”
Yes, your body changes. Recovery is slower, you can’t abuse sleep and junk food the same way.
But that doesn’t mean you’re doomed.
It just means your body is less forgiving of bad strategy and random workouts.

Myth 2: “I just need more willpower.”
You already use huge amounts of willpower to run your business, lead a team, and make hard calls all day.
Your problem isn’t grit.
Your problem is a fitness plan that fights your calendar instead of fitting it.

If the only way your plan works is if life is calm and predictable… it’s going to fail.
Because your life isn’t calm or predictable.

Myth 3: “I missed my window.”
I’ve seen plenty of men and women in their late 40s and 50s get leaner, stronger, and more energetic than they were at 30.
Not by “trying harder”…
By finally using a plan that matches their reality:

✅ Short, focused sessions
✅ Simple food rules they can follow anywhere
✅ Accountability that respects their time, not eats it

If you’re 40+ and deep down you know it’s not your age or willpower, it’s that your plan doesn’t fit your life…

Comment PLAN or send me a message, and I’ll show you what a 12‑week, 2×20‑minute system would look like built around your schedule.

09/12/2025

One of my clients had “started again” 11 times before we fixed one thing.

See if this sounds familiar.

Founder in his late 40s.
Big business. Bigger calendar.

His pattern looked like this:

Go all‑in on a new fitness plan
5–6 days a week in the gym
Strict meal plan with foods he doesn’t even like
Zero flexibility for travel or late nights
Week 1: motivated.
Week 2: cracks start to show.
Week 3: something explodes in the business, he misses a couple of workouts…
and the whole thing collapses.

Then the usual line:
“I’ll start again when things calm down.”

By the time we spoke, he didn’t need more information.
He’d tried enough programs to fill a bookshelf.

What he didn’t have was a plan that could actually survive his real life.

So we changed one thing:

Instead of forcing his life to fit around a “perfect” fitness plan,
we built a good fitness plan around his imperfect life.

Here’s what that looked like:

✅ Two 20‑minute strength sessions per week, slotted between existing meetings
✅ 2–3 simple nutrition rules he could follow in boardrooms, lounges, and restaurants
✅ Quick weekly check‑ins (about 10 minutes) to keep him honest, not perfect

Same business. Same family. Same travel.
Different structure.

12 weeks later:

Down 7 kg
Suits fitting properly again
Not out of breath walking up the office stairs
Most important: he trusted himself to keep going
He didn’t need more willpower.
He needed a system he couldn’t fall out of every time work got busy.

If you feel like you’re on “attempt number 12” and you’re tired of starting over, comment RESET or send me a message and I’ll show you how we can build a 2×20‑minute, 12‑week plan around your calendar.

08/12/2025

𝗠𝗼𝘀𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗼𝘃𝗲𝗿 𝟰𝟬 𝗮𝗿𝗲 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗽𝗮𝘆𝗶𝗻𝗴 𝗮 “h𝗲𝗮𝗹𝘁𝗵 𝘁𝗮𝘅” 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

It doesn’t show up on a spreadsheet.
It shows up in your body.

Weight is creeping up every year
Waking up tired, even after a “full” night of sleep
Stiff back and joints after long meetings or flights
Energy crashes mid‑afternoon when the important decisions are still ahead

You’d never accept this kind of slow leak in your company…
..but you’ve learned to live with it in yourself.

Not because you don’t care.

Because almost every “solution” assumes you have:

5–6 free hours a week for the gym
A predictable schedule
The ability to overhaul your entire diet overnight

You’ve built systems for everything in your business.
But your health is running on hope, guilt, and the occasional burst of motivation.

The fix isn’t more willpower.

It’s a system that actually fits your life:

✅ Short, focused training that fits between meetings
✅ Simple rules you can follow in airports, boardrooms, and restaurants
✅ Accountability that respects your time instead of consuming it

That’s why my clients train just 2×20 minutes per week and still see meaningful changes in 12 weeks.

They stop paying the “health tax” and start compounding their energy again.

If you’re a founder or executive 40+ and you know you’re paying that tax right now, comment TAX or send me a message, and I’ll show you what a realistic 12‑week system could look like around your calendar.

29/11/2025

𝗧𝗶𝗻𝘆 𝗧𝗶𝗺’𝘀 𝗧𝗿𝗶𝘂𝗺𝗽𝗵: 𝗔 𝗙𝗲𝘀𝘁𝗶𝘃𝗲 𝗡𝗶𝗯𝗯𝗹𝗲 𝗼𝗳 𝗚𝗼𝗼𝗱 𝗖𝗵𝗲𝗲𝗿

Amid the clinking of glasses and the laughter of office halls, the hour grows late and the appetite stirs. Many a reveller, flushed with festive cheer, reaches for indulgence cloaked in regret.

But not so for Tiny Tim. With a heart full of hope and a palate for balance, he chooses wisely:

The Total Sleigh Burger from Nando’s.

Flame-grilled chicken, melted cheese, caramelised onions, and Bubble & Squeak Croquettes—stacked with festive joy and served with PERi-Chicken Gravy.

A burger that sings of celebration, not excess.

Let your midnight snack be a triumph, not a tale of woe.

Choose the Sleigh, and feast with cheer.

Like and follow for more fitness festive foods

27/11/2025

𝗧𝗵𝗲 𝗚𝗵𝗼𝘀𝘁 𝗼𝗳 𝗦𝗻𝗮𝗰𝗸𝘀 𝗬𝗲𝘁 𝘁𝗼 𝗖𝗼𝗺𝗲: 𝗛𝗲𝗮𝗹𝘁𝗵𝗶𝗲𝗿 𝗧𝗶𝗱𝗶𝗻𝗴𝘀 𝗔𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗣𝗮𝗿𝘁𝘆

As the clock strikes midnight and the revelry fades, many a reveller finds themselves haunted—not by spirits of Christmas past, but by the greasy spectres of poor choices.

Yet lo! A vision appears: 𝗕𝘂𝗿𝗴𝗲𝗿 𝗞𝗶𝗻𝗴𝘀 𝗧𝗵𝗲 𝗞𝗿𝗮𝗯𝗯𝘆 𝗪𝗵𝗼𝗽𝗽𝗲𝗿, square of bun and noble of flame-grilled beef, arrives with lettuce, tomato, and pickles in festive harmony. A burger not of excess, but of balance.

Where others stumble into fried folly, this SpongeBob-inspired delight offers a lighter path—flame-grilled, fresh, and fanciful. A morsel that lifts the spirits, not burdens them.

Let the 𝗚𝗵𝗼𝘀𝘁 𝗼𝗳 𝗦𝗻𝗮𝗰𝗸𝘀 𝗬𝗲𝘁 𝘁𝗼 𝗖𝗼𝗺𝗲 be your guide. Choose wisely, and wake with cheer—not chains.

Like and follow for more "healthier" options this winter.

08/09/2025

𝘽𝙤𝙖𝙧𝙙𝙧𝙤𝙤𝙢 𝘽𝙪𝙧𝙣𝙤𝙪𝙩 𝙄𝙨 𝙍𝙚𝙖𝙡—H𝗲𝗿𝗲’𝘀 𝗛𝗼𝘄 𝗘𝗹𝗶𝘁𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 𝗜𝘁.

A recent UK study found that 70% of senior leaders over 45 show early
signs of metabolic dysfunction—yet most are unaware.

If you want to know how you know you're at risk, and what you can do about it, comment "𝗕𝗨𝗥𝗡𝗢𝗨𝗧" and I'll send you a free fact sheet, with 3 immediate action points to get you back on track.

29/08/2025

Absolutely, Riccardo. Here’s a LinkedIn-ready nutrition post tailored to your executive wellness brand, blending scientific rigour with strategic messaging and visual resonance:

🫒 Why the Low-Carb Mediterranean Diet Is the Executive Edge You’ve Been Missing

In a world of boardroom burnout and metabolic mayhem, the low-carbohydrate Mediterranean diet offers a science-backed solution that’s as elegant as it is effective.

This isn’t keto with olives. It’s a refined nutritional framework that blends the anti-inflammatory power of Mediterranean staples—extra virgin olive oil, fatty fish, nuts, herbs—with the metabolic precision of carbohydrate control.

🔬 Here’s what the evidence says:

✅ A 2022 meta-analysis in Nutrients found that low-carb Mediterranean diets significantly improved glycemic control and lipid profiles in adults with type 2 diabetes [1].

✅ The PREDIMED study, one of the largest trials on Mediterranean nutrition, showed a 30% reduction in cardiovascular events—especially when carbs were moderated and fats came from EVOO and nuts [2].

✅ A 2021 review in Frontiers in Nutrition highlighted enhanced weight loss and insulin sensitivity when Mediterranean principles were combined with carb restriction [3].

💡 For high-performing professionals, this means:

Stable energy without the post-lunch crash

Sharper cognitive function and reduced brain fog

Sustainable fat loss without sacrificing pleasure or culture

This isn’t about deprivation. It’s about strategic indulgence—anchored in science, elevated by flavour, and designed for longevity.

🧠 I’ve built executive protocols that fuse this approach with mindset, movement, and metabolic tracking. If you're crafting a wellness experience that speaks to both data and desire, this is the nutritional backbone worth exploring.

👉 Ready to integrate this into your coaching, content, or client strategy? Drop a comment or DM— "Med Diet" today and let’s elevate your nutrition strategy.

📚 References:

Vitale, M. et al. (2022). "Low-Carbohydrate Mediterranean Diet and Type 2 Diabetes: A Systematic Review." Nutrients, 14(3), 512.

Estruch, R. et al. (2013). "Primary Prevention of Cardiovascular Disease with a Mediterranean Diet." New England Journal of Medicine, 368, 1279–1290.

Papadaki, A. et al. (2021). "Mediterranean Diet and Low-Carbohydrate Diets: Synergistic Effects on Metabolic Health." Frontiers in Nutrition, 8, 689984.

Address

10A The Parade
Sutton Coldfield
B721PA

Opening Hours

Monday	6am - 3pm
	5pm - 9pm
Tuesday	6am - 8am
	5pm - 9pm
Wednesday	6am - 8am
	10am - 9pm
Thursday	6am - 3pm
	5pm - 9pm
Friday	6am - 3pm
	5pm - 8pm

Website

http://www.activenrg.co.uk/

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Our Story

active NRG provides the highest quality personal training to the people of Sutton Coldfield, Birmingham, surrounding areas and online. Specialist in health and fitness for the 40 plus through strength training.