24/04/2026
I get the occasional enquiry from someone who wants to lose 10kg in 8 weeks and get abs for their holiday. And I always tell them the same thing.
I’m not the right coach for you. And I mean that respectfully.
Because the person I’m built to help is someone very different.
They’re not chasing a look. They’re chasing a life.
They want to walk without pain. Train without fear. Go on holiday and actually enjoy it.
Play with their grandkids without worrying about their back. Get stronger in a way that makes everything else in their life easier.
That’s who I wake up wanting to help. Not the six-pack crowd. The “I want my life back” crowd.
I don’t coach bodies. I coach people who want to live better in theirs.
Not every coach is for every person. And honestly, the best thing I ever did was get clear on who I’m for and who I’m not. It made my coaching better. It made my results better. And it made every client relationship stronger.
If you’re over 40 and you’re looking for a coach, find someone who specialises in people like you. Not someone who trains everyone and specialises in nobody.
Here’s who I work best with:
People aged 40 to 70 who want to feel stronger, move better, and live without pain.
People who’ve tried doing it alone and know they need proper guidance.
People who are willing to commit to the process, not just the first two weeks.
People who care more about how they feel than how they look.
If that’s you, we’ll probably get on.
If that sounds like you, comment WANT and I’ll reach out personally.