17/12/2025
A Thank You to Our Team This Christmas
As we approach Christmas, we want to say thank you to every member of our team for the care, commitment and professionalism you show throughout the year.
Caring for others — particularly people living with dementia — is not easy work. It requires skill, patience, consistency and compassion, and it is never taken for granted.
Our Christmas Loyalty Bonus
Each Christmas, we award a Loyalty Bonus, which increases with length of service and can reach up to £1,000 for long-serving colleagues. This bonus is linked to continued service, conduct, teamwork and commitment throughout the year.
Although discretionary, we have been pleased to pay this bonus consistently for the past five years, because we believe loyalty, experience and high standards of care deserve to be recognised in a meaningful way.
Why This Matters
Across much of the UK care sector, Christmas bonuses — where they exist at all — are often small token gestures such as a voucher or gift, and length of service is rarely recognised financially. Even within the NHS, there is no standard Christmas bonus for healthcare support workers.
A loyalty-based bonus of this level is extremely rare in social care, and we believe it is among the highest rates paid to care workers in England. That alone reflects how much we value the people who support our residents every day — and sets us apart as an employer to be proud of.
Our Thanks
We are proud to invest in our staff and to recognise the stability, experience and dedication that make such a difference to residents and families.
Thank you for everything you do — not just at Christmas, but all year round.
We wish you and your families a peaceful and well-deserved Christmas.
Warmest wishes,
Kevin Hewlett MBE and all the management team.
