An independent, green beauty and wellbeing apothecary to promote beauty inside and out.
Amelia Nour embodies the resilience and passion of its founder, Meesha Kanadia, whose journey from lawyer to advocate for sustainable beauty is both heartfelt and inspiring. Motivated by her mother's battle with leukaemia, Meesha embarked on a mission to provide gentle yet effective beauty and wellness solutions during her mother’s successful chemotherapy treatment, giving rise to the concept of Amelia Nour. Since opening the doors to our physical store in 2016 on Francis Street, Leicester, our mission has been clear: to champion self-care and ethical beauty practices suitable for all skin types, backgrounds and lifestyles. Through a meticulously curated selection of luxury, vegan, and vegetarian brands sourced globally, we empower individuals to make mindful choices that nourish both body and soul.
05/03/2026
What’s on our calendar? 💄💕
Spring is on the way. From fresh lipstick shades for every mood to refining your haircare routine, this month is all about embracing longer days and that effortless seasonal glow.
04/03/2026
Irene Forte is our Brand of the Month ✨
Powered by Mediterranean botanicals and backed by science, Irene Forte Skincare blends natural ingredients with clinical efficacy for beautifully balanced, radiant skin.
Get a feee mini Phytomelatonin Rejuvenating Serum when you spend £200 on Irene Forte.
27/02/2026
Healthy hair? It starts at the root ✨
Consider this your sign to upgrade your routine with Monpure’s scalp-first essentials. Because fuller-looking, stronger strands are built on a healthy foundation. Think lightweight textures, nourishing formulas and long-term scalp support, no shortcuts, just results.
Ready for your best hair yet? Shop now at amelianour.co.uk 💚
19/02/2026
POV: the bill arrives but we’re just girls 🎀🥐✨
1. RMS Beauty Liplights
2. Joonbyrd Moon Swim Body Wash
3. Kure Bazaar Illuminator Nail Polish
4. Olverum Firming Body Oil
5. Joonbyrd Confetti Hand Cream
6. OSKIA Renaissance Body Treatment Milk
Shop now at amelianour.co.uk 🧾
14/02/2026
London to Paris this Valentine’s weekend 💌✈️ just glow, gloss, and the essentials.
11/02/2026
Our edit of must-love formulas for the one who deserves it all 💘 The Amelia Nour Valentine’s Gift Guide has landed - iconic picks, glow-boosting heroes and little luxuries they’ll obsess over. Shop now ✨
05/02/2026
From AM to PM with Joonbyrd using Kaleidoscope to start the day and Daydreamer to take you into the night effortless, glowing, and ready for anything 🛁✨
03/02/2026
No need to choose when you can have both 💕🧡
RMS Beauty’s Lip2Cheek and Hydra Powder Blush in perfectly aligned shades - same tone family, same effortless glow, just two ways to wear your blush.
See the side by side, find your match, and switch it up depending on the mood.
Shop now at amelianour.co.uk ✨
01/02/2026
A Valentine’s ready bronze smoky eye, made effortless with ✨💘
Start with Cashmere Eyelights in Mossy Stone, an earthy saddle brown. Layer Eyelights Cream Eyeshadow in Flare for soft warmth and luminosity, then finish with Straight Up Mascara for up to 12 hours of lift and volume.
Creaseproof, zero fallout, and up to 8 hours of wear - perfect for dates, dinner, and dancing from day to night 💃
Shop now at amelianour.co.uk 🛍️
31/01/2026
Irene Forte Hibiscus Night Cream is a true icon 🌺 A deeply nourishing night cream loved for leaving skin looking smoother, fresher, and more youthful by morning. Indulgent, effective, and designed to elevate your evening routine.
Discover why it’s a bestseller and make it your nightly essential ✨
30/01/2026
Your everything shower just got a major glow up 🚿✨
Swipe to discover our winter shower essentials for hair, scalp, and skin that do it all. Think elevated formulas, clean ingredients, and results you’ll feel instantly. 💚
22/01/2026
Set the mood, then save on it. Enjoy up to 25% off in our Winter Sale plus a free mini Perfect Night’s Sleep Candle (worth £20) when you spend £50 🕯️
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I’ve always been a beauty enthusiast so it was a no-brainer to launch Amelia Nour, but with so many beauty products out there, I knew I I wanted to do things differently; I wanted to be a breath of fresh air in an industry that’s heaving with must-have miracle creams, lotions and potions.
My approach to beauty and wellbeing is focused on clean, cruelty-free living so I took this idea and grew my brand from there.
Amelia Nour offers a carefully edited selection of cult beauty and wellbeing discoveries from the most innovative, creative and top performing brands around the globe. We source products which are results-driven, cruelty-free, ethically sourced, vegan, vegetarian, organic (where possible) and most importantly…luxurious.
We hope you enjoy your shopping experience and remember, beauty begins with that all important decision to be good to yourself.
OUR CONCEPT
“Independent, green beauty and wellbeing apothecary”
We believe that clean, cruelty-free, results-driven beauty should be at the forefront of your routine. With this in mind, I’ve come up with a beauty and wellbeing destination which offers honest and luxurious products that simply do what they say they do.
OUR MISSION
“To promote beauty inside and out”
Every product is picked personally by me because of its clean ingredients, origin, sustainability and effectiveness and I’m continually looking for exceptional products that are safe, luxurious and green.
None of the brands I stock are tested on animals. You can find a list of product ingredients on our website so you know exactly what you are buying.
OUR STORE
“Conscious beauty and wellbeing at your fingertips”
The flagship store in Leicester is intimate, inspiring and very welcoming. I want you to find your own perfect beauty routine and encourage you to try samples first if you are unsure about your purchase. We’re just about to open up our treatment room soon so keep an eye out for our beauty menu. We also offer free bespoke consultations as well as regular beauty masterclasses and brand events, so sign up to our newsletter to stay updated.