Pollards Opticians

15/11/2025

Fortunately for us, we don't have this problem🤣🤣, we're a small team, but we're happy team 🥰🥰

11/11/2025

"You saved my Life" to read those words is the most satisfying feeling you can imagine. ❤️
It makes us want to continue to strive to provide the best care and service possible.
The treats were also very satisfying 😜

08/11/2025

🧠 The Thatcher Effect is a brain flaw that prevents us from seeing what's wrong.

Does this face look normal to you?

When it comes to recognizing faces, our brains are incredibly efficient—until they’re confronted with a trick like the Thatcher Effect.

This illusion, named after a manipulated image of Margaret Thatcher, exposes a cognitive blind spot in how we process faces. When a face is shown upside down with subtle distortions—such as inverted eyes or a flipped mouth—our brains often miss the abnormalities. That’s because we typically recognize faces holistically and upright, relying on a mental map based on the usual positioning of eyes, nose, and mouth. Flip that map, and our processing falters.

What makes the Thatcher Effect so striking is that it shows we don’t fully analyze upside-down faces—we rely on familiar visual shortcuts that break down when orientation changes.

The illusion reveals how deeply face recognition is wired into our perception, evolved to prioritize upright human expressions for communication and safety. It also offers a glimpse into how easily our brains can be deceived, especially in the visual realm, when something falls outside of our usual experience.

02/11/2025

31/10/2025

**Important**

Monday 27 October 2025

09/10/2025

Life saving intervention!
We are so proud of the work we do.
Saving lives and improving quality of life is what we do, from excellent eye examinations to simply having a cuppa and a catch up with our patients. ❤️

09/10/2025

The Gift of Sight

Juliette Cosgrove says donating her sister's corneas after her death gave the family some "comfort".

20/09/2025

Another happy Pollards Opticians patient! 🤣

04/09/2025

Some great news about Parking!

04/09/2025

BBC News - Two hours of free parking in Wakefield to be reintroduced - BBC News

The plan for off-street council-run car parks in Wakefield could be put in place before Christmas.