Tactic Connect Ltd

05/12/2025

🏇 Thank you to Jodie Seddon, of Aria Grace Law CIC, for delivering the final Masterclass in our 2025 series for the BASL with aplomb.

Jodie's masterclass on Equestrian Sports and Effective Regulation, held on 2nd December, covered a lot of ground 🐎 and this was our most popular masterclass in the series. Great to see so many attendees join Jodie for this event.

🐴 A look at the international economic landscape of the equestrian sector
What is regulated within the equestrian sector, including welfare standards, fair competition and competition regulation and financial and commercial risks.
🐴 The negative impacts of this regulation, but why it is necessary
Who are the regulators - nationally and internationally, and who regulates the different equestrian disciplines
🐴 How the regulators are funded and what is not regulated within the equine industry.
🐴 Social Licence to Operate and the importance of the Olympics for equestrian sports
🐴 Horse and human athlete welfare
🐴 Media Rights
🐴 Sponsorship
🐴 How the success of equestrian regulators can be measured
🐴 Wrapping up with an exploration into what may change and develop in the future of equestrian sports

24/11/2025

🏇 Last Chance to Sign Up! Next Tuesday, 2nd December, Jodie Seddon, or Aria Grace Law CIC completes the 2025 Tactic Connect Masterclass Series for the Association for Sport and Law with Equestrian Sports and effective Regulation on 2nd December **NOW ONLINE ONLY**🐴

Jodie will be covering the following overview for the masterclass.

🏇 Part 1 – Why do we regulate
1. Introduction
2. What is the equestrian sector: facts and figures
3. Why do we regulate equestrian sport
4. Negative impact of regulation
5. Who are the regulators
6. How are regulators funded
7. What sits outside regulation
🏇 Part 2 – Key areas of focus for regulators
1. Social licence
2. Olympic involvement
3. Welfare – horse
4. Welfare – athletes
5. Media rights
6. Sponsorship
7. Could regulators do more
🏇 Part 3 – The future of equestrian sport
1. Maintaining Olympic status
2. Measuring the success of regulators
3. Challenges to the regulators
4. Looking ahead
5. Changes in supra-national infrastructures
6. Conclusions

To book a place online or in person, please complete the booking form:https://www.britishsportslaw.com/wp-content/uploads/2025/03/Masterclass-2025-Booking-Form-110325.pdf

24/11/2025

🎮 🕹️ 🥇Thank you to Andrew Nixon and Sheridans for welcoming us to their offices to host the Tactic Connect Masterclass for British Association for Sport and Law Esports: An Update. 🖥️ 🌐 🎧

Andrew took attendees through an overview of the Esports landscape and the rise of esports in the UK, the core game genre. He then went into more details about competitive gaming as an organised format and how it can be categorised as a sport, how the market has consolidated in 2021 after the boom in 2017. The changes in prize money and fan demographics. Discussion around how betting is the largest market and the biggest integrity concern for esports, including the changes in betting companies on shirt sponsorship. Broadcasting rights and how people are used to streaming Esports for free, so there is a gap in broadcasting media rights, as well as broadcasters setting up their own leagues. How sports teams are becoming lifestyle brands, and the creator economy and esports players market themselves and create their own content. Andrew also talked about how the Esports commercial structure differs from that of traditional sports models and that players' transfers and player contracts, including esports unique clauses and Intellectual Property in esports and how it doesn’t exist in traditional sports, and who owns it.

19/11/2025

British Down Syndrome Swimming Championships Medals Galore

On the 15th and 16th November 2025, K2 Crawley played host to the fourth British Down Syndrome Swimming Championships. An anticipated record number of entries and overseas athletes racing alongside British swimmers was an impressive showcase of competitive swimming from athletes with Down Syndrome spanning all abilities from novice to international competitors. Tactic Connect CEO Genevieve Gordon-Thomson had the wonderful job of presenting medals to some of the swimmers. It was a fantastic day of celebrating Down Syndrome swimmers, their families, their hard work and their skills in the pool. To read more about the event visit: https://www.tacticconnect.com/post/british-down-syndrome-swimming-championships-medals-galore

19/11/2025

Sports Governance Academy Setting the Field Sports Governance Conference, A Day Exploring Adaptive Governance

Last week, our Project Manager, Lucinda Wilson, attended the Sports Governance Academy annual conference, Setting the Field. The event was a tale of adaptive governance, formed around a packed roster of speakers expertly curated by the Sports Governance Academy. To read more about our takeaways from the event, visit our blog post: https://www.tacticconnect.com/post/sga-setting-the-field-sports-governance-conference-a-day-exploring-adaptive-governance

19/11/2025

🌹🏆 We were delighted to attend the Vitality Roses vs. New Zealand Silver Ferns at the Copper Box Arena on Sunday, 16th November, to support our client, the Netball Players Association.
An incredible game and congratulations to the Vitality Roses as they draw level in the Vitality Netball International Series after they claimed a 61-58 win. The opportunity to host new partners and sponsors at events like this with our clients makes it easy to demonstrate the power and impact of the sport first-hand.
We look forward to seeing an announcement come soon from the NPA on this exciting new partnership that we have worked on with them. We wish the Vitality Roses the best of luck for their next match at Manchester's AO Arena. 🌹⭐✨

14/11/2025

Last chance to book!
Esports: A Legal Update with Andrew Nixon from SHERIDANS | SPORT. Andrew will provide a 360 overview of the esports industry, how it has developed over the years, the similarities to the sports industry, but also the differences, and then look at some of the legal issues within the esports industry.

Final date for the diary is Jodie Seddon from Aria Grace Law CIC with an update on equestrian regulationhttps://www.britishsportslaw.com/wp-content/uploads/2025/03/Masterclass-2025-Booking-Form-110325.pdf

13/11/2025

Today, our Project Manager, Lucinda Wilson attended the Sports Governance Academy Conference: Setting the Field at Headingly Stadium in Leeds. Investing in the knowledge and networking opportunities for our team means we can share this with our clients now and in the future, staying at the forefront of the conversation around governance in sport, so we can continue to support impact.
Topics covered today included some great in-depth tools from Alison Gill OLY on Boardroom Dynamics, AI in Action from Barry Wade, Rethinking Resilience in the Sport Sector with Dr. Mustafa Sarkar, Leading with Humanity by Noo Jones with some great interactive games, Lobbying for the Future with Greg Spencer, Siobhan Thomas and Philip Brownlie with a final panel of Peter Swabey, Rob Tate, Mark Gannon and Jackie Bryson discussing external board performance reviews. An all-round excellent day of discussion, insights to take into our practice. Thank you for having us.

07/11/2025

🎮 🕹️ 🥇 LAST CHANCE TO BOOK - Andrew Nixon’s upcoming Masterclass Esports: A Legal Update, brought to you by Tactic Connect in partnership with BASL. 🖥️ 🌐 🎧

Andrew will be covering a 360 overview of the esports industry, how it has developed over the years, the similarities to the sports industry, and the differences. Andrew will also look at some of the legal issues within the esports industry. This is an excellent opportunity to find out more about this growing sport and to ask Andrew any questions you might have about the trends and the legal outlook for this sector. To find out more about Andrew: https://www.sheridans.co.uk/lawyers/andrew-nixon/
🏇 Next month, Jodie Seddon, or Aria Grace Law, completes the 2025 Masterclass Series with Equestrian Sports and effective Regulation on 2nd December at Blackstone Chambers.🐴
To book a place online or in person, please complete the booking form:https://www.britishsportslaw.com/wp-content/uploads/2025/03/Masterclass-2025-Booking-Form-110325.pdf

30/10/2025

Have you seen this latest report by the IOC on Esports Games? Are you interested in understanding the latest legal updates on Esports?

https://www.olympics.com/ioc/news/ioc-statement-on-the-olympic-esports-games

Why not sign up to our next Masterclass with Andrew Nixon of Sheridans, "Esports: A Legal Update" to find out more.

To book onto the 20th November:https://www.britishsportslaw.com/wp-content/uploads/2025/03/Masterclass-2025-Booking-Form-110325.pdf

The initiative of the Olympic Esports Games has created a great deal of excitement amongst all stakeholders of the Olympic Movement and in the esports community, who are all looking forward to the first edition.

30/10/2025

BOOK NOW for November's Masterclass “Esports: A Legal Update” 🎮

Hosted and delivered by Andrew Nixon of Sheridans
20th November (9.30 am to 1 pm).

Andrew’s practice focuses principally on the sports, gaming and wider entertainment sectors, in particular sports tech, digital media, sports data, AI, music and esports. Andrew’s clients include rights holders, sports data companies, sports and esports teams and orgs, game developers, international and domestic governing bodies, agencies, sponsors, and individual athletes and talent.
As well as his commercial and non-contentious regulatory work, Andrew is a highly experienced dispute resolution lawyer, representing entertainment sector clients on a wide range of contentious matters, including in domestic and international litigation and arbitration. He is also well known for his expertise in international and domestic sports governance.
Andrew has written for numerous publications and is also regularly called upon as an expert and lecturer in sports and gaming law by media outlets, conference organisers and universities. To view Andrew’s profile, please visit: https://www.sheridans.co.uk/lawyers/andrew-nixon/

The final date in the 2025 Tactic Connect Masterclass Series for the BASL, “Equestrian Sports and Effective Regulation” delivered by Jodie Seddon of Aria Grace Law CIC, hosted at Blackstone Chambers, on the morning of 2nd December, is also available for bookings. To book, please complete:https://www.britishsportslaw.com/wp-content/uploads/2025/03/Masterclass-2025-Booking-Form-110325.pdf

15/10/2025

👏 Thank you to Ruth Kennedy and the team at 11KBW for delivering an excellent Masterclass on Effective Application of Human Rights Law in Sport.

Attendee feedback included comments, “ [The] British Association for Sport and Law Masterclass on the application of human rights in sport exemplifies the high-quality, practice-focused learning opportunities that make BASL’s Masterclass Series such an invaluable resource for those working in sports law and governance.”

The morning was spent considering and discussing the following valuable and engaging points around such a broad and complex subject.
👉 Each of the human rights articles from the European Convention, how they can potentially be applied to sport and where they have been used in sports cases (successfully and unsuccessfully)
👉 Semenya v Switzerland and the implications of the ruling
👉 How Anti-Doping testing and anti-doping practices impact an athlete's human rights under the ECHR
👉 Balancing individual athletes' rights with a sport's ability to regulate itself and ensure that the sport remains competitive in the women's categories
👉 When is the interference in both a fundamental and qualified right proportionate in sport, and when is it not
👉 What is classified as a gender affected, and how is this decided?
👉 Impact of the UK Supreme Court's Women for Scotland decision
👉 The decision in Haynes v English Blackball Pool and how this ruling is interesting going forward.
Attendees were also treated to a lovely welcome breakfast laid on by 11KBW, which was hugely appreciated by all. 🥐 🥯 ☕
There are still two remaining dates for the Tactic Connect Masterclass Series for BASL:
🎮 Esports: A Legal Update delivered by Andrew Nixon of Sheridans
20th November, hosted by Sheridans
9.30 am to 1 pm

🐎 Equestrian Sports and Effective Regulation, delivered by Jodie Seddon of Aria Grace Law
2nd December, hosted by Blackstone Chambers
9.30 am to 1 pm

To book:https://www.britishsportslaw.com/wp-content/uploads/2025/03/Masterclass-2025-Booking-Form-110325.pdf