Charlie Hobson Coach

Charlie Hobson Coach I help clients drop 10kg + for LIFE without following silly fad diets🤸

Ready to drop 10kg of body fat?

Send me a DM with the word ‘RESULTS’ and I will talk you through how I can help 😊

22/04/2026

You don’t just “eat calories”…

you use energy to process them too.

This is called the thermic effect of food 👇

Protein: ~20–30% burned during digestion
Carbs: ~5–10% burned
Fats: ~0-5% burned

So what does that actually mean?

Eat 100 calories of:

Protein → you only 70–80 calories
Carbs → ~90–95 calories
Fats → ~97–100 calories

Same calories on paper…

very different outcome in the body.

This is why higher protein diets work so well for fat loss:

You’re eating more…

but effectively netting less.

Plus you stay fuller, recover better, and hold onto muscle.

So no, it’s not just about eating less.

It’s about structuring things properly.

If you want help setting your calories and macros up properly,
drop me a message with MACROS 👊

Most of you are here for fat loss, training, or to stop feeling like you’ve tried everything… but I realised I haven’t p...
21/04/2026

Most of you are here for fat loss, training, or to stop feeling like you’ve tried everything… but I realised I haven’t properly introduced myself in a while.

So, here’s me 👋

I’m Charlie, an online coach helping busy people (mainly 35+) lose body fat, get stronger, and actually keep it off… without turning life upside down.

I’m not far off 40 myself, so I get it.

Life’s busy, recovery’s not what it used to be, and you can’t just rely on doing more and eating less anymore.

I’ve been in the industry for over 16 years.

Degree in Sports Science, ran my own gym, built a corporate wellbeing business, coached thousands of classes, and worked with hundreds of in-person clients before moving online.

So I’ve seen what works… and what doesn’t.

No cutting carbs.
No extremes.
No start again Monday.

Just structured training and realistic nutrition that fits your life.

A few years back I had a serious back injury (L5/S1 disc) that wiped me out for months, and it’s taken years to get back to normal.

Since then, training looks very different.

No ego lifting. No chasing numbers. Just smart, consistent work.

Outside of coaching…

I’m married to Rachel, and we’ve got two boys who keep life busy (and loud).

You’ll usually find me hiking, attempting to grow veg, doing a bit of oil painting, or sat with a decent ale or a glass of red.

Yorkshire through and through.
Simple, outdoorsy, not too polished.

If you want to feel better, get stronger, and stop starting over…

That’s exactly what I help with.

If you’ve been following a while, appreciate you.

If you’re new here, welcome 👊

You’re not stuck because you’re not doing enough.If you’re busy, working long hours, and still trying to stay in shape t...
16/04/2026

You’re not stuck because you’re not doing enough.

If you’re busy, working long hours, and still trying to stay in shape this will sound familiar.

When I speak to people on calls, it usually sounds like they’re doing a lot already.

Exercising.
Trying to stay on track.
Working hard.
Managing a busy home life.

But you still feel tired.
Flat.
And not seeing the return for the effort you’re putting in.

This is usually a recovery issue.

And this is where most people go wrong.

They add more.

More sessions.
More intensity.
More pressure.

Without fixing the thing that’s actually holding them back.

If your sleep is poor.
If stress is high.
If your body isn’t recovering.

Your results will stall. Simple as that.

It’s not about motivation. It’s about structure.

The right balance between training, recovery and your lifestyle is what gets results to stick.

If you feel like you’re putting the work in but not getting much back

Message me “STRUCTURE” and I’ll talk you through what’s missing.

15/04/2026

How Rosie dropped 70lbs (30kg) and built muscle!

No extremes, no crazy diets.

I pride myself on teaching clients how to get results and keep them for good!

No fads, just proper, science backed methods that work in the long run.

🙌

🚨 We’re Hiring: Online Fitness Coach 🚨Love coaching… but don’t enjoy the pressure of sales, content, and constantly find...
15/04/2026

🚨 We’re Hiring: Online Fitness Coach 🚨

Love coaching… but don’t enjoy the pressure of sales, content, and constantly finding clients?

This might be exactly what you’re looking for.

I run an online coaching business helping busy professionals 35+ lose body fat, build muscle, and build a structure that actually lasts.

We’ve helped hundreds of clients transform their body and lifestyle.

Now we’re growing and I’m looking for a coach to join the team.

This is NOT for beginners.

This is for someone who:

• Has experience coaching paying clients
• Understands fat loss properly (not just generic plans)
• Communicates clearly and confidently
• Actually cares about client results and experience

Your role:

• Weekly check-ins (Loom or written)
• Program adjustments
• Ongoing client support (WhatsApp)
• Keeping clients accountable and progressing

What you get:

• Paid per client, per month
• Clients provided - no sales required
• A proven system to follow
• Opportunity to grow within the business

You won’t need to:

• Post content every day
• Chase leads
• Sell in DMs
• Worry about where your next client is coming from

You just coach.

If you’re a great coach who wants to focus on delivering results not building a personal brand, this could be the right fit.

To apply:

DM me the word COACH

Include:

• Your experience
• Who you’ve worked with
• Why this role appeals to you

Let’s build something strong.

If you feel like you’re always dieting, that’s probably the problem.I see this all the time with busy professionals.Calo...
11/04/2026

If you feel like you’re always dieting, that’s probably the problem.

I see this all the time with busy professionals.

Calories get dropped.
Progress slows.
So calories get dropped again.

Before you know it, you’re eating hardly anything, energy is low, training is poor, and results have stalled.

It’s not that you need more restriction.

Your body has just adapted.

You’re moving less without realising it, performance in the gym drops, and your metabolism slows to match what you’re doing.

And on top of that, you’re not building any muscle.

Which means no real shape change, no improvement in metabolism, and fat loss just gets harder.

So what happens next?

You push harder for a bit.
Then it becomes unsustainable.
You fall off.
Old habits creep back in.
Weight goes back on.

And then you start again.

Same cycle, different attempt.

What most people actually need is a shift in approach.

Fat loss phases shouldn’t be something you live in.

They should be short, controlled, and done properly.

The majority of your time should be spent eating enough, training well, and building lean mass.

That’s how you actually change your body long term.

If that cycle sounds familiar, drop me “RESET” and I’ll help you sort it.

08/04/2026

“Processed foods are bad…”

Are they though?

Because if we’re being honest most foods are processed in some way.

Milk is processed. Bread is processed. Protein powder is processed.

The issue isn’t processing itself.

It’s what gets added during the process.

This is where most people get caught out.

You don’t need to cut everything out.

You just need to be a bit more aware.

I use the Yuka app to quickly check ingredients when I’m unsure.

It takes 10 seconds and gives you a better idea of what you’re actually eating.

From there it’s simple:

Pick the options with fewer additives, less unnecessary extras, and better quality ingredients.

No extremes. No cutting everything out.

Just making slightly better choices more often.

That’s what actually gets results.

If you want help simplifying your nutrition without overcomplicating it, drop me a message.

07/04/2026

Most people I work with don’t want to be bodybuilders.

They don’t want to train like athletes either.

They just want to drop body fat, build some lean mass, feel better, more confident and have more energy.

But then they go on social media and see workouts designed for people in their 20s… with loads of time, recovery and very different lifestyles.

And they try to follow along.

That’s where things go wrong.

If you’re 35 plus, busy with work, kids and life… your training needs to reflect that.

Simple.
Structured.
Progressive.
And something you can actually stick to.

That’s what gets results.

Not random high intensity workouts you saw on Instagram.

If you want help building something that actually fits your life, drop me a message 👍

Fats have been blamed for fat gain for years.If you’re old enough to remember the 80s and 90s, you’ll remember when low ...
02/04/2026

Fats have been blamed for fat gain for years.

If you’re old enough to remember the 80s and 90s, you’ll remember when low fat was pushed hard.

Fat was the enemy.
Fat made you fat.

I still see this with clients now. That belief sticks and is very hard to shift.

But fats aren’t the problem.

Eating too many calories is.

Where people go wrong now…

They swing too far the other way and slash fats as low as possible.

That’s where things start to fall apart.

Low fats = poor recovery, low energy, worse training, and hormonal issues.

Not exactly a great setup if you want to lose fat and keep muscle.

On the flip side…

Fats are far too easy to overeat.

Olive oil, peanut butter, nuts, avocado…

All healthy
All calorie dense
All easy to overdo

So the goal isn’t low fat or high fat.

It’s getting it right for you.

Enough fats to support your body, your hormones, and your training.

Not so much that you push yourself out of a calorie deficit.

That balance is where results happen.

And it’s where most people go wrong.

If you want help getting this dialled in without overthinking it, drop me a message.

COACH

This is your reminder.Nothing changes if nothing changes.You’re still saying:“I’ll start Monday”“I’ll get back on it soo...
01/04/2026

This is your reminder.

Nothing changes if nothing changes.

You’re still saying:

“I’ll start Monday”
“I’ll get back on it soon”
“I just need to be more motivated”

But nothing actually shifts.

Because it’s not motivation you’re lacking.

It’s structure.
It’s accountability.
It’s a plan that works when life is busy.

Long days.
Work stress.
Kids.
Travel.
Poor sleep.

That’s not the problem.

That’s your life.

And if your plan doesn’t work with that… it’s useless.

This is exactly who I coach.

Busy professionals 35+ who are done messing about.

Not chasing extremes.
Not starting again every month.

Just getting results that actually last.

Drop 8 to 10kg over 12 weeks.
Build strength and shape.
Get more confidence in your clothes.
Feel like yourself again.

April intake is open.

I can only take on a certain amount of clients each month.

Message “APRIL” if you’re serious.

No more restarting.
Sort it properly this time.

Sue is making some great progress!No quick fixes. No extremes. Just consistent effort across training, nutrition, techni...
01/04/2026

Sue is making some great progress!

No quick fixes. No extremes. Just consistent effort across training, nutrition, technique and mindset.

The goal here isn’t just to lose weight.

It’s to change shape. Build lean muscle. Drop body fat. And actually keep the results.

Setting everything up for the long run.

Less around the midsection. Stronger posture. More definition coming through.

This is what happens when you focus on doing things properly, not just quickly.

We’re not done yet either. This is just the start of the long game.

If you’re someone who’s been stuck and wants to actually see change you can keep for good, drop me a message 😊

31/03/2026

If you struggle to stop once you start… this will help!

Most people don’t overeat because they’re hungry.

They overeat because there’s no stopping point.

So instead of relying on willpower changing the setup will make a huge difference.

For example id break my Easter egg into 8 portions of around 100 calories. Wrap them up and leave them in the kitchen.

Now I have to make a decision each time I go back.

Not just sit there and eat the whole thing without thinking.

You’re creating a small barrier.

And that’s often enough to stop you going overboard.

Simple habits like this are what actually make fat loss sustainable.

Give it a go this week and see the difference.

If you want more simple strategies like this, drop me a message. 😊

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