15/01/2025
TK HQ | 2024 wrapped, 2 weeks late . . .
i've been trying to decide whether 2024 was absolute dog s**te or the best year ever & after much consideration, have decided on the latter. despite numerous curveballs, our business has grown & for the first time since early 2021 we feel like we're at the helm. we've got so much to look forward to and 2025 is all about setting solid foundations. 2026 is global domination, but we'll get to that later . . .
here are our 3 main take-aways from the last year;
🏆 choose partnerships wisely;
are they good, honest people? do they value your skill? are they aspirational to you? if it's a no to any of the above, run. we should’ve run a lot faster.
🏆 number wang first, excitement later;
when our business first changed direction last year, it was very easy to get excited at all the new avenues open to us. i personally wasted a lot of time creatively exploring projects that would not have served us, when i should have just run the boring numbers first.
🏆 everything can wait;
learning that i am an extremely impatient person has been a game-changer. i'm slowly realising that nothing terrible will happen if i occasionally extend the deadlines i've set for myself. health and wellbeing is more important.