Sober AF Coaching

Sober AF Coaching Empowering high-achieving women to reclaim their joy, sober! Linktree: https://linktr.ee/thesobercoachaf 20 years of drinking alcohol… every… single…. DAY…. Yes.

Enough was enough. My daughter had whipped off to Uni and that’s when it hit me…
Who am I? What is the point of me? I’ve been a mum for 20 years, and this had become my sole purpose in life. And in a switch, it dawned on me. I had been stuck in the ‘mum’ rut, with drinking wine as my only hobby and that every plan I made would revolve around the opportunity for a large glass of New Zealand Sauvign

on (or I’ll take whatever crappy wine they have on offer!). I would cancel plans (or not make any) if it involved me needing to drive, ‘I can’t afford a taxi, all that valuable wine money spent on just getting to and from a place. Just stay home and you can afford to drink more. I’ll do that. That is far more sensible.’

It was embarrassing at new jobs, or where you are a willing participant in group training sessions, and then the circle of doom kicks off where you would have to take it in turns to introduce yourself and say something interesting about yourself. I would cringe at every step closer it got to being my turn. ‘What would I say?’, ‘what are my hobbies? What is interesting about me?’

The circle of doom would be closing in on me, heat rising through every fibre of my being. Anxiety ridden. I couldn’t exactly answer ‘well, my fun fact is that in the last 20 years I have probably spent over £100k on alcohol… boom!’ while being left hanging with my high five hand in the air and no doubt 20 shocked faces all staring at me, not knowing what to say or do next. I wasn’t convinced that was quite the answer the trainer at the front of the room was looking for. I soon realised that my interesting fact would generally be my daughters interesting fact, the fact she was at University, or was able to speak several languages. Because I had none of my own. I feel quite sad when I think about it. So zero interests or hobbies, coupled with the realisation that I have no real purpose in life… it was time to take long hard look at myself and my life. What I have just realised is that frightening calculation above, the amount I have likely spent on alcohol over the last 20 years could have bought me a house. I’m just going to let that sink in for a moment….
8 months later after a whole load of self-care, an abundance of self-love, re-investing wine tokens into self-development and training as a life coach, pending NLP Practitioner and Hypnotherapist, I want to help others in the same place that I was, in transforming into a life they no longer feel the need to escape from. This is where Sober AF was born and my journey into helping others begins.

High-achieving women don’t drink because they’re reckless.They drink because they’re overwhelmed.Stress.Hormones.Emotion...
23/04/2026

High-achieving women don’t drink because they’re reckless.

They drink because they’re overwhelmed.

Stress.
Hormones.
Emotional load.

The question isn’t “Why can’t I stop?”
It’s “What am I trying to soothe?”

That’s where the real work begins. 🤍

Leadership Starts at HomeBefore you lead a team,You lead yourself.Before you hold boundaries at work,You hold them at ho...
18/04/2026

Leadership Starts at Home

Before you lead a team,
You lead yourself.

Before you hold boundaries at work,
You hold them at home.

Before you influence culture,
You influence your own habits.

Women are often:
• Leading teams
• Raising teens
• Supporting ageing parents
• Navigating perimenopause

That’s a lot.

No wonder we look for something to “take the edge off”.
But what if instead of coping, you recalibrated?

Your future self is watching the choices you make today.

You’re not failingYou’re not weak.You’re not dramatic.You’re not “too much”.You’re tired.There’s a difference.High-funct...
14/04/2026

You’re not failing
You’re not weak.
You’re not dramatic.
You’re not “too much”.
You’re tired.

There’s a difference.

High-functioning women often use alcohol as a reward, relief, or escape.
But the thing that once “helped” can quietly start holding you back.

Better sleep.
Clearer thinking.
Steadier moods.
Stronger boundaries.

It’s not about perfection.
It’s about reclaiming your energy.

If this resonates, tell me: what’s one thing you’d like more of in your life right now?

You wake up at 3am.Heart racing.Dry mouth.Mind spiralling.You tell yourself:“I won’t drink tomorrow.”But tomorrow comes....
09/04/2026

You wake up at 3am.
Heart racing.
Dry mouth.
Mind spiralling.
You tell yourself:
“I won’t drink tomorrow.”

But tomorrow comes.
And by 7pm, you’re exhausted.

This isn’t about willpower.
It’s about stress. Hormones. Habit. Emotional load.

So many women over 40 think they’re the only one.
You’re not.

If you’ve been questioning your relationship with alcohol lately, that’s awareness growing.
And awareness is where change begins.

Message me if you want to talk privately 🤍

I work with women who are successful on paper.Senior roles.Respected.Dependable.The “strong one”.And yet behind closed d...
04/04/2026

I work with women who are successful on paper.

Senior roles.
Respected.
Dependable.
The “strong one”.
And yet behind closed doors?

Exhausted. Wired. Using wine to “take the edge off”.

Here’s what we don’t talk about in leadership spaces:
🍷 Alcohol doesn’t just affect health.
It impacts decision-making.
It affects emotional regulation.
It reduces resilience.
It increases anxiety the next day.

In perimenopause especially, alcohol hits harder, physically and psychologically.
And when leaders are dysregulated, organisations feel it.

This isn’t about judgement.
It’s about awareness.

Imagine if workplace wellbeing included honest conversations about coping mechanisms.

Not policies. Not posters.
Real conversations.

If you're a senior leader or HR professional, what would shift if we addressed this properly?

“I don’t think I have a problem… but I know something needs to change.”If you’ve ever felt like that, you’re not alone.T...
01/04/2026

“I don’t think I have a problem… but I know something needs to change.”

If you’ve ever felt like that, you’re not alone.

This isn’t about labels.

It’s about taking back control.

I created a guided sobriety journal to help you:

✨ Understand your habits
✨ Identify your triggers
✨ Reset your relationship with alcohol

You can choose what works for you:

📥 Download instantly (£9.99)
📖 Or order the physical journal on Amazon

No pressure. Just a fresh start.

Get yours here 👇
Etsy: https://soberafstore.etsy.com
Amazon: https://amzn.eu/d/09qskBZN

Drink Less Shine More: 90 Day Sobriety Journal - Empowering you to reclaim your life, sober!

Leadership isn’t about being loud.It’s about being regulated.And that starts with how you manage stress.Women deserve co...
30/03/2026

Leadership isn’t about being loud.

It’s about being regulated.
And that starts with how you manage stress.

Women deserve conversations that go deeper than “just drink less”.

If you’re quietly questioning things - you’re not alone.

DM me the word RESET if you want to explore this gently.

Alcohol feels like relief.But it disrupts sleep, increases anxiety and reduces resilience.Imagine leading your life - an...
25/03/2026

Alcohol feels like relief.

But it disrupts sleep, increases anxiety and reduces resilience.

Imagine leading your life - and your work - from clarity instead of depletion.

Midlife is not a crisis.
It’s an awakening.

Why does 6pm hit so hard… especially if you have an ADHD-style brain?It’s not random.By the end of the day, your brain i...
19/03/2026

Why does 6pm hit so hard… especially if you have an ADHD-style brain?

It’s not random.

By the end of the day, your brain is:

overstimulated

decision-fatigued

running low on dopamine

So when you finally stop…

your system is screaming for relief.

And alcohol gives you exactly that:
→ it slows things down
→ it quiets the noise
→ it creates a moment of “ahhh”

But it’s short-lived.

And what most people don’t realise is:
you’re not craving alcohol…

you’re craving regulation.

I’m learning this again as I go through my own 30-day reset.

If evenings are your hardest time too—this is why.

Message me “RESET” if you want support.

High-achieving women don’t drink because they’re reckless.They drink because they’re overwhelmed.Stress.Hormones.Emotion...
18/03/2026

High-achieving women don’t drink because they’re reckless.
They drink because they’re overwhelmed.

Stress.
Hormones.
Emotional load.

The question isn’t “Why can’t I stop?”
It’s “What am I trying to soothe?”

That’s where the real work begins. 🤍

Before you lead a team,You lead yourself.Before you hold boundaries at work,You hold them at home.Before you influence c...
15/03/2026

Before you lead a team,
You lead yourself.

Before you hold boundaries at work,
You hold them at home.

Before you influence culture,
You influence your own habits.

Women over 40 are often:
• Leading teams
• Raising teens
• Supporting ageing parents
• Navigating perimenopause

That’s a lot.

No wonder we look for something to “take the edge off”.

But what if instead of coping, you recalibrated?

Your future self is watching the choices you make today.

You’re not weak.You’re not dramatic.You’re not “too much”.You’re tired.There’s a difference.High-functioning women often...
12/03/2026

You’re not weak.
You’re not dramatic.
You’re not “too much”.
You’re tired.
There’s a difference.

High-functioning women often use alcohol as a reward, relief, or escape.

But the thing that once “helped” can quietly start holding you back.

Better sleep.
Clearer thinking.
Steadier moods.
Stronger boundaries.

It’s not about perfection.
It’s about reclaiming your energy.

If this resonates, tell me: what’s one thing you’d like more of in your life right now?

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MK178SJ

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