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Sober AF Coaching

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Sober AF Coaching

Empowering high-achieving women to reclaim their joy, sober! Linktree: https://linktr.ee/thesobercoachaf 20 years of drinking alcohol… every… single…. DAY…. Yes.

Enough was enough. My daughter had whipped off to Uni and that’s when it hit me…
Who am I? What is the point of me? I’ve been a mum for 20 years, and this had become my sole purpose in life. And in a switch, it dawned on me. I had been stuck in the ‘mum’ rut, with drinking wine as my only hobby and that every plan I made would revolve around the opportunity for a large glass of New Zealand Sauvignon (or I’ll take whatever crappy wine they have on offer!). I would cancel plans (or not make any) if it involved me needing to drive, ‘I can’t afford a taxi, all that valuable wine money spent on just getting to and from a place. Just stay home and you can afford to drink more. I’ll do that. That is far more sensible.’

It was embarrassing at new jobs, or where you are a willing participant in group training sessions, and then the circle of doom kicks off where you would have to take it in turns to introduce yourself and say something interesting about yourself. I would cringe at every step closer it got to being my turn. ‘What would I say?’, ‘what are my hobbies? What is interesting about me?’

The circle of doom would be closing in on me, heat rising through every fibre of my being. Anxiety ridden. I couldn’t exactly answer ‘well, my fun fact is that in the last 20 years I have probably spent over £100k on alcohol… boom!’ while being left hanging with my high five hand in the air and no doubt 20 shocked faces all staring at me, not knowing what to say or do next. I wasn’t convinced that was quite the answer the trainer at the front of the room was looking for. I soon realised that my interesting fact would generally be my daughters interesting fact, the fact she was at University, or was able to speak several languages. Because I had none of my own. I feel quite sad when I think about it. So zero interests or hobbies, coupled with the realisation that I have no real purpose in life… it was time to take long hard look at myself and my life. What I have just realised is that frightening calculation above, the amount I have likely spent on alcohol over the last 20 years could have bought me a house. I’m just going to let that sink in for a moment….
8 months later after a whole load of self-care, an abundance of self-love, re-investing wine tokens into self-development and training as a life coach, pending NLP Practitioner and Hypnotherapist, I want to help others in the same place that I was, in transforming into a life they no longer feel the need to escape from. This is where Sober AF was born and my journey into helping others begins.

30/12/2025

Holiday reminder 🎄
No explanations needed.
No pressure required.
Just respect.

29/12/2025

Mindful Drinking Over Christmas & Dry January
Christmas doesn’t have to be a write-off before Dry January begins.

Mindful drinking is about awareness, not rules. Pausing. Noticing.

If you’re thinking about a January reset, feel free to DM me or explore my 30-day online course.

28/12/2025

Remembering Christmas
Our children won’t remember the wine or the drinks.

They’ll remember our faces, our attention, and how present we were.

The excitement. The laughter. The moments that didn’t rush by.

Change doesn’t have to be dramatic, sometimes it’s simply choosing to be here.

If Dry January is on your mind, my 30-day online reset focuses on clarity, energy, and emotional wellbeing. You’re welcome to DM me or visit my website.

27/12/2025

Alcohol & Family Feuds
For many people, Christmas isn’t calm or joyful, it’s emotionally charged.

Alcohol can amplify long-standing family dynamics, sharp words, and unresolved conflict.

If you feel on edge, drained, or emotionally unsafe, you’re not failing, you’re responding to your environment.

Change sometimes starts with recognising what isn’t working anymore.

If you’re considering a different relationship with alcohol or a calmer January, my 30-day online reset offers supportive space for change. DM me or visit my website for details.

26/12/2025

This Christmas…
If someone says no to alcohol,
That’s the answer.

25/12/2025

Merry Christmas 🎄✨

Whether today feels joyful, quiet, busy, or emotional, you’re allowed to meet it exactly where you are.
This season isn’t about perfection.

It’s about connection, kindness, and taking care of yourself.

If you’re choosing a calmer, clearer, alcohol-free Christmas, know that you’re not alone and that choice is something to be proud of.

Wishing you a peaceful and joyful Christmas

24/12/2025

Christmas reminder 🎄
Not drinking alcohol is a choice, not a conversation.
Respect it. Normalise it.

21/12/2025

Celebrate Your Sober Wins 🎉
Big or small, your sober wins matter.

Share your progress below 👇

You never know who your story might inspire.

20/12/2025

“You are stronger than any craving.” 💪
Read that again. And breathe.

You’ve overcome challenges, heartbreaks, stress, pressure and you’re still here, still rising. A craving is nothing compared to the strength you already carry.

Remember this the next time the urge whispers your name:
- You are in control
- You are powerful
- You are building a life you don’t want to escape from
- Your strength is bigger than any craving.

Believe it. Own it. Live it. 💖

18/12/2025

Let’s Talk, How Do You Handle the Pressure? 🗣️

When everyone around you is drinking, it can feel tough to stay strong in your sobriety, but you’re not alone!
Let’s open up the conversation. How do YOU handle social pressure to drink?

Do you…
Bring your own favourite alcohol-free drink?
Have a confident “no thanks” ready?
Focus on the fun, not the booze?
Leave early when the vibe shifts?

Share your best tips below 👇

Your words might be exactly what someone else needs today.

16/12/2025

Dealing With Social Pressure to Drink 💬
Struggling with “go on, just have one”?

Here are quick strategies:
- Have a firm, simple “no thanks” ready
- Hold a drink so people don’t offer
- Change the subject quickly

Remember: their discomfort isn’t your responsibility

15/12/2025

Sober Mocktail Magic 🍓✨

Say hello to your new weekend favourite… Sparkling Strawberry Lemonade 💖✨

Fresh, fruity, and totally alcohol-free, this little beauty is the perfect way to enjoy the vibes without the hangover.
Perfect for brunch, cosy nights in, or whenever you want something special just for you.

Who’s trying this on the weekend? 🙋‍♀️✨

Address

Woburn Sands
MK178SJ

Opening Hours

Monday	7am - 10pm
Tuesday	7am - 10pm
Wednesday	7am - 10pm
Thursday	7am - 10pm
Friday	7am - 10pm
Saturday	7am - 10pm
Sunday	7am - 10pm

Website

http://www.charlieemerson.co.uk/

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