Cat Williams Rapid Transformational Speaker, Therapist & Coach

19/02/2026

What a way to officially kick off my year as Regional President of Professional Speaking Association North West!

We began with a connection storytelling exercise, everyone got to their feet, in a circle, and told a collective story one word at a time! Thank you to Rachel Haslam for the idea!

We were then treated to a brilliant “9 Lions” showcase from Tony Fretwell, sharing his journey and the lessons and challenges he’s had along the way.

Tony’s talk was funny, moving and memorable, and he received brilliant insights and feedback from the fellow experienced speakers in the room about stage craft, structure and bookability, to make his talk even more “stand out”.

Our key-note speaker was someone I was so excited to have visiting us in the North West, the incredible 🎤Sarah Archer (FCIPD), she came all the way up from the South Coast to visit us and we were so grateful.

During her afternoon masterclass on storytelling Sarah showed us how to:

⭐️Identify the right story for the moment
⭐️Map stories to the exact issue or theme the audience cares about
⭐️Shift beliefs through narrative
⭐️Use contrast, tension and emotion to create a talk people feel as well as listen to

There were so many notes to make!

And then her evening keynote was on humour and comedy:

We explored the mechanics of humour and how to use it to enhance your talk and message and become more bookable, without turning into a desperate open mic act or being “cringy”.

🙏Thank you to everyone who came along, joined in and helped me out.

❓If you’re a speaker serious about your craft, your confidence, and your impact… come and join us!

Save the date:

➡️ Wed 18th March 6-9pm Warrington (booking link to follow!)

The Professional Speaking Association

17/02/2026

It’s the Year of the Fire Horse!

mind

17/02/2026

Happy Chinese New Year!

Would you like to “take the reins” of your mind in 2026, rather than by led by subconscious insecurities or fears?

As a Hypnotherapist a horse and rider is my favourite metaphor to explain the subconscious mind.

🤯You have up to 70,000 thoughts per day.

🤔Most of these are negative, and are the same thoughts every day running subconsciously since childhood.

🏇The “horse rider” represents your conscious mind (around 5% of your thoughts)

🐎The stallion represents your subconscious (95%) which is highly alert reactive, and wired to protect itself.

🐎Your powerful subconscious will control you, unless you know how to lead it.

➡️ Subconscious feelings and behaviours such as:

🐎Anxiety
🐎Imposter syndrome
🐎Perfectionism
🐎Procrastination
🐎An inner critic
🐎People-pleasing

are your “inner stallion” trying to keep you “safe”, but they end up keeping you stuck.

🏇So in this “Year of the Horse”, how are you planning to take the reins and ride into your own freedom, peace and potential, what are you aiming for?

I am aiming to practice what I preach and:

🏇Publish “The Stallion Mind” book!
🏇Keep working with incredible 1:1 clients of all ages
🏇Speak on larger stages and deliver more “Stallion Mind” talks and workshops to teams, groups, schools and workplaces.

What are your plans in the Year of the Horse?!

Give me a yee-ha!!! 🏇🏇🏇🏇🏇

06/02/2026

Did you know the number one fear in our society is a fear of public speaking, and that that you can be set free from it?

It was such a pleasure to work with Jarek Borgul and I’m so grateful for his kind testimonial.

Jarek is amazing at what he does and it was an honour to support him to share his work and his passion even more strongly! 👏🌟👏🌟👏

When IT business owner Jarek Borgul started networking, he never expected public speaking to be his biggest challenge. After working with Chester-based confidence expert Cat Williams, his nerves disappeared and his self-belief grew, helping him show up with calm, clarity and confidence in his busine

02/02/2026

Here in 90 seconds I explain the “stallion mind” concept, the powerful metaphor that explains the subconscious mind and the powerful work that I do as a transformational hypnotherapist.

Thank you so much to Jo Turner for having me on her “You Matter” podcast, we chatted about my original background as a Physiotherapist and how I support professionals with stress or confidence-based issues, as well as clients with ongoing physical symptoms that may have a stress or trauma related root-cause.

29/01/2026

I love my job!! And I’m so proud of all my amazing clients 👏👏👏👏

29/01/2026

I recorded this with the brilliant Maira yesterday, it’s worth a quick listen I promise!

This link is to Apple Podcasts but it’s on other usual platforms too!

https://podcasts.apple.com/gb/podcast/the-fear-of-being-too-much-with-cat-williams/id1868948696?i=1000747014532

28/01/2026

The Traitors has finished, but it’s left me thinking…

Watching people hunt for Traitors makes gripping TV, and I loved watching it with my family.

But in real life, many of my clients are playing a far more painful version of a similar “game”.

Spotting narcissistic patterns can be just as difficult.

Like the traitors on The Traitors, people who rely on manipulation and creating doubt or confusion in others, are driven by a deep unconscious fear of being “found out” as “not enough” and a “fraud”.

To stay undetected, behaviours can include:

• Lying and distortion of truth
• Gaslighting and blame-shifting
• Lack of empathy and accountability
• Control and emotional manipulation

These patterns are often laid down early in life and run deep in the subconscious “stallion mind”.

Which means the adult usually lacks the self-awareness, or capacity, to “take the reins”.

And when you’re on the receiving end?

It can feel like playing a game you didn’t agree to.

Confusion.
Treading on “egg-shells”
Self-doubt.
Emotional exhaustion.
Constantly questioning your own reality.

Unlike the BBC show, there’s no prize money at the end.

Just the quiet grief of realising you need to protect yourself.

I’ve recently had to “banish myself” from a “game I couldnt win” in my own life.

That decision didn’t come lightly.

If narcissistic behaviour is affecting you, please know this:

• You’re not imagining it
• You’re not too sensitive
• And you’re not meant to keep playing

Learning to recognise patterns is how you step out of the drama, and back into clarity, calm, and self-trust.

If this resonates, and you’d like support to make sense of what you’re experiencing, you know where I am.

27/01/2026

Why, as a hypnotherapist, am I booked as a speaker on mindset & mental health?

Well... we all know we have LOTS of thoughts every day... did you realise it's up to 70,000?

Thankfully, most of them "run in the background", subconsciously, otherwise we'd be drowning in internal noise (even more than we already are!)

And here’s the most interesting part.

Up to 90% of our subconscious thoughts are the same ones, day after day, and many of them were formed as early as around the age of seven, or even younger...

And that matters alot.

Because when old thoughts and beliefs are subconsciously running the show, they are quietly driving things like:

Imposter syndrome
Perfectionism
Procrastination
Burnout
Fear of public speaking
Low self-esteem
Anxiety
Self-sabotage

When I’m booked as a speaker, I’m not there to deliver surface-level motivation.

I speak about the root causes of why brilliant, capable people still get stuck, hold back, or feel like they’re battling themselves.

Using my Stallion Mind metaphor, I help people understand:

🐎 Why their mind behaves the way it does
🐎 How to stop fighting it
🏇 How to take the reins with more calm, clarity, and self-trust

My talks are engaging, light-hearted, yet deeply human and powerful.

If you’d like to explore how a "Stallion Mind" talk could support your team, organisation, or audience to unlock their confidence and potential, drop me a message for a no-obligation chat.

25/01/2026

Have you experienced the sadness of this?

24/01/2026

Hold these people close… and if you don’t have any yet.. be this person for someone else… and they will come ###

24/01/2026

Why do so many capable, intelligent people struggle to sell themselves, even when they’re brilliant at what they do?

Yesterday, I delivered my “Stallion Mind” workshop alongside the West Cheshire and North Wales Chamber of Commerce
in collaboration with Sales Geek North Wales and Aaron Sussex.

And here’s what became very clear, very quickly:

For most people, selling isn’t a strategy problem.

It’s a mind problem.

Before a sales conversation even begins, the subconscious mind often steps in with:

• Anxiety
• Imposter syndrome
• Overthinking
• Fear of being visible or saying the “wrong” thing

Not because anything is wrong, but because the subconscious “stallion mind” is doing its job. Protecting us from perceived risk.

🏇 I shared my 4 M.I.N.D.set self-leadership rules, a simple, practical way to take the reins and lead your powerful mind with:

• Calm
• Communication
• Commitment

Just like a skilled rider leads a powerful horse.

The shift people noticed wasn’t about becoming louder, pushier, or more ‘salesy’.

It was about steadier confidence, clearer thinking, and showing up without the internal battle.

If selling or running your business sometimes feels harder than it should, the answer may not be another tactic, but learning how to lead your mind before it leads you.

What do you notice shows up in your own mind just before you have to sell or be visible?