19/12/2025
At Christmas, kindness still wins.
It’s been a tough year for many businesses across Yorkshire and the UK. Rising costs, uncertainty, constant noise and pressure - it can feel relentless.
This year, Mindful Memorials has been recognised with several national awards. But honestly, the moments that have stayed with me most didn’t arrive in envelopes or at ceremonies.
They arrived as handwritten cards.
As flowers left for our team.
As boxes of chocolates dropped off quietly with a thank you.
As families telling us we helped them through the hardest moment of their lives.
In our work, people don’t come looking for a product.
They come looking for understanding.
For reassurance that their loved one mattered.
That their story will be honoured with care.
At Christmas especially, grief has a different weight. There’s nostalgia, warmth and sadness all at once. Empty chairs at the table. Familiar rituals missing familiar voices. Memories from a time before life felt quite so noisy and complicated.
The real spirit of Christmas isn’t about buying more.
It’s about connection.
About being there for family, friends and community.
About remembering those who shaped us - the love, resilience and sacrifices of the people who came before us.
The awards we’ve received this year matter to us because they tell us something important:
That compassion, integrity and innovation don’t have to sit at odds with success.
That businesses can grow by being more human, not less.
In tough times, there’s a temptation to harden. To rush. To become transactional. But people remember how you made them feel - and often, that matters far more than what you sold them.
This Christmas, I’m holding onto that.
Trying to live a little more like the people I miss.
With more patience. More kindness. More selflessness. More connection.
Because if there’s one thing this year has reinforced for me, it’s this:
Kindness still matters.
Connection still counts.
And being human may be the most resilient business strategy of all.
Wishing you a gentle, reflective Christmas.
GriefAndGrowth ValuesLedLeadership