SineadBrady

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Career & Coaching Psychologist. &Sinead Brady is a coaching & development methodology focusing on how we work, progress and flourish in the workplace.

Sinéad Brady, a Career Psychologist, is a designer of organizational and career change. Standing alongside companies and individuals she uses best practices in psychology, to encourage progressive 21st-century workplace choices. She does so by distilling complex professional challenges into practical implemental strategies. Over the years she has pivoted from a permanent pensionable job to intrapreneurship, sidetrepreneurship and to solotrepreneurship. With a professional background in humanities, law, and psychology she has walked in the shoes of change. So, she intimately understands the exciting and scary challenges associated with it. A regular keynote speaker and media contributor, on this topic, her practical insightful approach earned her the title of Today FM’s Sunday Business Show ‘Career Guru’. Founder and CIO (Chief Inspiration Officer) at &Sinead Brady mum to 4, wife, daughter, sister, and friend she chooses to blend life and work. An early riser, a compulsive reader who adores red shoes, she exercises to stay fit and keep healthy. Not surprisingly her specialist subject area is the 21st-century workplace and the future of work.

&Sinead Brady has featured on

The RTE Toady Show
Ireland AM
Today FM's Sunday Business Show,
Newstalks George Hook, Sean Moncrieff and Bobby Kerr,
IMAGE Magazine,
The Sunday Business Post,
The Evening Herald,
Phoenix,
The Sunday World,
U-Magazine,
IMAGE.ie,
Herfamily.ie,
Eumom.ie,
FamilyfriendlyHQ.ie. Mummypages.ie

28/01/2026

“I don’t have the time to add something else to my plate…”

Sound familiar? If this is holding you back, keep reading →
Here’s the thing:

If you’re constantly telling yourself you don’t have time to invest in your career, you’re just delaying your progress

Take 60 seconds - stop & ask yourself the question 🙋‍♀️ .

Do I spend delivering tasks for others that keep me busy all day but hold me back from spending time moving my own career forward with clarity and purpose?

If you even think YES then you have time!!

YES, it’s going to take effort.

YES, it’s going to require you to show up for yourself.

But here’s the kicker: When you invest a little time NOW, you save yourself hours (and years!) of frustration later.

Think about it:
The most successful leaders don’t stay stuck because they’re “too busy.”
They MAKE time to grow, because they know clarity and a plan will save them time, stress, and energy in the long run.

Whether you want to...

→ Build a career that aligns with your values.
→ Break through to your next big goal.
→ Feel more confident and in control.

Don’t let the fear of “not enough time” stop you from showing up for YOURSELF.

This is your chance. We start next week and in 6 months you could have your career and leadership plan in place, one that you feel connected to and that you are ready to action.

If this is you DM me the word “TODAY” or comment on this post to start a conversation about how you can get started.

We start Febraury 3rd, will you be there?

26/01/2026

On a year-in-review call just before Christmas, Sheena an amazing woman I work with, said something that stopped me in my tracks.

“In 2024, I bought myself a really expensive bag.
It was a reward for surviving the year.”

By Blue Monday in January, she was back in the same role. The same patterns with the same sinking feeling just kept showing up.

My new bag was there but nothing else had changed & I was starting to hate the bag I once loved.

She realised the bag wasn’t a solution.
It was a plaster.
A way of soothing the impact of a year that had taken more than it had given.

And then she said something I won’t forget:

“I had no skills.
I had no tools.
I had no identity shift.
I had endurance wrapped up in leather.”

I could feel the pan in what she said...

Because I see this pattern all the time.
Capable women rewarding themselves for surviving, not thriving. But in that moment she made the decision to do something different & here’s what changed.

She started with Career Clarity Compass in March of 2025. She moved into the Courageous Career Programme by mid-year.

Through the work, she gained:
• clarity about what she actually wanted
• the courage to act on it
• tools to commit and stay consistent

And at the end of 2025 - she bought another bag?

But this time, it’s with the bonus from the promotion she’s just secured & everytime she looks at that bag she smiles because it’s a reminder of her momentous moments.

Same woman.
Same love of handbags.
Completely different meaning.

Her 2025 bag is a reward for growth, not endurance.

She stopped outsourcing her decisions to “next year”.
She backed herself.
She trusted herself.

And heading into 2026, she had a plan, she understands her career & leadership identity and she is ready for her next step.

If you notice yourself rewarding endurance rather than progress, that’s not failure.
That’s information.

And if you’d like to know what to do with that information, DM me the word NOW and let’s chat career strategy

21/01/2026

They say you’re the one they can always rely on.
And for a long time, that felt like success.

You were the one asked to step in.
To keep things steady.
To take on the work when no one else would.

You delivered.
You carried responsibility early.
You made other people’s problems disappear.

You were recognised for that.
Promoted for that.
Trusted because of that.

But here’s the part no one says out loud. There is a stage in your career when that stops working because ⬇️

Being reliable doesn’t make you the successor.
It makes you the fallback.

The more indispensable you become to keeping things running,
the harder it is for them to imagine running without you.

So you keep getting told to be more visible.
More strategic.
More confident.
And nobody really knows what that means…but what happens is it keeps you
doing the work that keeps everyone else safe.

If you’ve ever thought:
“I should be grateful for this role… but I know I’m capable of more,”
that’s not indecision and it doesn’t mean you’ve done anything wrong.

You have just arrived at the point where what’s worked for years suddenly stops working.

And it’s happened because you were never taught how to position yourself as next in line.

If this feels familiar, DM me READY & let’s chat about how you can strategically make the next steps in your career…

16/01/2026

Every quarter in my business, I pause to spot patterns.
I look closely at the conversations with the women I’ve just started working with.
I pay attention to the words they use.
The feelings they describe.

What it actually feels like to be in their shoes at the start of the work we do together.

I’m looking for what’s repeating.
What keeps quietly surfacing again and again.

Because while our career and leadership identity is more shared than we realise, the more senior we get, the more individually we tend to experience it.

This is part of my work.

But over the past 12 weeks, something has shifted.
The pattern has been impossible to ignore.
♥️ Highly capable women
♥️Struggling with boundaries
♥️Carrying huge responsibility
♥️Deeply ambitious
♥️Living what looks like success from the outside

And feeling deeply alone inside it.

Disconnected from their career and leadership identity.
Working harder and harder to make it feel better.
Convinced they’re the only one struggling to make sense of it all.

And it doesn’t stop at work.

They feel disconnected from their lives.
From the people they care most about.
Never fully present at work or at home.

Hobbies, friendships, joy, distant memories.

They’re not alone.
This isn’t personal.

It’s structural.

The shift begins when this stops being something you carry privately and becomes something you can name, understand, and respond to with clarity.
🌟With shared language.
🌟With support.
🌟With a way of holding your career and leadership identity that actually fits your life.

That’s the work we do here.

If this resonates, DM me.

I’m building something new that directly supports you to break out of this pattern and you can be the first to know…

14/01/2026

You can be brilliant.
Deliver flawless work.
Hold entire departments together with your bare hands.

And still stall out while someone else, often less experienced, or maybe the person you trained leapfrogs into the role you’ve been circling for years.

I’ve seen it happen again:

👉 The really ambitious woman who works every night to cover the work that got lost during the day
👉 The one ghost-writing the strategy her boss will present as his own.
👉 The leader absorbing more headcount and risk without ever renegotiating her role.

She thinks: They’ll see how ready I am. I shouldn’t have to shout about my work and performance, surely it will stand for itself…
But it doesn’t, because they see you as brilliant AND reliable enough to keep carrying the increasingly heavy load.

Meanwhile, the women who rise to the top...

They’re not more talented.
They’re not even always more senior.

They’re the ones who have coaches, mentors and sponsors who are teaching them HOW to make the micro-moves that shift perception, so they can
Claiming their work. Have a seat at the table and manage to set boundaries that force recognition.

It’s not fair. But it is the game.

And if you’re done watching others get the seat while you do the heavy lift, this is your moment to start playing it differently.

This isn’t about waiting for confidence to arrive.
It’s about positioning yourself as the inevitable choice.

👉 DM or Comment ‘ME’ and I’ll get back to you with 3 steps to help you break this loop…

Your work already proves you’re capable.
Now it’s time to be seen, backed, and rewarded for it.

09/01/2026

Elle, an alumni of The Courageous Career Programme, didn’t feel like this because she was doing something wrong.

She felt like this because the career structures she was navigating were never designed to hold real lives.

They assume linear progression. Uninterrupted availability. A life organised around work rather than lived alongside it.

And when those assumptions don’t fit, like when you have children, decide to have children or are minding ageing parents, or simply want evenings that belong to you, the system reads that as your personal failing, not its own design flaw.

So you gradually you start believing the problem is you. That you’re not resilient enough. Not committed enough. Not managing well enough.

Slowly, your confidence is eroded. So you try harder to make it work.

But here’s what’s actually happening: what you are doing will never work because you are operating inside a structure that’s fundamentally broken.

And you’re not alone in this. Most ambitious women don’t feel this way because they lack capability. It’s because they’re navigating systems that were never built with them in mind, and they were never taught how to recognise the system and manage within it.

So when Elle understood this, everything shifted.

Not because she became “better” at coping. But because she stopped trying to fix herself and started making strategically, deliberate, courageous decisions about what her career could look like now.

And she did that from a place of clarity. Not fear.

If this explains what’s been happening for you, DM me to chat.

08/01/2026

You’re NOT stuck in your career.

You’re operating inside a definition of success you never consciously chose, and it’s quietly breaking you.

Most high-performers didn’t opt into a “career first, always” model.
They inherited it early, performed extremely well inside it, and were rewarded for committing to it.

Over time, that definition hardens.

Availability becomes commitment.
Sacrifice is expected.
Anything outside that frame gets quietly misread.

So when friction shows up, and by friction I mean REAL LIFE it’s easy to misdiagnose yourself.

You tell yourself you’ve lost drive. That you should be more grateful, that something is wrong with YOU…

But there is nothing wrong with you for wanting to have a life and a career!!

(Read that again ↑)

What you are experiencing is a disconnection between the way work is designed, how careers are performed and the life that you want & deserve.

You are ambitious. You are capable.

But the system only recognises one narrow expression of success, one that ask you to work as if you don’t have a life and live life as if you don’t work and that really narrow version no longer fits how you want to live or lead.

And while a lot of advice at this time of year tells you to lean in...

Career psychology explains why the current model keeps pulling you back into misalignment, and then uses evidence based research to support you as you make deliberate strategic decisions to transform your career and leadership identity so that it works with your life, not against it…

Which part of this landed for you?

If this explains what’s been happening, DM me and let’s chat.

17/12/2025

Hi, I’m Sinéad.

I’m a work and organisational psychologist specialising in career and leadership identity.

I work with ambitious senior women who are already operating above their title and want the skills to design their career and leadership identity with clarity and intention.

In 2025, I worked with 76 women across the Courageous Career Programme and bespoke one-to-one coaching.
This is what that work supported:
♥️28 moved roles or secured promotions.
♥️10 stayed and negotiated pay increases.
♥️12 upskilled or reskilled to position for their next role.
♥️13 made a strategic pivot into positioning-focused roles.
♥️7 progressed from the programme into 1:1 coaching.
♥️4 stepped away from paid work.
♥️ 2 are launching their own businesses.

All 76 have learned how the skills to redesign success on their own terms for this season of their lives.

Not by following the same path, but by developing clarity, structure, and decision-making confidence for this season of their lives.

Here’s the pattern I see consistently:
✅The women who make the biggest shifts are not the ones who wait until everything is clear.

They recognise one key truth:
You can’t work on your career while working in it.

They are highly ambitious, already capable of the next level, and carrying strategic scope.

What exhausts them is trying to figure out positioning, visibility, and progression alone, in the gaps between meetings and late at night.

That’s what changes when we work together.
Not capability. They already have that.

What shifts is how they articulate value, narrate impact, and show up in rooms where decisions are made.

This is how the work is structured:
🌟The Courageous Career Programme supports women working at the level of identity, positioning, and strategy.
🌟One-to-one coaching is for high-stakes or complex contexts where timing, politics, or constraints matter.
🌟They read my number 1 best selling book Total Reset
🌟 Sign up to my newsletter

The outcome isn’t a prescribed version of success.
It’s strategy.
Clear boundaries.
A career plan you can stand over.
If you’re thinking about 2026 and want to decide well, not quickly.

DM me and we’ll explore what fits.

12/12/2025

Before you plan what’s next, the first step is understanding what has been…

Especially if this year has asked more of you than you expected.

📍Maybe you held too much.
📍Maybe you kept going long after you knew you needed space.
📍Maybe you moved through the year at a pace that never matched your actual life.
📍Maybe you were trying to change something, but the ground beneath you kept shifting.

This is the part we forget:

Self-reflection is not about evaluating how you performed.

It is about understanding the conditions you operated within, the patterns that shaped you, and the meaning underneath your decisions.

Before you build your 2026 plan, sit with these questions:

♥️When I look back at 2025, what is one word or phrase I would use to describe it?
♥️In 2025, who or what drained me the most? And what made it hard to step away?
♥️What was my biggest struggle this year, and why?
♥️What was my biggest win, and why?
♥️What am I most proud of myself for doing this year?
♥️Were the goals I worked towards this year what I wanted, or what I thought I should want?
♥️What do I wish I did more of?
♥️What do I wish I did less of?
♥️What do my answers tell me about where I want to focus in 2026?

Your answers matter.

Not because they tell you what to fix, but because they tell you what to protect, what you need to release, and what you want to move towards.

This is the core of my work as a career psychologist, supporting women to step back from the noise, decode a year that stretched them, and make sense of what they want next in a way that honours their life, not just their goals.

That engagement does not come from doing more or moving faster. It comes from understanding more and moving with intention.

So before you start building goals for 2026, give yourself permission to pause.
To reflect.
To understand what this year has taught you about what you want your career, and your life, to feel like.
✅Save this.
Come back to the questions.
Take your time to answer them even if you don’t like the answers because that is vital information…

08/12/2025

None of the women I work with struggle in their career or leadership identity because they lack confidence.
They never hesitate because they need to be “more” of anything.

They struggle because they were taught to wait.
🌟Wait for permission.
🌟Wait for timing.
🌟Wait for clarity.

And then, once those arrive, they’re told the next step is confidence, as though it’s the prerequisite for action.

But here’s the part we were never told:

Confidence was never the starting point.
It has always been the by-product, the outcome of small, intentional, proactive steps taken before you felt ready.

The real shift happens the moment you choose the uncomfortable thing:
♥️the conversation you’ve been postponing,
♥️the boundary you’ve been softening,
♥️the opportunity you’ve been circling for months.

That’s the point where your identity begins to move.

And the truth is, your life is already full, and that won’t change today or tomorrow.
Because let’s be honest:

Your calendar isn’t suddenly clearing.
Your responsibilities aren’t magically shrinking.
Your organisation isn’t going to tap you on the shoulder and say, “You’re ready now.”

So the shift becomes this, move your attention away from confidence and towards the courage required to ask:

What small, meaningful action can I take this week that my future self will thank me for?

Not a leap.
Not a reinvention.
Just one courageous decision that signals to yourself that something is changing.

If you want support making that next step real, or you’re circling a decision that feels important, send me a message and we can explore what your next move could look like.

16/10/2025

Stop holding yourself back...

Every woman I’ve ever worked with has had a moment like this, the quiet realisation that nothing changes until she does.

She’s tired of waiting for recognition.

Tired of carrying a workload that outgrew her title years ago.

Tired of telling herself she’ll figure it out once things calm down.

But things don’t calm down.
You just get clearer about what you’re no longer willing to carry.

That clarity - that’s what shifts everything.

Inside The Courageous Career Programme, we turn that clarity into a framework:

→ Boundaries that hold.
→ Strategies that make your work visible.
→ The kind of positioning that makes your name come up in rooms you’re not even in.

Women who joined this round have already started creating opportunities that didn’t exist three months ago because they stopped waiting for permission to lead differently.

There are 11 weeks left in the year.

You can wait for January and call it planning, or you can make this the moment everything changes.

DM me MOMENTUM or click the link in bio to join us today and walk into 2026 with authority, not exhaustion.

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Dublin

Telephone

+353877996505

Website

http://SineadBrady.org/

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