31/01/2026
Social Media Insights ✨
Why relevance now outperforms recency
Platforms — particularly LinkedIn — are shifting away from purely time-based distribution ⏳
Posts that remain relevant to a defined audience can resurface days or even weeks later if they continue to attract meaningful engagement 🔄
This change favours evergreen expertise over short-lived trends.
How to apply this:
📌 Write posts that stay useful over time
📌 Share experience-led insights
📌 Structure content so it’s easy to scan
📌 Avoid unnecessary time-specific language
Content designed for long-term relevance can deliver stronger results with less effort.