nova_web_design, Galway (2025)

17/12/2025

A roundup of some of my favourite 2025 projects!

Each of these clients came to me after they reached a moment where they realised their business had outgrown its old foundations. What worked before didn’t anymore and instead of patching things together or putting it off again, they decided to do it properly.

Every project was different, with clients working across totally different industries, some came to me without any website and some came to me with one they’d had done years ago but what they all had in common was this: they were ready to be seen as trustworthy, professional and with an online presence that reflected the high level they were already operating at.

I’ll never get tired of building brands that feel like a true reflection of the people behind them. I’m really grateful to the clients who trusted me with such an important part of their business this year. It’s never something I take lightly.

Very excited to take this energy into 2026 and work with more businesses who are ready for that same step!

Getting to be part of that glow-up is still my favourite part of the job 🤍

11/12/2025

Most business owners don’t realise how much their backend is affecting their growth.

You can be incredible at what you do but if your client experience feels confusing, inconsistent or chaotic, it will impact how people see your business.

When your systems are manual or scattered, you start operating in “reactive mode” instead of “CEO mode.” You’re always catching up, replying late, forgetting small things, repeating tasks and losing time you don’t have.

A streamlined backend changes everything. It gives you clarity, gives your clients confidence and it gives you time back to focus on the work you’re actually brilliant at.

If you want your business to feel calm behind the scenes, DM me “SYSTEMS” and let’s chat about how we can improve your systems.

28/11/2025

Instagram is incredible for visibility but it will never replace your website - and it shouldn’t.

Instagram is like the shop window. The window gets attention. But your website is like the actual shop. The buying, browsing, understanding and connection happens inside the shop.

Your website is the place clients go to make decisions. It’s where they decide if you’re credible, aligned, trustworthy and worth the investment.

Your website is the only digital asset you fully own. Instagram can change the rules overnight. Your reach can disappear. Your account can glitch. Features can come and go. You have zero control. Your website on the other hand, that’s your home, your hub, your 24/7 sales engine, your proof of professionalism and really your most reliable asset.

If you’re relying on Instagram alone and wondering why inquiries feel inconsistent, this is why. You need both - but your website is what creates the clarity, structure and confidence that Instagram can never offer.

If you want a website that positions you clearly and sells for you, DM “WEBSITE” and we can chat about your best next step.

25/11/2025

There comes a moment in every growing business where your website stops feeling like you. It’s not because you’ve done anything wrong, it’s because you’ve simply outgrown the version of yourself who built it.

Your offers have changed, your pricing has shifted, your clients have levelled up and you’ve stepped into a more refined version of your brand but your website stayed in the past.

That “off” feeling you get when you open it? That hesitation when someone asks for your link? That little cringe before you hit send? It’s not because your website is bad, it’s misalignment.

A website that’s built for who you were will never support who you’re becoming.

If you’re ready for a website that reflects your actual level - your expertise, your authority, your brand - I can help you get there. Send me a DM and let’s map out what the next level looks like for you ✨

24/11/2025

If you’re a service provider you need to hear this 👀I’m currently planning my 2026 wedding so I’m in full project manager mode organising everything. I reached out to a vendor I genuinely loved - great reviews, great energy, exactly the vibe we wanted. He confirmed our date was free and that he could do it so I was delighted.

But then nothing. No next steps, no contract, no deposit link, no way to secure the date. Just silence.

A few days later I followed up. He apologised, said he was “super busy” and would send everything that evening. He didn’t. Over a week passed, so I followed up again. This time he sent a random Google Sheet asking for all my wedding details but still didn’t explain how to book, pay the deposit or move forward. I filled it in, replied again asking how to secure the date and got no response.

At that point I wasn’t annoyed, I was unsure, nervous and had completely lost confidence. If he couldn’t manage the enquiry, how could I rely on him for the actual wedding?

So I reached out to another vendor and the difference was unbelievable. He replied instantly, explained everything clearly, sent a link to pay the deposit on the spot and followed up with me. He gave me everything I needed without me asking. He was more expensive but I booked him immediately because I trusted him.

That’s when it hit me: so many business owners unintentionally give clients the same confusing experience as the first vendor. Not because they aren’t good at what they do, but because their backend is messy, manual or just trying to manage everything “in their head.”

Messy processes don’t just slow things down, they cost you clients. Clients will always choose someone who feels organised, clear and reliable.

This is why I love Dubsado. Branded proposals, contract and invoice in one click, automated workflows, templates, seamless onboarding, instant follow-ups - everything feels easy, professional and trustworthy.

Nobody wants the chaos of the first vendor. They want the premium experience of the second. If your backend feels messy for you, your clients feel it too. DM “DUBSADO” and I’ll show you what your setup could look like. ✨

20/11/2025

There’s nothing wrong with DIY and it’s how most of us start. It’s scrappy, resourceful and gets you off the ground. But there’s a moment in every business where DIY stops being “good enough for now” and quietly starts costing you instead.

It costs you confidence when you’re embarrassed to send clients your website link. It costs you clarity when people can’t understand what you do or find what they are looking for in 10 seconds. It costs you clients when your online presence doesn’t reflect the level you’re actually operating at and they go somehwere else instead.

DIY is perfect in the beginning but once your business grows, your website needs to grow with it - in strategy, design, messaging and overall experience. Because the version of you who’s attracting higher-calibre clients, raising your prices and building a premium brand deserves more than something pieced together late at night on Canva.

If you’re starting to feel that misalignment, that sense that your business has evolved but your website hasn’t kept up, that’s your sign that you’ve outgrown the DIY phase. This is where I come in.

DM “CUSTOM” and I’ll walk you through the best next step based on where your business is right now.

08/10/2025

Ever wonder how I stay organised and keep everything running smoothly while still delivering high-level results for my clients? ✨

Here’s a peek into my daily workflow and some of the tools I use:
☀️ Morning Planning: I start with a quick planning session with my Head Plan journal, coffee in hand, setting my priorities and mindset before diving in.
🗂 Task Management: ClickUp keeps me on track - I know exactly what needs attention, from client projects to internal tasks, nothing gets forgotten.
📩 Client Workflow: Dubsado handles onboarding, contracts, and invoices so nothing slips through the cracks and everything runs smoothly. I also have a private ClickUp client dashboard for every single client where progress is monitored, feedback is given and questions are answered.
🎨 Design & Creation: Canva helps me bring graphics and branding visuals to life for both me and my clients. It’s probably my most used tool!
💻 Website Work: Either WordPress or Showit (depending on the client needs) is where the magic happens. This is where I build, tweak, and optimise client websites to look polished and perform seamlessly.
⏱ Productivity Tip: I use the Pomodoro technique - 25 minutes of deep focus work, 5-minute short break and do this 4 times before taking a longer 25 minute break. This helps me to stay focused, productive and avoid burnout throughout the day. I use the Momentum Chrome Extension which has a Pomodoro timer built into it.

Which tool could you not live without in your business?

26/09/2025

Do you want your website to feel premium without spending weeks redesigning it? 🖤

Here are the quick tweaks you can implement to make your website look more expensive:
- Upgrade your typography: clean fonts instantly elevate your brand.
- Adjust spacing: uncluttered layouts feel intentional.
- Use high-quality images: pixelated or stocky visuals cheapen your brand.
- Elevate buttons: Having consistent button styles throughout the site instantly upgrades the feel.

If you want more tips on how to elevate your branding and website, download my free Luxury Brand Website Checklist with 10 essential elements for a high-end, high-converting website ✨ Link is in my bio.

24/09/2025

It’s officially cosy season 🍂

Swipe for some Autumn colour palette inspo featuring some of the top Pantone colours from London Fashion Week A/W 25/26.

Which one is your fav? Save for inspo 🤎

04/09/2025

If your website could talk, it would scream 😱

It’s time for me to be brutally honest with you gal because your website is desperately screaming for some TLC. And listen, I get it. Even the best businesses struggle with their websites sometimes. It’s easy for these things to go unnoticed when you’re busy smashing it and working with amazing clients.

So let’s break down what might be holding your site back, and how to actually fix it.

- Clients leave before they even see your services.
- Your contact form breaks, your buttons don’t work and your branding looks outdated.
- Every small issue means missed clients, lost revenue, and constant stress.

You’ve tried the quick fixes and DIY hoping it will magically work but your website is more than a page. It’s your 24/7 sales machine. It needs to be built with strategy and intention so that it converts visitors into paying clients. And right now, it’s not being used to its full potential and it’s being treated like an expensive online brochure or placeholder.

What you actually need is an expert to help you build a premium, conversion-focused website designed to work for your business. One that actually attracts and converts your dream clients. One that is a digital version of you and reflects who you are and your values.

Stop avoiding it any longer. DM me ‘READY’ and let’s build a website that finally works as hard as you do ✨

25/08/2025

Even though summer is nearly over (and I’m secretly excited for cosy evenings 👀), this website I launched earlier this year still gives me all the travel inspo and has me daydreaming about sunny adventures ✈️

This luxury travel blogger came to me with a clear vision which we transformed into a polished, elevated website that feels just as elevated as the places she visits ✨

I love looking back on projects like this and seeing how a simple idea can evolve into a brand and online home that truly captures the essence of someone.

There’s nothing better than seeing a project go from moodboard → strategy → launch.

As a fellow travel lover, this one is still one of my favourites. 💻

12/08/2025

“I want to be coaching my clients, not wasting time figuring out Flodesk and Kajabi.” Sound familiar?

You’re spending hours fixing broken automations, rebuilding Dubsado forms or maybe even wondering where to even start setting up things like your email sequences. You’re frustrated, overwhelmed, and feel like you’re stuck always doing busywork that pulls you away from your real passion (and the money making tasks) which is leading your business and helping clients.

The truth is, it’s not about you lacking tech skills or not trying hard enough. The real issue? Your backend systems aren’t set up strategically to make your life easier and support your growth. Whether you’re overwhelmed by constant tech problems and admin or just don’t know how to manage it all, your business needs a stronger, smarter foundation to keep everything running effortlessly.

What you really need is someone who can handle the tech side for you - setting up Kajabi funnels, building smooth Dubsado workflows, organising ClickUp, managing your email automations, and keeping it all running without stress. With expert ongoing support, you free yourself to focus on what you do best - coaching, consulting and leading.

That’s exactly what my Tech & Systems Retainer is designed to do:
✔ 20 hours/month of backend tech and systems support
✔ Strategic setup so everything runs smoothly
✔ The freedom to finally focus on the big work

When your systems run smoothly, you reclaim your time, your energy, and your focus. You get to lead your business with confidence instead of getting stuck in tech overwhelm or confusion. That’s what my clients experience - freedom from busywork and space to scale without burnout.

You don’t have to do this alone. Message me to chat about how I can help you finally feel in control of your tech and systems.

DM me the word TECH and I’ll send you all the details.

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