18/12/2025
Most people think self-tan dries the skin.
That’s only half the story.
Self-tan reacts with skin cells.
So when skin is dry or dehydrated, colour doesn’t just develop, it clings, darkens unevenly, and fades unpredictably.
Dry skin holds onto dead cells longer.
Those cells absorb more pigment, sit rigidly on the surface, and then shed faster.
That’s why tan looks darker on elbows, knees, and ankles, and why it fades badly there too.
This is where most self-tans go wrong.
The industry response is often aggressive exfoliation and fast-acting formulas designed for instant colour, not long-term skin health.
Quick payoff today. Compromised skin tomorrow.
At TanOrganic, we took a different approach from day one.
We formulated to hydrate, soften, and support the skin barrier while colour develops, so tan reacts with healthier, more flexible skin cells, not dry, brittle ones.
Because better tan isn’t about more pigment.
It’s about better skin to receive it.
Have you noticed your tan always looks darker and fades faster on drier areas?
(Noelle O Connor founder of Tan Organic.)
