Alan Williams Coaching (2026)

24/01/2026

𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱 𝗨𝗽:

The last 2-3 weeks have been silly season.

But in a good way.

Work has been crazy busy. We’ve been trying to sort childcare for Kai for September. And then there’s the house….

We’re getting closer to moving in now. The plastering is finished and it’s starting to look like it could be liveable! 🏡

We’ve had a lot of shopping to do….floors have been chosen, bathroom tiles, showers, couches, tables. The price of everything is insane! But it’s exciting to think we’re only 2-3 months away from moving in.

So life has been hectic. But it’s all progress. 👊

𝗘𝘃𝗼𝗹𝘃𝗲:

Strong starts all round to the new year….

⭐️John and Cillian are only 2 weeks in and have 2.7kg and 2.4kg gone respectively. Great start for both of these men. 💪

⭐️ Sharon has been with us since the end of October. In that time she has dropped a whopping 9.9kg (22lbs) despite having Christmas in the middle of that. Her fitness levels have skyrocketed and she’s loving have all her clothes fitting well again.

⭐️ Karen joined us in November and is 4.9kg (11lbs) lighter, again with Christmas in the middle. My gut feeling is that 2026 will be a massive year for this legend. 👊

⭐️ James has lost 12kg (26lbs) around a very busy career. It’s the lightest he has been for years, and he’s loving life. 😀

🚀 A huge welcome to our most recent recruits John, Cillian, Grace, Lisa, Andrea, Sean & Will. These heroes are about to embark on the best year of their fitness lives.

🔥 If you’d like to join those that took the plunge, we have 3 places left. Then doors close.

DM the word “JANUARY” for more info. 😀

23/01/2026

You don’t feel “unhealthy”.
You just feel… more tired than you used to.

Mornings hit harder.
Afternoon crashes are normal.
Your patience is shorter.
Your energy is lower.
And training feels like more effort than it should.

Most business owners & career-driven people assume this is just what happens in your late 30s, 40s and 50s.

But in most cases, it’s not age.
It’s body composition.

A few extra kilos quietly tax:
• Your energy.
• Your recovery.
• Your sleep.
• Your focus.
• Your stress levels.

So every workday feels heavier than it needs to be.

The frustrating part?
You can be “doing fine on paper” and still feel off.

Over the last decade, I’ve helped over 1,000 people lose excess weight and fix all of these issues as a byproduct — not through extremes, but through a system built for real life, demanding careers and families.

If you’d like to hear more about how our unique Evolve system works,
comment a 🔥 below and I’ll send you the details.

19/01/2026

2016 was the least profitable, and the most valuable, year of my life.

The social media trend of looking back 10 years got me reflecting….

In January 2016 I was 4 months into running my own gym.

Even at that early stage of the lease I knew I was about to experience my first major failure in business.

It wasn’t working. And more worryingly, I couldn’t see the potential for it to work to the level I wanted.

I didn’t pay myself any money from that gym. Financially, it was a disaster. BUT….

I made a decision that I was going to use that time to sort my future out.

I was putting in long days but wasn’t busy. So I started writing, reading and planning.

I got very clear on what I wanted my future business to look like.

The most eye-opening thing was the realisation that I didn’t want to work in gyms anymore. I wanted to have a bigger impact.

Today our online coaching programme is one of the most successful in the country. The original, skeleton plans, were born in that gym in 2016.

I also made the decision to face my biggest fear….public speaking. And in August 2016 I did my first event. 100 people turned up and I was bricking it! 😮😂

You’ve often heard the phrase “failure is part of success.” 2016, with hindsight, is the year that proves that to me.

It was the worst year I’ve had in business, financially, but it was the most valuable year for the clarity it gave me and the push to leave my comfort zone.

Without 2016, I’m convinced 2026 would look very different. 👊

17/01/2026

Final spam of Christmas 2025, I promise!

Among many other adventures we went to the top of the Tatras mountains in Slovakia. I’d love to tell you we hiked but we actually got the cable cars up! 😀

It was the first time in my life I wasn’t at home for Christmas. And it allowed for some amazing experiences.

In life, getting beyond the comfort zone is often where the best things lie. 👊

16/01/2026

Work travel doesn’t make you gain weight.
An unstructured plan does.

If your week looks like airports, conference rooms, late dinners and early starts, you don’t need “damage control”.

You need rules that work inside that reality.

Here’s the mistake I see over and over:
People follow a fat-loss plan built for a quiet, predictable week…
Then act surprised when it falls apart on work trips.

If travel is normal for you, your approach has to be normalised too.

That means:
• Protein before meetings, not after hunger hits.
• Movement built into the day, not dependent on a gym.
• Simple food rules that survive restaurants and hotels.
• Short workouts that keep consistency automatic.
• Fewer decisions, not more motivation.

This is how my clients keep losing weight
while flying weekly, presenting all day, and eating out for work.

No extremes.
No “getting back on track”.
Just systems that don’t break when life gets busy.

Save this for your next trip.
And if you’d like more help with this, DM me the word “TRAVEL.”

15/01/2026

I was publishing books, contributing to national media, speaking on big stages and managing loads of clients.

Everyone told me I was doing great. Keep going. I was encouraged to do more and more.

What people didn’t see was that I was burning out, anxious and had no life outside of work.

I took a step back and prioritised my own wellbeing. And everything got better.

Through my own experiences I learned how to balance fitness with business and life.

I’ve now packaged that into a system that gets people in great shape, while also feeling great in career and balancing the demands of family life.

We’ve transformed hundreds of lives and created happier, healthier people.

If you’d like to find out more about our coaching programme, DM me the word “EVOLVE” and I’ll fill you in. 😀

11/01/2026

How Fergal got in great shape, and fixed his nutrition problems.

Fergal has inspired many of our clients over the years. An absolute gentleman who was a joy to work with.

Fergal first reached out because his weight had been going up and up, and he couldn’t get it back under control on his own.

The frustration for him was that he was actually training hard. This is a guy who had run marathons. But yet he couldn’t get his weight down.

He had 3 major obstacles….

🎯 His knowledge around nutrition wasn’t good enough to get the results he wanted.

🎯 His career demanded a lot, leaving spare time in short supply.

🎯 He’s also a dad and wanted to be present for his family but was struggling to find time for this, work and fitness.

What we did….

✅ Calculated his nutritional requirements and educated him on how to track them. Also designed sample food plans so he had some structure initially. It was really beneficial for him to see what it looked like, until his own knowledge improved and he became more self-sufficient.

✅ Designed short, sharp training sessions that optimised fat loss but also worked around his busy lifestyle.

✅ He engaged with every workshop we ran inside the programme and radically improved his mindset.

Not only did he get in great shape but the knock on to his training, and running in particular, was huge. Carrying less weight and fuelling his training properly. 💪

➡️ We’re currently open for new clients. Last week was crazy, and spaces are going fast.

Who is it for?

✅ Career-driven people, age 35+.

06/01/2026

You didn’t build a career to feel tired, out of shape, and frustrated in your own body.

Long days turn into skipped training.
Stress turns into poor food choices.
Weeks fly by, and nothing changes.

The weight isn’t shifting like it used to, even when you’re “being good.”
Your energy’s down.
Your confidence has taken a hit.

And the most frustrating part?

You know how to work hard.
You just don’t have a fitness system that works around pressure, meetings, travel, and family life.

That’s exactly what I’m opening up in January.

I have 10 coaching spaces for business owners & career-driven people 35+ who want to lose 1–2 stone in the next 90 days Without extremes, burnout, or living in the gym.

Structured. Sustainable. Built for those with a busy life.

👉 DM me the word JANUARY to find out more.
Once the 10 spots are gone, that’s it. 💪

06/01/2026

Exactly 6 years ago I had my last drink.

It wasn’t from a “rock bottom” place and I didn’t even know it would be my last drink.

On nights out with the lads I’d been having the same thought for a while….”I don’t enjoy this anymore. I’m just doing it to fit in.”

I had been drinking less and less in the couple of years up to that. I was feeling myself getting fitter, stronger, more energetic. And I loved it.

My biggest fear of leaving down the beer was that I’d become a social pariah. But before I knew it a year had passed. Then two. Four. And now six.

My fitness, body and business have gone to different levels. And I much prefer this version of me.

Everyone has a different relationship with, and opinion of, alcohol. For me, it’s a tolerated poison. Giving it up has been a huge productivity hack.

I never made a conscious decision that I wasn’t going to ever drink again. People often ask me if I “don’t drink.” At this point I’m happy enough to put that label on it. I suppose you can never say never in this life but right now I’d be surprised if I ever have another drink in my lifetime.

On a personal level I don’t feel it adds anything of benefit to my life

Having said all that, I’m not against others drinking. Everyone has a right to make their own decisions. Most of my clients drink and it’s never an issue, we work around it.

Now when people say “why don’t you drink?…”

Internally I think “why would I drink?”

05/01/2026

I’m looking for 10 business owners/ career driven people who want to lose 1-2 stone in the next 90 days.

This is for you if you’ve spent 2025….

❌ Failing to find time for your fitnes goals around business/career & family life.

❌ You struggle to switch off from work even when you’re not in the building.

❌ Your food choices are grab-and-go meaning energy slumps happen, in addition to weight gain.

And you want to….

✅ Lose 1-2 stone in the next 90 days.

✅ Find a proven system that works around a busy life, and that can use forever.

✅ Double energy and mental clarity so you can increase profits in business, or achieve more in career.

Your life will always be busy, there’s no perfect time.

Let’s get straight in and get a headstart on everyone else this year. 💪

We’re opening up just 10 places.

DM the word “INFO” and I’ll get you all the details. 😀

05/01/2026

Hey, I’m Alan.

We have a lot of new followers lately so allow me to re-introduce myself. 😀

I went from being an introverted kid who was bullied to overcoming my own struggles and making a positive impact on others along the way.

Success in my career came at a cost—burnout. But through that challenge, I learned how to balance fitness, career, and personal life. Now, I’m driven to help other overachievers do the same.

If my story shows you anything, I hope it’s this: when you think big and take action, anything is possible.

Alan Williams Coaching

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