Alan Williams Coaching (2025)

02/12/2025

You don’t need to sacrifice your life to get in shape at 35+.

Read that again.

The clients who make the biggest changes aren’t the ones who give up:
• Their kids’ matches
• Date nights
• Work trips
• Family days out
• Or their precious downtime

They’re the ones who finally stop trying to follow a plan that doesn’t match their reality.

Because the problem was never discipline.
The problem was the all-or-nothing approach you were sold.

When your life is full of non-negotiables..career, kids, weekends that aren’t really weekends…the fitness industry’s “just try harder” advice is useless.

Real results at 35+ come from building a plan that fits the life you actually live.
Not cutting out the parts that make life worth living.

That’s what I help career-driven people do every day:
Simple structure.
Flexible nutrition.
Short, effective training.
And the confidence to enjoy life without losing progress.

If you want a plan that works with your lifestyle ,not against it, send me a DM with “BALANCE.”

I’ll send you the details.

29/11/2025

𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱 𝗨𝗽:

Since returning from holidays it’s just been head down, working hard and training hard.

I’m happy with my training this week:

✅ 3 x gym sessions.
✅ 1 x Football.
✅ 1 x 16km run.

𝗘𝘃𝗼𝗹𝘃𝗲:

I can’t even keep up with all the client wins at the moment…..

⭐️ Sharon has been with us for 7 weeks and has 12lbs gone already. This is all the more impressive given she had two bouts of sickness and a break away in Amsterdam (The sickness & Amsterdam were unrelated! 🤪)

⭐️ Hugh has also got 12lbs down and he has done it around sciatica. The key lesson from this & Sharon is the importance of nutrition for results.

⭐️ Karen has now lost 36lbs (over 2.5 stone) and has also learned how to do a reverse dieting phase. The is THE most important part of a weight loss journey as it’s the one one that allows you to KEEP the result. It’s also the part 99% have no awareness or knowledge of.

⭐️ Yvonne is only a few weeks in and has half stone gone. Around hormonal issues and a busy career and family life. She wasn’t sure she could lose weight at all when she joined.

⭐️ Noelle is 3 weeks in and has 8.5lbs gone, all while working a busy career.

⭐️ Angie has hit the 10lbs mark and is buzzing. On day one she told me 7lbs was the goal.

⭐️ Aidan is at his lightest weight since 2022 and Trisha is at her lightest weight since 2019. 👊

⭐️ Tommy is shaping up to be one of our biggest success stories of 2025. He has 38.5lbs gone forever. All achieved in 6 months. What a man! 💪

➡️ Our Black Friday offer runs until Monday. Up to 3 months free coaching and loads more really cool bonuses. Lock in your January start now, at a discounted rate, and then go and enjoy your December. Sound good? DM me “BLACK FRIDAY” and I’ll tell you everything you need to know. 😀

28/11/2025

𝟯 𝗠𝗼𝗻𝘁𝗵𝘀 𝗙𝗿𝗲𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴!

Black Friday is here, and it’s the most insane offer we’ve ever done!

Have a swipe through these transformation pictures and tell me….

Would you like a bit of this for yourself in 2026? 💪

Well what if I gave you an unfair advantage?

What if I gave you everything these guys have plus….

✅ 3 months free coaching.

✅ 1-1 Strategy calls with me.

✅ 1-1 Accountability calls with me.

✅Access to The Vault containing 12 never-seen-before resources on sugar cravings, emotional eating, energy, sleep, time management and more?

All of those extra bonuses for FREE!

This is for you if….

🚀 You’re a career-driven person who’s struggling to balance fitness around work & family.

🚀 You’re 35+.

🚀 You’re want to lose 1-3 stone but, just as importantly, radically improve your energy, mental clarity and how you feel.

I only want action takers.

Most people will look at this, curse what they’ve failed to do in 2025, but continue to sit on the fence.

But a few will be wise enough to recognise that if nothing changes, nothing changes.

If you’re one of those people and you want to change your life in 2026, message me the words “BLACK FRIDAY” and I’ll tell you all you need to know. 💪

Or…you know…keep wasting money on fake discounts today that won’t add anything to your life! 😛

27/11/2025

It was never meant to go like this.

Growing up in a rural part of Sligo I was a quiet kid who never imagined it was possible for people like us to achieve much, or have an impact.

Stay in your lane.

Get a job.

Struggle by.

But I wanted more. For myself, and for others.

I didn’t know it at the time but getting my body in shape would become the vehicle to all of it.

It gave me confidence. It gave me resilience. And it gave me belief that I can do most things I put my mind to.

In two weeks time I’ll be 40. Keeping my body in shape is not the same as it used to be….

What worked in my 20s doesn’t work anymore.

Sure my body has changed. But so have my circumstances. A demanding business, a baby, a great partner. Time is tight, and very precious.

So I’ve had to develop new systems. New ways of training, and eating, to fit that lifestyle.

And sharing that system with people who are in similar circumstances to me is something I feel called to do, and I’m privileged to do.

The child version of me could never have imagined where I’d be today…in fitness, business and life.

I’ve worked so hard to master the secrets to balancing all, and being able to succeed on all fronts. And because I worked hard to figure it out, you don’t have to. I’ll show you the exact blueprint I use.

If your life is similar to this old codger but you need help on the fitness side….

How about 3 months free coaching?

That’s just part of our insane Black Friday offer.

DM the words “BLACK FRIDAY” and I’ll tell you more.

27/11/2025

Laura is one of the clients people still tell me inspired their own change.

Back when Laura first joined us she was feeling a bit lost.

She had been battling weight for a while and she was genuinely training hard, but not getting the results she wanted.

Balancing career, home life and fitness is not easy. Especially with young kids. For Laura, it was extra frustrating because she was giving up some of her very precious time to train but nothing was working.

A few things we did…..

🚀 Educated her around nutrition, portion sizes and her own requirements. In addition to giving her sample food plans so she could see what it looks like, and create some structure.

🚀 Designed a training programme that was specific to maximising for fat loss. And around the limited time she had available.

🚀 Gave her unrivalled levels of support so she was never alone, and failure became impossible.

And the outcomes….

✅ A lot of weight loss, and she got into great shape.

✅ An ability to run 10ks, having started at 0k. And getting stronger in the gym.

✅ The confidence returned and she got herself back.

If you’re inspired by Laura and you’d like to start a similar journey, here’s something you should know….

You CAN do it. The only difference between you and Laura is that she took action.

And there’s never been a better time because our Black Friday offer is heating up! 🔥

It includes up to 3 months of free coaching, 1-1 strategy calls with myself, and much more.

If you’d like to hear more DM me the words “BLACK FRIDAY” and I’ll send you all the details. 😀

26/11/2025

For most career-driven people the weekend is the biggest challenge to their weight loss goals.

You might think it’s not that important because it’s only a couple of days, but here’s a sobering thought….

If you’re overeating for 2 days every weekend, you’re overeating for 33% of the year. And there’s no point trying to sugarcoat it….that will massively impact your weight, body, energy, how you look and feel.

In this episode of the podcast I share the exact steps you need to take to regain control of your weekend and eradicate the biggest obstacle to you being in the best shape possible.

https://open.spotify.com/episode/7pVDLiHeEgFDp0Wz51qYtW?si=3mjcTys0RRq9xBsHQulNNg

25/11/2025

How did 2025 go for you?

Did you achieve what you set out to?

Reflection is a great tool if we use it properly.

It can drive you forward if you take lessons from the past.

You can look back and ask “What could I have done better?”

“How much did I make of that time I had?”

“What am I grateful for?”

It’s your chance to grow.

Think of this, how often have you reached the end of the year and been regretful about something?

Maybe you said your 2025 resolution was to give up alcohol and get in the best shape ever, but for some reason that didn’t materialise.

This is where some real reflection and taking time to analyse the year behind you, can help make the year ahead the best yet.

But you also have to look forward with great optimism.

Because the point of reflection is to then look ahead and plan to improve.

I want you to get excited for 2026

We CAN achieve a transformation that will blow your mind IF you take action.

There’s no better time than now while I have my Black Friday offer still running.

Here’s a reminder of what you get if you join my VIP coaching before Monday:

● 3 months free coaching.

● 1-1 Strategy calls with me: These are designed to give you complete clarity and the exact action steps to guarantee you get the result you want.

● 1-1 Accountability Calls with me: The highest form of support and accountability to ensure every action steps is followed up on and you all of the goals we’ve set become easy to achieve.

● Access to The Vault: The Vault contains 12 never-seen-before resources on sugar cravings, emotional eating, stress management, time management, energy and more.

In total there’s €5,000 worth of extra bonuses. All of which you get for free.

And to sweeten the deal….you can choose to start In January, or if you choose to start straight away, I’ll also throw in December for free. 😀

Offer ends on Monday.

DM “BLACK FRIDAY” for more details. 💪

24/11/2025

I’m two weeks out from my 40th birthday and this is my current shape.

I didn’t do anything extra for this holiday because I was crazy busy with work and a new baby.

So, this is not the result of a holiday shread. This is my “walking around” condition.

I use to get frustrated because I saw so many coaches tell inspiring stories of how much weight they have lost and how it inspired them to help others. I often felt like I had no story to tell because I’ve never been overweight.

But I’ve had a realisation. I’ve never been overweight because I’ve managed to keep myself in shape for decades. With discipline, knowledge and habits that created a healthy lifestyle. And that’s something to be proud of.

As the years went by I’ve had to tweak and adapt how I do things. None more so than in the last few years where I’ve experienced huge business growth, become a dad and have a lot of demands on me and my time.

Right now I feel so aligned with people who are running a business, or driven in their career. You are my people. I know what it’s like to feel like there are so many demands on you. And I totally get how your fitness goals may have slipped to the bottom of the pile.

Through personal experience I’ve figured out a system that works for this phase of life.

And, more than anything, I want to help you.

I want to see you thriving personally again, not just professionally. I want to see your energy soar again, your confidence outside of work return, and you doing things in fitness that make you proud.

if you’re done with 22 year old influencers who think “we all have the same 24 hours in the day” and you’d like some guidance from a near-40 year old dad who lives this every day of the week…

Our Black Friday offer may be what you’re looking for.

Up to 3 months free coaching and loads of extra 1-1 strategy and accountability calls with myself.

DM “BLACK FRIDAY” if you’d like to hear more. 😀

22/11/2025

𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱 𝗨𝗽:

➡️ We got back from Playa Blanca on Wednesday after 10 days of pure bliss.

Both Sarka and I were just saying yesterday how we feel like new people. After a very difficult pregnancy and then adapting to being new parents, we were pretty burned out. But feeling very refreshed now.

➡️ Kai has grown so much in the last few weeks. What’s even cooler is how responsive he has got. He has so many smiles now.

➡️ The house is still flying along. The floors are in now. There’s such a different feel to it. It raises the ground more than I had imagined. It was great to come home from holidays and see it all done.

𝗘𝘃𝗼𝗹𝘃𝗲:

➡️ Our Black Friday offer went Live. I made a decision not to cut prices because that usually results in a devalued service, which doesn’t benefit me or the client. Instead I put together a stack of extra bonuses for the same price, which makes it as close as you can ever get to a guarantee of huge success.

⭐️ I met up with one of our Mayo clients, Aidan, for a coffee and a chat. This man has done amazing work over the last few months. 1.5 stone down and in great form heading into Christmas. I love catching up with clients, hearing their stories and connecting.

⭐️ Helen hit the one stone milestone. This woman has been insanely busy since joining us. We’ve had conversations where she felt like giving up on her fitness, or when it felt like everything was spiralling when work was getting out of control. But, with some support, she always persisted. And is now reaping the rewards. 👊

⭐️ Both Noelle and Karen have made incredible starts with 12lbs gone between them in their first week. 💪

➡️ Our Black Friday offer ends next weekend. Some people are getting started straight away. Others are availing of the offer now and setting their start date to January. Either is cool. Instead of wasting thousands on fake reductions this year, why not invest in an offer that will change your life? DM “BLACK FRIDAY” if you’d like to hear more. 😀

21/11/2025

Most successful men don’t fall behind because they’re lazy.
They fall behind because they’re still using the same fitness approach they had at 25…while juggling a career, a family, and a life that’s 10× more demanding.

After 35, the game changes.
And if your strategy doesn’t change with it, you slow down… fast.

Here are the 3 biggest mistakes I see ambitious men make:
1️⃣ Training but with no structure.
2️⃣ Ignoring the real energy killers (stress, sleep, skipped meals.
3️⃣ Relying on willpower instead of systems and support.

Fix these, and you unlock the version of yourself you know you should still be:
Leaner.
Sharper.
More energised.
More in control.

And if you want help doing that the smart way…not the “just train harder” way…my Black Friday offer is now live.

This is the biggest bonus stack I’ve ever offered:

🔥 Up to 3 Months of FREE Coaching
🔥 1:1 Strategy Calls With Me
🔥 1:1 Accountability Calls With Me
🔥 Full Access to The Vault
(sugar cravings, emotional eating, stress, time, mindset & more)

This is for men 35+ who want to finally get lean again…without sacrificing their career, their family, or their sanity.

If you’re ready to stop slowing down and start taking control,
DM me “BLACK FRIDAY” and I’ll get you all the details. 💪

17/11/2025

You’re not gaining weight because you’re too busy…You’re gaining weight because you’re too efficient.High performers optimise everything…inbox, workflow, meetings.But the more efficient you become, the less you move.And no training session can out-burn a day spent glued to a chair.Fix the real problem: low daily movement, low energy, and a routine built for work… not for you.🔥 Black Friday is LIVE — with up to 3 months FREE coaching.If you want to lose 1–3 stone without slowing down your career (or your life), now’s the time.DM BLACK FRIDAY and I’ll send the details.

Alan Williams Coaching

02/12/2025

29/11/2025

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27/11/2025

27/11/2025

26/11/2025

25/11/2025

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17/11/2025

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