Alan Williams Coaching (2025)

25/12/2025

Merry Christmas! 🎄🎅🏻

Hope you and your family have a great day. Enjoy every minute. 😀

21/12/2025

“5 years later….it still works.”

This is Monica. She was a client 5 YEARS AGO!!!

Monica originally reached out to me because she was unhappy in her body.

She wasn’t MASSIVELY overweight but she was heavier than she was comfortable with and it was getting her down.

We designed a training programme to optimise results, and gave her loads of support, but the biggest factor of all….

✅ Educating her around nutrition.

Once we implemented those changes, results came flying in.

And….IBS symptoms that she had struggled with for years reduced dramatically.

The ultimate goal for me, as a coach, is that it’s the last time you’re starting over.

That’s why I was buzzing to hear Monica say that she still uses everything we gave her to this day. 5 years on.

Not only has she stayed in great shape, but she has also took her training to new heights. When she started with us we led her through a Couch to 5k. Recently she completed her first marathon. 😮

Absolute legend. 👏👏👏

➡️ If you’re going into January and you’re fed up of BS quick-fix solutions…maybe you want the lasting results that Monica got…DM me the word “JANUARY” and let’s see if we can help you. 😀

16/12/2025

Free Christmas gift! 🎁

If you hate how you feel every January, this is for you.

Last night I ran a masterclass for our Evolve clients called The Ultimate Christmas Guide.

It’s essentially a blueprint to ensure they…

✅ Have an amazing Christmas without restriction.

✅ Have the tools and strategies so they won’t undo their outstanding results, or gain weight over Christmas.

✅ Will be excited to get stuck in again in January without the usual lethargy, low energy and feeling stuck in a rut.

Some of the feedback from clients who were on the call last night….

“This was brilliant. I feel very confident about handling Christmas now.”

“That was invaluable. The Win The Morning piece was the golden nugget for me.”

And, here’s my gift to you….

If you’d like the 50 minute recording of the masterclass, absolutely free, comment “CHRISTMAS” below, and it’s all yours. 😀

14/12/2025

𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱 𝗨𝗽:

Birthday celebrations were the highlight of the week. 🍰

Sarka organised a surprise dinner last night. I thought it was just going to be the two of us, and Kai, but she had arranged for the whole family to be there.

Great night was had all round. 😀

𝗘𝘃𝗼𝗹𝘃𝗲:

We’re finishing the year strong.

⭐️ Karen is still seeing weight coming off, despite being sick and movement being low. She stayed on top of food though and has now lost a jaw-dropping 36lbs since joining us. We’re closing in on the 3 stone now. 💪

⭐️ Helen has been insanely busy with work but has still lost 15.4lbs and is heading into 2026 in a great place.

⭐️ Sharon only joined us 9 weeks ago and has a stone gone already. Fitness levels are up and there’s some very impressive definition and shape appearing on her body now. 💪

⭐️ James was struggling with sugar cravings. I asked him to do one thing….increase his protein intake. Cravings radically reduced, making it much easier for him to stay in a deficit. From there he dropped 3.3lbs straight off the bat. Strategies like this, as and when they’re needed, are what you’re paying a coach for.

⭐️ Noelle jumped aboard 5 weeks ago and has dropped 11.5lbs already. That’s a nice little Christmas present to herself. 😀

➡️ Thinking of joining us in January? Here’s a better idea…. Sign up for January now and you can have the rest of December on me. Completely free. Drop 5-7lbs before Christmas, get the blueprint to maintain over Christmas, then drive on in January.

Sound good? DM me “December” to apply. 💪

12/12/2025

Fat loss after 35 feels harder. But it doesn’t have to be.

Choose foods with a better return on effort, and everything gets simpler.

Comment “FOOD” below if you’d like to see how I structure this for myself, and clients over 35. 😀

10/12/2025

The night of my 37th birthday was a wake up call.

It was exactly 3 years ago. I had visited my parents and then gone home.

It seemed like the phone was lighting up every 10 seconds with Facebook birthday posts.

I must have been the most popular man in the world, if we were judging by social media.

In reality I was sad at home, alone, feeling pretty lonely. I switched off the phone and went to bed early, feeling a bit despondent.

To the outside world I was “successful.” I had built a great business, and everyone always said the same thing to me….”you’re doing so well.”

But I didn’t feel like it. In a lot of ways I felt like a failure. I didn’t have a life outside of business. And I felt like I was so far behind my friends in many ways.

Something HAD to change. And it did.

Last night, on the night of my 40th birthday, I rocked my baby boy to sleep. Let’s not pretend it was all sunshine and rainbows, he really didn’t want to sleep!!! 🙈😂 But I felt contented and grateful.

You see, I had sacrificed so much for business success. I sacrificed having a personal life.

And now I work with people who are Me from 3-5 years ago. The only difference is that they have sacrificed their health, or their body, for the business/career success.

Thankfully I realised in time that I needed to start building a life away from work. I faced it head on, and created the life I dreamed of.

That’s why I love helping people who are like the old version of me. Because I’ve been through it all myself. I’ve made the mistakes and learned the lessons.

If your sacrifice was your body or your health, I’ll design the blueprint to bring it to the same levels as your career success.

For those who want to join Evolve in January, I’m currently giving December for free. No catches. It’s just a little 40th birthday gift from me.

Interested?

DM me with the word “40” and I’ll get you all the details. 😀

09/12/2025

I’ve hit a milestone birthday today.

But I’m going to give you a little present: Although I’ll admit there’s a selfish element to this too! 😀

We’ve churned out a crazy number of client results this year.

Like Tommy who has lost 38lbs in the last 6 months, or Karen who’s 36lbs lighter. These guys, and many more, have had their lives transformed in 2025.

What that means is that January 2026 is shaping up to be a bit crazy here. In fact, it’s giving me quite a bit of stress at the moment.

The reason being, everyone will come rushing in at the same time. That means I have to onboard people, design programmes, and get people off to a great start….which is very difficult to do if everyone is piling in at the same time.

So I’m going to ask for a favour….

If you were thinking of starting in January, would you mind popping me a message with your enquiry today?

It would take so much pressure off me, and ensure you get the level of service that has seen so many success stories inside Evolve in 2026.

And in return, here’s what I’ll do for you…

If you’re signing up for January I’ll give you the rest of December on me.

Help you get 7lbs off before Christmas, give you the blueprint on how to maintain the result over Christmas, and then pick you up again in January.

December for free. No catches.

It’s a huge win for you and it’s a huge win for me because it takes the pressure off January.

Sound good?

DM me “40” if you’d like more details. 🎂🎁

06/12/2025

Kai got in the spirit for his first Toy Show! 😁🎄🎅

05/12/2025

There’s one thing that really frustrates me about the fitness industry right now…

Actually, let me be more specific:

It’s the wave of “mentors” who’ve flooded the space trying to grab quick cash.

I’ve worked with a few over the years.
Some were brilliant.
Others, not so much.

What bothers me isn’t mentorship, it’s the obsession with money for show, mastery for dough.

Everyone’s shouting about hitting “monthly PRs.”
But no one’s talking about the only metric that actually matters:

👉 Who’s delivering world-class results for their clients?
👉 Who’s genuinely changing lives?

Because that’s why most of us got into this industry in the first place, right?

Another thing that drives me mad…

The classic:
“If you have a question, just ask.”

Here’s the problem with that:

If you don’t know what the question is, how can you ask it?

Isn’t the entire point of joining a mentorship programme to have someone look at your business with a fresh set of eyes? Identify what you can’t see? And steer you away from the obstacles you don’t even know exist?

That’s what real coaching is.

And I say this as someone who has had great experiences and terrible ones.
Both have shaped me, and both have raised the bar for how I serve my own clients.

Being the student is invaluable. It keeps you grounded. It forces empathy. It reminds you what it feels like to be guided… and what it feels like to be left guessing.

So here’s my commitment:

I will always know exactly where my clients are at. I will always be steering the ship. And they will never feel like they’re drifting with a vague “if you have a question, ask” level of support.

The client’s best interest will always be the top priority. That’s why our programme is built on structure, support, and proactive guidance.

Because without that? Nothing works.

02/12/2025

You don’t need to sacrifice your life to get in shape at 35+.

Read that again.

The clients who make the biggest changes aren’t the ones who give up:
• Their kids’ matches
• Date nights
• Work trips
• Family days out
• Or their precious downtime

They’re the ones who finally stop trying to follow a plan that doesn’t match their reality.

Because the problem was never discipline.
The problem was the all-or-nothing approach you were sold.

When your life is full of non-negotiables..career, kids, weekends that aren’t really weekends…the fitness industry’s “just try harder” advice is useless.

Real results at 35+ come from building a plan that fits the life you actually live.
Not cutting out the parts that make life worth living.

That’s what I help career-driven people do every day:
Simple structure.
Flexible nutrition.
Short, effective training.
And the confidence to enjoy life without losing progress.

If you want a plan that works with your lifestyle ,not against it, send me a DM with “BALANCE.”

I’ll send you the details.

29/11/2025

𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱 𝗨𝗽:

Since returning from holidays it’s just been head down, working hard and training hard.

I’m happy with my training this week:

✅ 3 x gym sessions.
✅ 1 x Football.
✅ 1 x 16km run.

𝗘𝘃𝗼𝗹𝘃𝗲:

I can’t even keep up with all the client wins at the moment…..

⭐️ Sharon has been with us for 7 weeks and has 12lbs gone already. This is all the more impressive given she had two bouts of sickness and a break away in Amsterdam (The sickness & Amsterdam were unrelated! 🤪)

⭐️ Hugh has also got 12lbs down and he has done it around sciatica. The key lesson from this & Sharon is the importance of nutrition for results.

⭐️ Karen has now lost 36lbs (over 2.5 stone) and has also learned how to do a reverse dieting phase. The is THE most important part of a weight loss journey as it’s the one one that allows you to KEEP the result. It’s also the part 99% have no awareness or knowledge of.

⭐️ Yvonne is only a few weeks in and has half stone gone. Around hormonal issues and a busy career and family life. She wasn’t sure she could lose weight at all when she joined.

⭐️ Noelle is 3 weeks in and has 8.5lbs gone, all while working a busy career.

⭐️ Angie has hit the 10lbs mark and is buzzing. On day one she told me 7lbs was the goal.

⭐️ Aidan is at his lightest weight since 2022 and Trisha is at her lightest weight since 2019. 👊

⭐️ Tommy is shaping up to be one of our biggest success stories of 2025. He has 38.5lbs gone forever. All achieved in 6 months. What a man! 💪

➡️ Our Black Friday offer runs until Monday. Up to 3 months free coaching and loads more really cool bonuses. Lock in your January start now, at a discounted rate, and then go and enjoy your December. Sound good? DM me “BLACK FRIDAY” and I’ll tell you everything you need to know. 😀

Alan Williams Coaching

25/12/2025

21/12/2025

16/12/2025

14/12/2025

12/12/2025

10/12/2025

09/12/2025

06/12/2025

05/12/2025

02/12/2025

29/11/2025

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