20/11/2025
For 15 years, we’ve been partnering with SodaStream Israel | סודהסטרים SodaStream USA, part of PepsiCo, in the design and development of sparkling water makers for the global market.
In the ENSO project, we had the privilege to collaborate with Japanese designer Naoto Fukasawa, one of the most influential and respected designers in the world in recent times.
Fukasawa’s minimalist and precise design language required a deep and thoughtful engineering process, developed in close collaboration with the SodaStream team.
For us, it was an opportunity to apply years of accumulated experience and translate them into precise work that honors the principles of Japanese design.
User experience played a central role, demanding the development of complex, almost invisible mechanisms that seamlessly integrate with the clean lines of Enso.
Behind the scenes, we managed a seven-hour time difference cross-continental collaboration, with an ongoing exchange that led to rich dialogue, mutual learning, and professional respect.
We truly enjoyed working alongside outstanding colleagues and getting to know the Japanese work culture, defined by precision, attention to detail, and just the right amount of flexibility.
In the end, this project stands as a testament to a long-term partnership built on trust, dialogue, and a shared pursuit of excellence.
Link to Fukasawa web https://lnkd.in/dSKEzmQs