BRACT - Agency

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BRACT - Agency

We are a full-service marketing & communication agency based in Tel Aviv. We strive for a big and positive impact.

25/03/2026

New project on the way. 🚀

19/03/2026

Here’s your guide to creating consistency in your product pictures using AI:

1. Create a moodboard, and be precise.
Great visuals always come from clear references: tones, lighting, direction, contrast between light and dark. If you’re not clear on what you want, AI won’t be either.

2. Use one single image as your reference.
In Midjourney, there’s a powerful (and still underused) feature called style reference.
Using the same image consistently will help you maintain the same lighting and create that “same studio, same photographer” effect.

3. Be selective with the shots you keep.
This is where your eye matters.
AI is just a tool — if you don’t know which image to choose, you’ve only done 10% of the work.

4. Stay consistent and don’t get lost.
It’s tempting to explore endlessly, but consistency comes from focus.
Pick a direction, and commit to it.

5. Stay realistic.
AI tends to distort proportions and shapes.
Take a step back, zoom out, and choose visuals that feel natural and aligned with your brand guidelines.

6. Have fun with it.
AI costs $30/month; the kind of visuals you can now create would have cost thousands to produce. Enjoy the process, and use it to finally bring to life ideas you couldn’t execute before.

✨ If you need help creating a consistent and high-end visual identity, feel free to reach out: www.thebract.com

08/03/2026

Discover our new case study for 🚀

Ad For Good is a label offering the opportunity to advertisers to donate 1% of their media budget to organizations.

We've been partnering since our early days and we're honored to count their team in our network.

Thanks for the trust guys! We love you 🤍💙

25/02/2026

Our last brand identity for Acusurgical.

Acusurgical is a medical device replacing the arms of surgeon during an eye surgery. The extreme precision and accuracy of the device helps doctors operates faster, and patient to recover faster.

Thanks to our team for this great brand identity!

18/02/2026

AI exploration of flowers.

12/02/2026

Let's drive AI.🤖

Ai is your best copilot when it comes to Art Direction. It's not a matter of when AI will replace us, it's how we drive it.

11/02/2026

Some design exploration of Posters.

10/02/2026

Some more elements on our Branding for Labeige.

09/02/2026

Discover our work for Labeige.

A women's wear line focused on high quality fabric and effortless chic.

04/02/2026

Second part of the Branding we developed for Darika.

Hope you like it!

02/02/2026

Discover our latest work for Darika.

Darika is an API developed to facilitate Forex, using web3 sources, such as stablecoins.

15/12/2025

Discover our last rebranding for Neot Shiran
A luxury real estate company operating in Israel since 1987.

Offering the most precious properties and homes.

Address

Rothschild Boulevard 3
Tel Aviv
6107075

Website

https://www.thebract.com/

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