Joyya

Joyya Ethically sourced. We make High-quality bags, apparel and accessories. Handcrafted with joy. Let’s sp

Over the past year, we've seen a growing need for   support in our community. So we partnered with the Mental Health Fou...
17/12/2025

Over the past year, we've seen a growing need for support in our community. So we partnered with the Mental Health Foundation (MHF), who work at community level rather than just clinical settings.

We started with Training of Trainers (TOT) sessions for our frontline team, social workers, leaders, centre managers, and others who work with families daily. These sessions help them recognise early signs of emotional distress, identify concerns, and know when to raise them for proper support.

So far, we've completed two sessions: one on emotional disorders and another on disabilities, with a focus on intellectual disabilities. Even with just these sessions, our staff have already begun noticing signs in children and connecting them with the right support more quickly.

This is only the beginning, but it's an important one. A big thanks to Indu and team for leading this work.

Joyya creates employment in West Bengal communities marked by extreme poverty and modern slavery, but the vision doesn't stop at jobs. We strive to nurture environments where communities can grow stronger, where children and youth find opportunities, and where people can choose dignity, stability, and hope for themselves.
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Photo dump from our Joyya picnic (aka our unofficial birthday bash!) There's always something special about getting ever...
12/12/2025

Photo dump from our Joyya picnic (aka our unofficial birthday bash!) There's always something special about getting everyone together for a day of celebration. There are so many parts to Joyya (not to mention locations!), which makes getting everyone together even more important. It was super cool to see faces from all parts of our team and communities for a time of fun and connection. The cake was pretty epic too!
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The problem with most   bags? They fall apart in three months and your brand gets blamed for the waste. This organic cot...
06/12/2025

The problem with most bags? They fall apart in three months and your brand gets blamed for the waste. This organic cotton barrel bag is deliberately built to last. The kind of quality that makes people think "oh, they gave me something good."

Perfect for boutique , , , or any that wants their merch to actually get used. Laundry, travel, storage - it handles daily life without falling apart.

Add your logo or custom artwork, and it becomes a daily reminder sitting in someone's laundry pile or travel bag.

The best part is that every Joyya bag purchased creates dignified jobs for people in West Bengal communities affected by extreme poverty and modern slavery. Real wages, safe workplaces, and opportunities that help entire communities create a better future for themselves.

It's not ethical. It's not charity. It's actual employment that transforms communities.

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Shoulder-season layering sorted. But fair trade and ethical sourcing? That's just the baseline for these long-sleeve tee...
04/12/2025

Shoulder-season layering sorted.

But fair trade and ethical sourcing? That's just the baseline for these long-sleeve tees. Made from 100% GOTS-certified organic cotton in our Fair Trade facilities in Kolkata, each purchase of these products supports Joyya's vision to spark transformation in places of extreme poverty and modern slavery. Through stable employment, to vocational training classes, healthcare and more - purchasing Joyya products is more than ethical - it's transformative.

Soft, breathable, built to last. Perfect for your team, your brand, and the West Bengal communities that made them.

Send your designs or bulk inquiries to hi@joyya.com for a free quote within 24 hours.
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We loved making these organic cotton makeup pouches for Conscious Skincare, an award-winning brand that doesn't just tal...
03/12/2025

We loved making these organic cotton makeup pouches for Conscious Skincare, an award-winning brand that doesn't just talk about ethical beauty - they deliver it.

When Conscious Skincare chose Joyya, they didn't just get sustainable packaging. They got a partnership with communities in West Bengal, India, who are moving from extreme poverty and modern slavery into secure employment with benefits including healthcare access, legal advocacy, education for their children, and more.

Made from 100% GOTS-certified organic cotton in our Kolkata facilities, these pouches give Conscious Skincare customers something rare: a product story that's actually transformative, not just ethical.
Every skincare brand can source "ethical" packaging. But Conscious Skincare wanted packaging that creates measurable change. Soft, durable, premium quality, AND genuinely transformative.

Is your brand looking for packaging that goes beyond sustainability claims? Let's talk. Email hi@joyya.com

This tote celebrates the everyday beauty of Kolkata, the bold curve of the Howrah Bridge, steaming roadside cha, bursts ...
20/11/2025

This tote celebrates the everyday beauty of Kolkata, the bold curve of the Howrah Bridge, steaming roadside cha, bursts of bougainvillea, and quiet corners filled with life. Look closely and you’ll spot text in both English and Bengali, a quiet tribute to the languages spoken in our workshop and to the city that shapes the women who make each piece.

Crafted from 100% GOTS-certified organic cotton canvas and Fair Trade Guaranteed, every tote supports dignified employment in places overcoming extreme poverty and modern-day slavery.

Get 30% off when you buy in a bundle!
Shop now: https://joyya.com/en-nz/collections/joyya-totes/products/joyya-abstract-supporters-tote-bag-1
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Our rolling Joyride fundraiser is in full swing across New Zealand, with dozens of challenges and awesome engagement fro...
12/11/2025

Our rolling Joyride fundraiser is in full swing across New Zealand, with dozens of challenges and awesome engagement from participants!

A new team for 2025 was the Ride Everest team. They collectively rode up Christchurch's Rapaki Track 131 times - scaling the height of Everest several times over and covering almost 1,000km. Brad MacFarlane from Team B rode solo for 11 hours, climbing 6,000m.
Best of all, the conversations about Joyya and the community impact generated heaps of interest from the general public, and they smashed the $10,000 target!

The funds raised through Joyride create spaces where kids in Kolkata can just play, laugh, and belong - instead of working as income earners or domestic help. It helps send children to school and run youth groups, kids clubs, sporting events and community gatherings, so kids in our communities can experience connection and joy.

A quick thank you to the Everest team's sponsors: , , , CORDE (for the mobile barbecue), and Halswell Butchery & Delicatessen (for those delicious sausages). Thanks!

https://givealittle.co.nz/fundraiser/ride-everest

Don't just wear an ethical hoodie. Wear a   hoodie. When you pull on your Joyya hoodie, you're not simply supporting fai...
08/11/2025

Don't just wear an ethical hoodie. Wear a hoodie. When you pull on your Joyya hoodie, you're not simply supporting fair wages and an ethical supply chain. You're part of creating real change and opportunity for communities impacted by extreme poverty and modern-slavery.

Joyya hoodies are crafted from 100% organic cotton, made fair and square in Kolkata by people who now have secure jobs, healthcare access, legal support, and education opportunities for their children. This isn't just ethical. It's transformative.

Soft, durable, and made for everyday comfort, these hoodies are perfect for your team, your brand, AND for the communities that made them.

Bulk order now: hi@joyya.com
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Made to Order Hoodies: https://joyya.com/en-nz/collections/made-to-order-apparel/products/unisex-zipped-hoodie
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In the narrow lanes of Ram Bagan, known to many as 172, bamboo has been shaped by skilled hands for generations. Familie...
23/10/2025

In the narrow lanes of Ram Bagan, known to many as 172, bamboo has been shaped by skilled hands for generations. Families craft baskets, furniture, and intricate designs, turning a simple resource into something beautiful and lasting. Their work is art, history, and resilience all woven together.

But this craft is seasonal. During festivals and political campaigns, the streets come alive with towering bamboo structures, replicas of figures, houses, and elaborate displays that line the roads in celebration. These are moments of pride, where artistry and tradition take center stage. But when the celebrations end, so does the work. Many artisans are left without a steady income for months on end.

And now, there’s an even bigger threat, cheap, mass-produced goods flooding the market. Factories churn out plastic imitations at a fraction of the price, undercutting the artisans who have built their lives around this craft. The result? Families struggling to make ends meet. Generations of skill fading away. A culture of craftsmanship disappearing.

This is why investing in ethical businesses matters. When we choose mass production over people, we don’t just lose quality, we lose communities, traditions, and opportunities. But when we choose to support artisans, fair wages, and sustainable businesses, we help keep these crafts, and the people behind them, alive.
At Joyya, we stand with communities like Ram Bagan, creating dignified work where it’s needed most. Your choices matter. Let’s spark good together.

Your brand stands for something, make sure your merch does too. Our fair trade Crossbody Messenger Bags are sturdy, dura...
21/10/2025

Your brand stands for something, make sure your merch does too. Our fair trade Crossbody Messenger Bags are sturdy, durable, ethically made, and support dignified jobs in communities facing extreme poverty and modern slavery.

With an adjustable strap for comfort, three spacious pockets, and the option to customize with your logo on the front flap, this bag is built for brands that care. Available in three versatile sizes, perfect for everyday essentials, tablets, or laptops.
And while your bulk order won’t come with Mahendra Da, our incredible production manager who’s proudly modeling this bag, it will come with the promise that you’re sparking good with every purchase.

Order in bulk today, send your inquiries to hi@joyya.com.

The afternoon heat was relentless as we walked through the community. In the shade of a narrow alley, a group of boys cr...
18/10/2025

The afternoon heat was relentless as we walked through the community. In the shade of a narrow alley, a group of boys crouched on the ground, completely caught up in a game of marbles. Their laughter cut through the thick air, momentarily making the world around them disappear.

It’s school break, just a short pause before classes resume. But for many of these kids, life doesn’t pause. They help at home, run errands, sometimes even work to support their families. Their homes are small, packed tight, and in the summer, unbearably hot. School is important, but survival often comes first.

And yet, here they were, fully in the moment, flicking marbles across the dusty ground with the kind of focus and joy that only kids can have. Marbles have been played here for generations, a game passed down, a way to connect, to play, to just be a kid for a little while.

At Joyya, we believe every child deserves more than just moments of escape. They deserve real opportunities, to learn, to grow, to dream beyond what’s right in front of them. That’s why we do what we do. Every bag, every shirt we make isn’t just about fair wages or ethical production, it’s about creating jobs that keep families strong and give kids a chance at something more.

If your brand is looking for custom merch with real impact, let’s talk. Every order helps spark good. hi@joyya.com

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