23/09/2025
Important Update: Revised MRP on Ayurvedic & Nutraceutical Products
Dear Valued Customer,
We would like to inform you about important changes regarding the pricing of our Ayurvedic and
nutraceutical products, following the recent GST rate reduction announced in September 2025.
Key Updates:
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GST Rate Reduction: The government has lowered the GST on most Ayurvedic medicines and
nutraceuticals to 5%, effective September 22, 2025.
Mandatory MRP Revision: All manufacturers are required to update the Maximum Retail Price
(MRP) of their products to reflect the reduced GST. This includes both new and existing stock.
Government Oversight: Authorities, including the National Pharmaceutical Pricing Authority (NPPA)
and the Department of Consumer Affairs (DoCA), will ensure that the full benefit of the tax reduction
is passed to consumers.
Transitional Stock Handling: Existing stock with old MRP will be re-labeled or re-stickered to reflect
the new pricing, following regulatory guidelines.
Impact on Pricing:
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Lower Consumer Prices: The reduced GST directly lowers the cost of products, allowing you to
purchase at more competitive rates.
Enhanced Market Competitiveness: Companies efficiently managing compliance and logistics may
offer even better pricing.
Compliance Assurance: While some companies may adjust pricing to maintain margins, regulatory
monitoring ensures consumer benefits are protected.
Other Regulatory Considerations:
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Legal Metrology (Packaged Commodities) Rules, 2011: Governs MRP labeling, net quantity, and
manufacturing details.
Drugs & Cosmetics Act, 1940: Ensures quality standards and labeling for Ayurvedic medicines.
FSSAI Guidelines: Applies to nutraceuticals categorized as foods, covering nutritional information,
allergen declarations, and product claims.
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How the New MRP is Calculated:
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Determine Base Price: Old MRP ÷ (1 + old GST rate)
Calculate New GST Amount: Base Price × 5%
New MRP: Base Price + New GST Amount (rounded to nearest rupee)
Example:- Old MRP ₹1000 (GST 18%) → Base Price: ₹847.46 → New GST: ₹42.37 → New MRP: ₹890- Old MRP ₹500 (GST 12%) → Base Price: ₹446.43 → New GST: ₹22.32 → New MRP: ₹469
We are committed to ensuring a smooth transition and passing the full benefit of the GST reduction directly
to you.
Please look out for updated MRPs on our products starting September 22, 2025.
Thank you for your continued trust and support.
Warm regards,
Jaksh Pharma Customer Support Team
096538 56177 #9653856177