ALERT

ALERT Compassion without awareness is merely an Intention; Compassion with awareness leads to Action

25/02/2026

Driving a city towards zero accidents.

From school children to citizens, UYIR has ignited a road safety movement transforming Coimbatore into a model city.

UYIR Honoured as an ALERT Being – Organisation ICON. Because discipline on roads saves lives.



25/02/2026

A warrior who turned pain into purpose.

From rescuing nearly 29,000 survivors to preventing thousands of children from trafficking, she built Prajwala into Asia’s largest anti-trafficking force.

Padma Shri Sunitha Krishnan Honoured as an ALERT Being – ICON. Because courage can dismantle entire systems of evil.

25/02/2026

A beacon of dignity, even in death.

From 24/7 ambulance services to mental health care, women warriors, and dignified funerals for the unclaimed, they serve humanity without conditions.

Jeeva Shanthy Trust honoured as a Good Samaritan and an ALERT Being – Organization. Because compassion doesn’t stop at life, it continues beyond.



25/02/2026

An organization turning compassion into lifelines.

From platelet donations to cancer care, bone marrow transplants, rare blood group logistics, and shelter for families, they connect hearts to save lives.

Platelet Club honoured as a Good Samaritan and an ALERT Being – Organization.
Because empathy is the strongest medicine.



25/02/2026

A fisherman who turned hope into a lifelong mission.

At the dangerous Vashi creek, Rajaram jumped into high tide waters to save a pregnant woman and her unborn child, one of the 50+ lives he has rescued so far.

Rajaram Joshi honoured as a Good Samaritan and an ALERT Being.

Because when hope is all you have, giving it saves lives.



25/02/2026

A global brand delivering empathy beyond goods.

Through road safety, community centres, health initiatives, and life-saver training for drivers, Amazon strengthens communities across India.

Amazon Seller Services honoured as a Good Samaritan and an ALERT Being – Organization.
Because being a good neighbour saves lives.



In its 9th edition, the ALERT Being Awards for Lifetime Achievement was conferred on the Nobel Peace Laureate Shri. Kail...
22/02/2026

In its 9th edition, the ALERT Being Awards for Lifetime Achievement was conferred on the Nobel Peace Laureate Shri. Kailash Satyarthi for his yeoman decades of service in saving and preserving the lives of children and women from slipping into trafficked darkness and for globalising compassion.

Mr. V M Muralidharan, Chairman-ALERT; Ms. Kala Balasundaram, Founder-ALERT and Mr. Rajesh R Trivedi, Co-Founder and Managing Trustee ALERT honoured Mr. Satyarthi at Delhi and personally thanked him for accepting the award. The award was conferred upon and accepted by Shri. Ratan Tata in the previous editions. ALERT’s mission towards making Community First Response a Civic Responsibility in India is further propelled with the endorsement by the Nobel Laureate, to save millions of lives lost to emergencies due to lack of immediate help during the golden hour.

21/02/2026

A real-life hero who chose action over apathy.

On a cold night in Bhopal, when a man was being swept away by deep waters and the crowd stood frozen, Prateek jumped in without a second thought battling freezing currents to pull a stranger back to life.

Prateek Batham honoured as a Good Samaritan and an ALERT Being.
Because sometimes, being human means becoming the bridge between life and death.



21/02/2026

Saving newborn lives, one drop at a time.

Through the “Nectar of Life” initiative, they enabled breast milk donation to save 7,500+ infants during COVID, free of cost.

Rotary Club of Coimbatore Cotton City honoured as a Good Samaritan and an ALERT Being – Organization.

Because life’s purest gift should reach every child.

21/02/2026

An engineer who designed hope into everyday life. Moved by rising suicides, he created a simple yet powerful lifesaving fan rod, now protecting lives across hostels, hospitals, IITs, and IIMs.

Er. Sharad Ashani honoured as a Good Samaritan and an ALERT Being. Because innovation with compassion saves lives silently.



20/02/2026

Angels draped in sarees, saving lives in India’s remotest villages.

Trained as first responders, these women stood between life and death by performing CPR, saving infants, stopping electrocution, and fighting social barriers.

Sanju Devi, Gayatri Devi, Punam Devi and Champa Devi, Community Health Entrepreneurs, Healing Fields Foundation honoured as Real-Life Sheroes, Good Samaritans, and ALERT Beings.
Because when women rise, communities survive.

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600115

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Friday 9:30am - 6:30pm
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How you can save the World?

You begin saving the world by saving one life at a time!

ALERT (www.alert.ngo) is an NGO that works towards ensuring ‘Right to Life’ a reality by empowering a common man to act in case of an emergency.

Over 3,00,000 Indians face medical emergencies every day. Out of which 80% don’t receive first response. Doctors say 3 out of 4 victims could have been saved if proper first response had been provided. We help common man save lives by empowering them with the skill sets and conditioning required to handle medical emergencies.

You can Save a Life! And we can help you save a life!