02/02/2026
With likes of instagram reels, youtube shots, immersive video games, we created a whole ecosystem that is designed to be highly addictive. The ease of having them at the finger tips and 24 by 7 access to this engagement fakes direct triggers to the reward center of our brain with expectations of minimal resources or physical rigour. This is different from how it works in offline living wherein more investment of resources and planning are required to achieve similar levels of rewards. Organic pauses are built in. What it means is the brain follows the path of least resistance similar to how a river takes a path of least resistance leading to an addiction.
Now that we know how accident prone this design can be for young minds, it is important that in this fake ecosystem, we add more elements to this design i..e system level stumble stones or paths of resistance. These built in elements need to be designed to help impressionable minds to naturally disengage from the mode and not leave to their conscious decision making or continuous teasing (Are you sure you want to quit!) and testing of self control and regulation, an area that is biologically still a work in progress for children.
As a society we should work towards suggestions like:
* Bringing in policy level rules that direct device manufactures to put an age band on the devices similar to how we have age level brackets of motorised and non motorised driving rules or alcohol consumption for that matter. Marking a device for a particular age usage ensures the manufacturers have put in safeguards built in both for content as well as duration at device level itself.
* At network level having different data plans that help the users to choose educational versus recreational usage.
At the end of the day an internet connected device opens up the world to the children and adolescents. It is the responsibility of the manufacturers (guided through government polices) to ensure that this experience is safe and developmentally appropriate.
https://www.thehindu.com/business/Economy/economic-survey-calls-for-tackling-rising-digital-addiction-as-it-hits-academic-performance-productivity/article70564747.ece
Parents have sensed something was off long before studies confirmed it. Children spending long hours on fast paced screens are showing real changes in attention, mood, and learning. This is not about trends or preferences. It is about how the developing brain adapts to repeated stimulation.
Neuroscience shows that the brain rewires based on what it experiences most. Rapid visuals, constant novelty, and endless scrolling train the brain to expect instant reward. Over time, slower activities like reading, listening, or problem solving feel uncomfortable. The brain struggles to sustain focus without constant input.
This is what researchers mean by brainrot. It is not damage, but maladaptation. The brain becomes optimized for speed, not depth. Emotional regulation weakens because the nervous system stays overstimulated. Frustration rises when real life cannot match screen intensity.
What matters now is not panic, but correction. Brains are flexible, especially in childhood. Reducing screen exposure, prioritizing sleep, movement, reading, and face to face interaction allows the brain to recalibrate. The goal is not banning technology, but restoring balance. When the brain returns to natural rhythms, focus, emotional control, and curiosity begin to recover.