License India

License India India’s first licensing media services company formed with the objective to increase awareness and support the growth of licensing in the country.

BEARDO for Men has released a new digital film for its Godfather fragrance, featuring Danish Pandor in the lead role.The...
27/04/2026

BEARDO for Men has released a new digital film for its Godfather fragrance, featuring Danish Pandor in the lead role.

The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior. Through limited dialogue and visual storytelling, the campaign presents themes of power, influence, and resurgence.

Read more: https://www.indianretailer.com/brandlicense/archives/news/beardo-releases-godfather-fragrance-ad-danish-pandor.n5259

Cadbury Dairy Milk has launched its new campaign, ‘Khaas Seat’, centred on the experience of watching a live cricket mat...
27/04/2026

Cadbury Dairy Milk has launched its new campaign, ‘Khaas Seat’, centred on the experience of watching a live cricket match in a stadium for the first time.

The initiative highlights fan memories connected with attending matches and positions the first live match experience as a memorable milestone. As part of the campaign, the brand is partnering with cricket personalities and digital creators to share their own stories.

Read more: https://www.indianretailer.com/brandlicense/archives/news/cadbury-dairy-milk-launches-khaas-seat-cricket-campaign.n5262

India retail sportswear brand SKECHERS has signed Suryakumar Yadav as part of its cricket athlete roster, reinforcing th...
22/04/2026

India retail sportswear brand SKECHERS has signed Suryakumar Yadav as part of its cricket athlete roster, reinforcing the brand’s continued focus on the sport.

The India T20 captain will wear Skechers cricket footwear and will also feature in marketing campaigns for the company’s performance product range. The move comes as Skechers expands its presence in India’s growing sports footwear market through athlete partnerships and cricket-led brand visibility.

Read more: https://www.indianretailer.com/brandlicense/archives/news/skechers-signs-suryakumar-yadav-strengthen-cricket-portfolio-india.n5242

A new collaboration between Hello Kitty and Anti Social Social Club has officially launched, bringing together two globa...
22/04/2026

A new collaboration between Hello Kitty and Anti Social Social Club has officially launched, bringing together two globally recognised names from pop culture and streetwear.

The limited-edition capsule marks the return of the partnership between the two brands and combines Hello Kitty’s familiar visual identity with Anti Social Social Club’s darker streetwear style.

Read more: https://www.indianretailer.com/brandlicense/archives/news/hello-kitty-x-assc-release-limited-edition-clothing-collection.n5235

On the occasion of International Women’s Day, Zydus Healthcare Ltd organised a series of Mega FibroScan Camps exclusivel...
20/04/2026

On the occasion of International Women’s Day, Zydus Healthcare Ltd organised a series of Mega FibroScan Camps exclusively for women, aiming to raise awareness about an often overlooked health issue, liver health.

The camps were conducted across selected Zydus Healthcare centres in metro cities including Kolkata, Mumbai, Jaipur, and Bangalore, reaching hundreds of female patients.

Read more: https://www.indianretailer.com/brandlicense/archives/news/zydus-healthcare-ltd-marks-international-womens-day-health-camps.n5234

Sun Pharmaceutical Industries has rolled out a new brand film as part of its ongoing association with Royal Challengers ...
19/04/2026

Sun Pharmaceutical Industries has rolled out a new brand film as part of its ongoing association with Royal Challengers Bengaluru (RCB), extending its presence as the team’s principal sponsor and health partner.

The campaign builds on the partnership by drawing parallels between the worlds of healthcare and professional sports, positioning both as high-performance environments that demand consistency and accountability.

Read more: https://www.indianretailer.com/brandlicense/archives/news/sun-pharma-releases-new-campaign-film-part-rcb-partnership.n5231

Sun Pharmaceutical Industries Limited | Royal Challengers Bengaluru

Amazon Prime Video has collaborated with artist Harun Robert, popularly known as Rob, for a promotional campaign for its...
19/04/2026

Amazon Prime Video has collaborated with artist Harun Robert, popularly known as Rob, for a promotional campaign for its upcoming series Matka King, which stars Vijay Verma in the lead role.

Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.

Read more: https://www.indianretailer.com/brandlicense/archives/news/amazon-prime-video-partners-harun-robert-matka-king-campaign.n5230

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