15/10/2015
MALJI’S FITNESS
Practical Tips For Getting Loads Of People Into
Your Exercise Classes
1) Bit of background about me
•Presenter for 10 years.
•As well as presenting, I had regular weekly classes .
2) So how did I do it?
•Although there were some challenging moments in building my
businesses, I realised that there were 3 main areas that allowed me to
get loads of people into my classes using PPE:
P= Being a good Professional
P= Promoting myself
E= Becoming the Local Expert.
3) Being a Good Professional
•There are many aspects to being a good professional, but I will tackle
the main elements here, which I feel are;
1.Deciding who you are and your target market.
2.Being good at what you do
3.Creating your “elevator pitch”that allows you to confidently talk about
your services in a clear professional manner.
4) Deciding who you are and your target market
•Although we as instructors tend to get asked to teach classes in gyms and clubs that are supposed to cater for all levels and shapes and sizes, we can still have our “niche”that we specialise in.
•For example although I taught a wide variety of classes, I became known for my dance style sessions; whether they were aerobics or step.
•The key thing here is that although some people did not like my style, thankfully many more did, and came to me because of that. This then helped me market myself easily and people knew what they were going to get. Also as I initially wanted to make dance style classes moreaccessible to people that felt intimidated, and based my teaching for that purpose, it was easy for clubs and myself to target those markets
4) To find out who you are, answer the following questions
•Which is your favourite type of person to train?
•What is your exercise experience? Dance, athletic, triathlons •What are your teaching strengths; you explain stuff well, you have fun, you’re enthusiastic etc.
•What “problems”would you love to solve; weightloss, fitness, self empowerment etc.
5) Quick Task –complete the grid to identify possible target
Markets
Possible Target market Their potential problems Your key benefits
Women 25-45 who want to improve their fitness in a fun way Intimidated to take part in traditional classes, want something different Making classes fun, Add a bit of dancyfun moves to classes to take their minds off exercising
Men over 50 who are overweight Scared of heart attack, want no frills exercise Bootcamps–no choreography just functional effective exercises
6) Creating your Elevator Pitch
•Once you have worked out what your teaching strengths are and who your ideal market is you can now create your elevator pitch.
•This is you telling someone what you do in the time it takes to ride an elevator.
•The good thing about this is that it helps you to describe what you do with confidence and ease, AND it helps other people spread the word about you.
7)Your Elevator Pitch (cont..) So….what do (or will) you do and for whom?
• I help group exercise instructors with choreography ideas, business strategies and tools to help them succeed.
•For my classes: I help people inimitatedto exercise with losing weight with fun dance inspired exercise.
•For my CerocClasses: I help non dancers learn modern Jive moves in a fun relaxed atmosphere.
•Doing this exercise helps you focus on what your passion is but also your future training and education
I hope you enjoyed this report, and activities. But if you have any more questions, or comments then please contact me using either.
Vijay Malji
8149377100
