28/10/2025
Consumers Opting for Preventive Healthcare to Fuel Up New Opportunities for Market Growth.
The rise in healthcare costs is leading more consumers to use food supplements as a proactive measure to reduce long term medical expenses. The shift toward preventive healthcare has increased the demand for ingredients that support general health and wellness rather than just treating specific conditions. This could include vitamins, minerals and others. Thus, there is a huge potential area of growth for nutraceutical manufacturers to address emerging areas of preventive healthcare, such as gut health, cognitive function and stress management.