01/04/2026
Ever wondered why "just five more minutes" turns into two hours of scrolling? In this video, Dr. Abhinaya Varidi Reddy, Consultant Neurologist at KIMS Hospitals, Nellore, explains the science behind your digital habits. It’s not just a lack of willpower—it’s neurobiology.
The Role of Dopamine:
Dopamine is the brain's "reward chemical." Every time you swipe and see a new, interesting, or funny video, your brain gets a tiny hit of dopamine.
Why You Can't Stop:
Variable Rewards: Because you never know what the next video will be, your brain stays in a state of high anticipation.
The Infinite Loop: Your brain craves that next dopamine hit, creating a "craving-response" cycle that makes it incredibly hard to put the phone down.
Instant Gratification: Shorts and Reels provide high-speed rewards with zero effort, outcompeting other productive tasks.
Understanding how dopamine works is the first step toward regaining control over your screen time.
👨⚕️ Expert Insight by:
Dr. Abhinaya Varidi Reddy
Consultant Neurologist
📍 Location: KIMS Hospitals, Nellore
📞 Contact us: +91 88973 14141