28/02/2026
This was not just a day.
It was a nationwide commitment.
Across India, 20 States, 2500 tehsils and lakhs of people reached through the Har Ghar-Har Din, ABIS Chicken Protein.
Through large scale awareness and on ground engagement, ABIS Protein Day became a movement to make quality protein accessible to every Indian family.
With this initiative, IB Group reaffirmed its mission to build a healthier, protein empowered India. Because when nutrition reaches every home, the nation rises stronger.