05/02/2026
Strengthening Breastfeeding Support Across Europe: Prevention Starts at the Beginning of Life
JA PreventNCD is pleased to share important progress from the team working on Healthy Living Environment (WP6), which focuses on implementing and evaluating integrated interventions that address the key determinants of cancer and other non-communicable diseases (NCDs) across different settings and throughout the life course.
Breastfeeding is a powerful and proven prevention strategy. It reduces the risk of breast and ovarian cancer and type II diabetes in women, while supporting healthy growth and development in children. Importantly, it also helps reduce social inequalities.
One approach making a real difference is the Baby-Friendly Community Health Service (BFCHS). Originally developed in Norway as an extension of the WHO/UNICEF Baby-Friendly framework into primary and community health care, BFCHS was recognised in 2022 as an EU Best Practice for NCD prevention. It demonstrated clear effectiveness in increasing the duration of exclusive breastfeeding.
Through JA PreventNCD, this Best Practice is now being transferred and adapted across multiple European countries. From the Arctic regions of Norway to Castelló in Spain, communities are adapting a shared model to diverse social, geographic, and health system contexts.
🔗 Learn more about BFCHS within JA PreventNCD:
https://www.preventncd.eu/newsroom/news-updates/baby-friendly-community-health-services-expanding-all-over-europe/
Discover how the BFCHS best practice is scaling from Norway to Lithuania, Ukraine, Greece, Slovenia, Italy and Spain, improving community-based breastfeeding support and reducing inequalities.