23/07/2025
Good packaging does more than protect a product. It promises a transformation.
This wellness brand understood something crucial: when you're asking people to invest in their daily rituals, every touchpoint needs to whisper quality. From the moment their fingers touch the paper to the satisfying click of the jar closing.
I love to work with brands who see packaging as an important chapter of their customer's journey, not the last checkbox on a launch list. Founders who understand that premium isn't about gold foil and fancy fonts. It's about intention meeting ex*****on at every single detail.
My favourite clients?
The obsessive ones. The ones who lose sleep over paper weight. Who test 17 shades of black. Who know their customer's morning routine better than their own. The ones building brands that matter, not just products that sell.
Because when you care that much, it shows.
And your customers?
They feel it before they even open the box.
[brand identity, branding inspiration, small business owner, design agency, brand design strategy, design portfolio, branding colours, brand colours, brand design process, packaging design]
