20/02/2026
🇮🇹 A new WSO event is coming to Italy
A journey of inspiration on the Mediterranean coast 🌊✨
Another remarkable World Spa Organization event is about to take place in Italy - this time in the beautiful city of Riccione, where the elegance of the Mediterranean meets the evolving world of Spa & Wellness.
From 18 to 20 April 2026, we will gather at the Ambasciatori Luxury Resort & Spa for an exclusive experience dedicated to innovation, professional growth and the future of our industry. Riccione, with its vibrant atmosphere and seaside charm, offers the perfect setting for three days of inspiration, learning and meaningful connection. 🌴✨
During this exclusive experience, we will explore the evolving landscape of Spa & Wellness through a blend of vision, method and practical mastery.
- Throughout the event we will focus on:
- New organizational models for Spa and Wellness operations
- Experience-driven service design, where every detail supports guest satisfaction and loyalty
- Communication and team management strategies that strengthen culture and performance
-Innovative approaches to rituals, customer journeys and sensory experience design
- Market insights that help professionals anticipate trends and build a distinctive identity
- Interactive project work, allowing participants to co-create solutions and experiment with new perspectives
This Masterclass is not a theoretical event. It is an immersive and highly practical experience where industry leaders, experts and ambitious professionals come together to learn, rethink their approach and elevate their standards. 🌍✨
Participation is by invitation only, and WSO Members can join under special reserved conditions - another way we continue to support our global community and create opportunities for growth, collaboration and excellence.
If you have not yet received your personal invitation, you can request it here:
👉 https://lifexcellence.it/en/spa-beauty-masterclass/ -us
