Founded in 1946, Estetica is the only globally international professional hair publication. Soon after its foundation, Estetica quickly established itself as the most informative publication at the forefront of the Italian hairdressing industry. Today, Estetica is published in 26 editions and distributed in 60 countries with a global circulation of over 290,000. Estetica, the international market leader in specialised publishing, offers new product information, exhibition news, photo collections, step-by-steps, as well as the very latest in hair trends. Its launch onto the digital platform though its websites, on-line newsletters, iPad application and by trending on Facebook and Twitter has also made Estetica accessible to a whole new audience.