13/04/2026
In 1969, Gaetano Pesce introduced a new idea of design: the UP5 armchair, vacuum-packed in a flat box and shaped only once opened.
Inspired by this iconic creation, and guided by the vision of co-owner Alessandro De Vecchi, we developed our new display: a tribute to our roots and a bold step toward the future.
Why this choice?
• 80% less shipping volume
• Fewer shipments, lower CO2 emissions
• Smart design that expands to showcase our frames
More than a display, it’s a sustainable vision: less space, more value.
