Mad in Italy

Mad in Italy We are the eyewear company inspired by the hint of madness that characterizes Italians. Sorry we are Italians. We are Mad in Italy.

We are based in Northeastern Italy, in the heart of the eyeglass district. We treasure the technical knowledge of the area to create a colorful, light, and one-of-a-kind product of design. We are the eyewear company inspired by the hint of madness that characterizes italians.

Our latest feature on Eyebook Magazine.A look at our identity, our MAD spirit, and the designs we are about to release. ...
27/11/2025

Our latest feature on Eyebook Magazine.

A look at our identity, our MAD spirit, and the designs we are about to release.

Stay tuned!

A classic shape designed for your everyday style, combining deep, dark tones with bold pops of color. Lightweight and co...
20/11/2025

A classic shape designed for your everyday style, combining deep, dark tones with bold pops of color.

Lightweight and comfortable, it's crafted for those who want effortless wearability without compromising on style.

Discover Grana Model at madinitaly.com

We’re thrilled to join this international tradeshow!Discover our MAD spirit — four days to connect, explore, and be insp...
14/11/2025

We’re thrilled to join this international tradeshow!

Discover our MAD spirit — four days to connect, explore, and be inspired by our acetate and titanium collection.

Nov 19-22
Italia Pavillion 7D11

𝐌𝐀𝐃 𝐎𝐍 𝐓𝐇𝐄 𝐑𝐎𝐀𝐃 – 𝐅𝐫𝐨𝐦 𝐁𝐞𝐥𝐥𝐮𝐧𝐨 𝐭𝐨𝐏𝐚𝐫𝐢𝐬 (𝐰𝐢𝐭𝐡 𝐚 𝐅𝐢𝐚𝐭 𝟓𝟎𝟎 𝐢𝐧 𝐭𝐨𝐰!)𝐏𝐚𝐫𝐭 𝟑Tiring? Yes. But above all… unforgettable!Between ...
30/10/2025

𝐌𝐀𝐃 𝐎𝐍 𝐓𝐇𝐄 𝐑𝐎𝐀𝐃 – 𝐅𝐫𝐨𝐦 𝐁𝐞𝐥𝐥𝐮𝐧𝐨 𝐭𝐨
𝐏𝐚𝐫𝐢𝐬 (𝐰𝐢𝐭𝐡 𝐚 𝐅𝐢𝐚𝐭 𝟓𝟎𝟎 𝐢𝐧 𝐭𝐨𝐰!)

𝐏𝐚𝐫𝐭 𝟑

Tiring? Yes. But above all… unforgettable!

Between suitcases, laughter, miles, and meetings, Mad in Italy brought across France not just its frames, but its authentic, slightly crazy spirit – the one that defines every one of our adventures.

Because in the end, for us, every journey is a story worth telling.
And this one... was truly one of the best.

𝐌𝐀𝐃 𝐎𝐍 𝐓𝐇𝐄 𝐑𝐎𝐀𝐃 – 𝐅𝐫𝐨𝐦 𝐁𝐞𝐥𝐥𝐮𝐧𝐨 𝐭𝐨 𝐏𝐚𝐫𝐢𝐬 (𝐰𝐢𝐭𝐡 𝐚 𝐅𝐢𝐚𝐭 𝟓𝟎𝟎 𝐢𝐧 𝐭𝐨𝐰!)𝐏𝐚𝐫𝐭 𝟐𝐏𝐚𝐫𝐢𝐬, 𝐡𝐞𝐫𝐞 𝐰𝐞 𝐜𝐨𝐦𝐞!After days on the road, endle...
29/10/2025

𝐌𝐀𝐃 𝐎𝐍 𝐓𝐇𝐄 𝐑𝐎𝐀𝐃 – 𝐅𝐫𝐨𝐦 𝐁𝐞𝐥𝐥𝐮𝐧𝐨 𝐭𝐨 𝐏𝐚𝐫𝐢𝐬 (𝐰𝐢𝐭𝐡 𝐚 𝐅𝐢𝐚𝐭 𝟓𝟎𝟎 𝐢𝐧 𝐭𝐨𝐰!)

𝐏𝐚𝐫𝐭 𝟐

𝐏𝐚𝐫𝐢𝐬, 𝐡𝐞𝐫𝐞 𝐰𝐞 𝐜𝐨𝐦𝐞!

After days on the road, endless playlists, and way too much coffee, the arrival in the City of Light was nothing short of epic:
our little Fiat 500 did a few laps around the Arc de Triomphe, took a victory spin under the Eiffel Tower, and finally made its grand entrance at the SILMO fair – ready to shine once again.

𝐌𝐀𝐃 𝐎𝐍 𝐓𝐇𝐄 𝐑𝐎𝐀𝐃 – 𝐅𝐫𝐨𝐦 𝐁𝐞𝐥𝐥𝐮𝐧𝐨 𝐭𝐨 𝐏𝐚𝐫𝐢𝐬 (𝐰𝐢𝐭𝐡 𝐚 𝐅𝐢𝐚𝐭 𝟓𝟎𝟎 𝐢𝐧 𝐭𝐨𝐰!)𝐏𝐚𝐫𝐭 𝟏This time our journey to the SILMO tradeshow in P...
28/10/2025

𝐌𝐀𝐃 𝐎𝐍 𝐓𝐇𝐄 𝐑𝐎𝐀𝐃 – 𝐅𝐫𝐨𝐦 𝐁𝐞𝐥𝐥𝐮𝐧𝐨 𝐭𝐨 𝐏𝐚𝐫𝐢𝐬 (𝐰𝐢𝐭𝐡 𝐚 𝐅𝐢𝐚𝐭 𝟓𝟎𝟎 𝐢𝐧 𝐭𝐨𝐰!)

𝐏𝐚𝐫𝐭 𝟏

This time our journey to the SILMO tradeshow in Paris was anything but ordinary. We turned a simple business trip into a true 4,000-kilometer road adventure!

Yes, you read that right: four thousand kilometers, one car, one trailer, and our beloved vintage Fiat 500, the unmistakable symbol of the brand at every fair, both in Italy and abroad.

𝐅𝐫𝐨𝐦 𝐭𝐡𝐞 𝐑𝐢𝐯𝐢𝐞𝐫𝐚 𝐭𝐨 𝐭𝐡𝐞 𝐇𝐞𝐚𝐫𝐭 𝐨𝐟 𝐅𝐫𝐚𝐧𝐜𝐞

The adventure kicked off with sunshine, sea breeze, and sunglasses shining bright: the French Riviera, Monte Carlo, Saint-Tropez, and Nice.
Between sunsets and espressos by the sea, there were plenty of photo shoots, meet-ups with local opticians, and lots of laughter – even when the GPS decided to invent its own “scenic routes.”

Then came the journey inland through Burgundy’s rolling hills, vineyards, and postcard-perfect villages, where Mad in Italy shared its story the best way we know how: through travel and real human connections.

The new Mad in Italy acetate frames are born from the perfect balance between design research and craftsmanship.The cont...
23/10/2025

The new Mad in Italy acetate frames are born from the perfect balance between design research and craftsmanship.

The contrasting colors accentuate the smooth curves, while the dual-level milling on the temples adds subtle light play and dimension.

Discover the Mozza model on madinitaly.com/products/mozza

At Mad in Italy, color, technology, and materials seamlessly blend together, giving life to frames with a distinctive ch...
15/10/2025

At Mad in Italy, color, technology, and materials seamlessly blend together, giving life to frames with a distinctive character.

Never extravagant, yet unmistakably original.

Discover our collections on madinitaly.com

We’re thrilled to join this international event!Come visit us for an exclusive preview of our new collection. Booth G210...
19/09/2025

We’re thrilled to join this international event!

Come visit us for an exclusive preview of our new collection.

Booth G210
Hall 7

Don’t miss it – we can’t wait to see you there!

The Pietro model is designed to spotlight a single, striking colour.Then the milling process adds texture, light effects...
12/09/2025

The Pietro model is designed to spotlight a single, striking colour.

Then the milling process adds texture, light effects, and visual depth.

A unisex frame that's anything but ordinary.

Ci siamo quasi! Dal 13 al 15 settembre vi aspettiamo a Riccione per DaTE: l’occasione perfetta per incontrarci e mostrar...
05/09/2025

Ci siamo quasi!

Dal 13 al 15 settembre vi aspettiamo a Riccione per DaTE: l’occasione perfetta per incontrarci e mostrarvi in anteprima la nostra nuova collezione.

Il nostro stand è il numero 48!

Non mancare!

Asia is anything but ordinary.You have to see it up close to appreciate the details behind this frame.The colourful line...
21/08/2025

Asia is anything but ordinary.

You have to see it up close to appreciate the details behind this frame.

The colourful lines are acetate layers, seamlessly inlaid with surgical precision.

Explore more models crafted with this technique at madinitaly.com

Indirizzo

Quero

Orario di apertura

Lunedì 08:30 - 12:30
13:30 - 17:00
Martedì 08:30 - 12:30
13:30 - 17:00
Mercoledì 08:30 - 12:30
13:30 - 17:00
Giovedì 08:30 - 12:30
13:30 - 17:00
Venerdì 08:30 - 12:30
13:30 - 17:00

Telefono

+3904391904680

Sito Web

Notifiche

Lasciando la tua email puoi essere il primo a sapere quando Mad in Italy pubblica notizie e promozioni. Il tuo indirizzo email non verrà utilizzato per nessun altro scopo e potrai annullare l'iscrizione in qualsiasi momento.

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