28/10/2025
𝐌𝐀𝐃 𝐎𝐍 𝐓𝐇𝐄 𝐑𝐎𝐀𝐃 – 𝐅𝐫𝐨𝐦 𝐁𝐞𝐥𝐥𝐮𝐧𝐨 𝐭𝐨 𝐏𝐚𝐫𝐢𝐬 (𝐰𝐢𝐭𝐡 𝐚 𝐅𝐢𝐚𝐭 𝟓𝟎𝟎 𝐢𝐧 𝐭𝐨𝐰!)
𝐏𝐚𝐫𝐭 𝟏
This time our journey to the SILMO tradeshow in Paris was anything but ordinary. We turned a simple business trip into a true 4,000-kilometer road adventure!
Yes, you read that right: four thousand kilometers, one car, one trailer, and our beloved vintage Fiat 500, the unmistakable symbol of the brand at every fair, both in Italy and abroad.
𝐅𝐫𝐨𝐦 𝐭𝐡𝐞 𝐑𝐢𝐯𝐢𝐞𝐫𝐚 𝐭𝐨 𝐭𝐡𝐞 𝐇𝐞𝐚𝐫𝐭 𝐨𝐟 𝐅𝐫𝐚𝐧𝐜𝐞
The adventure kicked off with sunshine, sea breeze, and sunglasses shining bright: the French Riviera, Monte Carlo, Saint-Tropez, and Nice.
Between sunsets and espressos by the sea, there were plenty of photo shoots, meet-ups with local opticians, and lots of laughter – even when the GPS decided to invent its own “scenic routes.”
Then came the journey inland through Burgundy’s rolling hills, vineyards, and postcard-perfect villages, where Mad in Italy shared its story the best way we know how: through travel and real human connections.
