16/03/2026
澳門直播協會率團赴大馬拓東南亞電商市場，寶體安彰顯大健康品牌出海實力
近日，澳門直播協會組織本澳多間企業赴馬來西亞開展跨境電商交流活動，包括舉辦 B2B選品會及企業路演等，期望爲兩地企業搭建高效對接平臺，推動澳門特色產品與東南亞市場深度融合。作爲參團核心企業之一，寶體安爲本次跨境交流活動注入核心動力，推動澳門大健康產業在東南亞市場的影響力進一步提升。
代表團先到當地電商企業考察，並與當地業界交流，深入瞭解東南亞電商生態與市場趨勢；在 B2B選品會上，兩地業界達成 3項合作，之後的企業路演環節中，9間本澳企業先後向當地業界展示產品等。
活動獲澳門經濟及科技發展局支持，在選品會上，經濟及科技發展局對外貿易及經濟合作廳廳長林凱健等人分別致辭，表達對兩地產業合作的期待。而澳門直播協會、馬來西亞跨境電子商務協會與多間公司合作簽約，爲後續產業落地奠定基礎。隨後參會企業更與馬來西亞採購方、合作方開展一對一商務對接，推動供需精準匹配。
此次寶體安的深度參與，不僅彰顯了品牌自身的綜合實力，更爲澳門與東南亞跨境電商合作、特色產品出海作出了積極貢獻。未來，寶體安將持續借助澳門直播協會等行業資源，深化與東南亞及海外市場合作，以高品質大健康產品擦亮 “澳門製造” 名片，助力澳門大健康產業與跨境電商融合發展。
#跨境電商 #澳門直播協會 #馬來西亞 #寶體安
Macau Live Streaming Association Leads Delegation to Malaysia to Expand Southeast Asian E-commerce Market, Bowtee Showcases Strength of Health Brand Going Global
Recently, the Macau Live Streaming Association organized a delegation of multiple local enterprises to Malaysia to carry out cross-border e-commerce exchange activities, including hosting a B2B product selection fair and corporate roadshows, aiming to build an efficient platform for connecting businesses from both regions and to promote the integration of Macau's specialty products with the Southeast Asian market. As one of the core enterprises in the delegation, Bowtee injected key momentum into this cross-border exchange activity, further enhancing the influence of Macau's health industry in the Southeast Asian market.
The delegation first visited local e-commerce enterprises and exchanged ideas with the local industry to gain an in-depth understanding of the Southeast Asian e-commerce ecosystem and market trends. At the B2B product selection fair, the industries from both regions reached three cooperation agreements, and during the subsequent corporate roadshow, nine Macau enterprises showcased their products to the local industry.
The event was supported by the Macau Economic and Technological Development Bureau. At the product selection fair, Lin Kaijian, Director of the Department of Foreign Trade and Economic Cooperation of the Bureau, delivered a speech expressing expectations for industrial cooperation between the two regions. The Macau Live Streaming Association, the Malaysian Cross-Border E-Commerce Association, and multiple companies signed cooperation agreements, laying the foundation for subsequent industry development. Following this, participating enterprises engaged in one-on-one business matchmaking with Malaysian buyers and partners to promote precise supply and demand alignment.
Bowtee’s deep participation not only demonstrates the brand’s overall strength but also makes a positive contribution to cross-border e-commerce cooperation between Macau and Southeast Asia, as well as the global expansion of specialty products. In the future, Bowtee will continue to leverage industry resources such as the Macau Live Streaming Association, deepen cooperation with Southeast Asian and overseas markets, and use high-quality health products to enhance the "Made in Macau" brand, supporting the integration and development of Macau's health industry with cross-border e-commerce.
