What are the opening hours?

Monday 09:00 - 18:30 Tuesday 09:00 - 17:00 Wednesday 09:00 - 18:30 Thursday 08:30 - 18:30 Sunday 09:00 - 18:30

Malaysiarice

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Malaysia
Alor Setar
Malaysiarice

Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business.

JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. The business covers an extensive scale of activities ranging from processing, packaging to producing more than 20 different varieties of rice product under the flagship brand JATI. Compelling products that have been associated with the JATI brand come in the form of various renowned household names like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi and Fres-Harves. ecoBrown's is the Company's latest series of health rice and has earned a place among health conscious consumers. Realizing the need to strengthen its marketing strategies, our Company has realigned its position through joint venture undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty. Located at Bukit Raya, Pendang, right in the heart of the “Rice Bowl” of Malaysia wherein lie the fertile regions of the State of Kedah Darul Aman, our Company’s headquarter operates its business entity.

05/02/2026

Sun’s out, smiles out 😄
Chom Chom snacks are here to make every outdoor moment crunchier, tastier, and more fun.

Perfect for picnics, playtime, and sharing with your squad. Once you chom, you can’t stop!

31/01/2026

Thaipusam is a time of reflection, discipline and inner strength. May this sacred day inspire peace, resilience and positive transformation in every step forward.

22/01/2026

From the field to your kitchen, naturally.

ecoBrown's Organic Basmathi Rice is made for those who value clean eating and mindful choices. ✨

Organically cultivated and naturally aromatic. Each grain cooks beautifully with a soft, fluffy texture and delicate fragrance.
Because when you start with better rice, every meal feels better.

19/01/2026

What’s in my bag?
Lip balm ✔️
Phone ✔️
Keys ✔️
And of course… CHOM CHOM 🤎
Because a little crunch is a must wherever I go, light, tasty and perfect for on-the-go snacking 🌾✨

15/01/2026

Lowkey the bihun that never misses🔥

Nuuna Bihun Goreng hits with the perfect wok aroma, the vibes, the flavour like your fav makcik stall but in a pack.

Super quick, super sedap and dangerously easy to finish in one go👀✨
If you’re hungry right now…just get it. Your future self will thank you😭🍜

12/01/2026

Snack attack mode: ON!

All your fav Brice flavours just jumped into the basket 👀💥
From spicy to savoury to sweet which one are you grabbing first?

Comment your go-to flavour below! 🍿💚✨

08/01/2026

Fuel your day the smarter way 💪 Cocoa Plus Brown Rice Chocolate Drink high in dietary fibre, packed with Vitamin B and trans fat free. Perfect for mornings, workouts or anytime you need lasting energy. Drink chocolate. Live active. ✨

05/01/2026

A perfect duo you never expect for your snack break!🤎✨

Crunchy Brice Truffle meets the rich, comforting taste of chocolate wholegrain rice drink

A match made in flavour heaven.

Try this pairing and thank us later 😌🍫✨

01/01/2026

New Year, New Vibes!!

Serba Wangi is stepping into 2026 with gratitude and with all your favourite brands tagging along (Jati, Jati Signature, Primera, EcoBrown’s, Cap kapal Layar, Carnation, Songhe, Nuuna, Brice)

Thanks for choosing us to fuel your days, your meals and your memories. Here’s to a year full of good food, good energy and good times.

Happy New Year from the Serba Wangi fam! 🌾💛

#2026 ’s

31/12/2025

✨🎉 Ring in the New Year with flavors that bring everyone together!

From Serba Wangi’s fragrant, fluffy rice on the dinner table to crunchy BRICE and ChomChom snacks for midnight munching, every bite sets the mood for celebration.

Don’t forget to toast to new beginnings with our refreshing rice beverages — smooth, wholesome, and perfect for the countdown. Here’s to good food, good vibes, and an unforgettable New Year’s Eve! 🥂🍚🎆

25/12/2025

🍜💛 Bold enough for the king of flavours?

Nuuna Durian Instant Noodle brings you a crazy and delicious fusion of creamy durian aroma with rich, savoury noodle goodness — a combo made for adventurous taste buds!

Smooth, fragrant, and surprisingly addictive, it’s the perfect snack for anyone who loves a little excitement in every slurp.✨

22/12/2025

Indulge in the elegance of EcoBrown’s Sella Cream Basmati Rice — long, luxurious grains that cook to fluffy perfection, bringing a touch of premium comfort to every meal. 🌾✨

Perfect for fragrant biryanis, lavish family feasts, or everyday dining with a refined twist. Elevate your table with the richness you deserve. 🍽️💛

Address

SERBA WANGI SDN BHD (280872-A/199301026134), Lot T2, No 111, Kompleks Perniagaan Ampang, Lebuhraya Sultanah Bahiyah
Alor Setar
05050

Opening Hours

Monday	09:00 - 18:30
Tuesday	09:00 - 17:00
Wednesday	09:00 - 18:30
Thursday	08:30 - 18:30
Sunday	09:00 - 18:30

Telephone

+6047355620

Website

http://www.malaysiarice.com/

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