07/10/2025
Designer: 𝗬𝗨𝗜𝗖𝗛𝗜 𝗧𝗢𝗬𝗔𝗠𝗔
「Re-born」
Starting Spring 2017 brand name USH by Yuichi Toyama changes to 𝗬𝗨𝗜𝗖𝗛𝗜 𝗧𝗢𝗬𝗔𝗠𝗔.
This year marks the 25th anniversary of Yuichi’s artistic journey as an eyewear designer. To acknowledge the quarter century milestone, the brand changes its name to achieve its full potential in continuing to offer unconventional, timeless products based on an extraordinary experience and the highest Japanese quality.
Yuichi Toyama is deeply influenced by the history of eyewear.
His design is an interpretation of the traditional aesthetics of structure and color, combined with modern eyewear decor.
This is the strong basis on which he develops the new collections.
Discover the art of Japanese eyewear with 𝗬𝗨𝗜𝗖𝗛𝗜 𝗧𝗢𝗬𝗔𝗠𝗔.
Each frame is a masterpiece of innovation and timeless design. We're proud to feature this exceptional collection exclusively at 𝗛𝗶𝘆𝗼𝗿𝗶 𝗯𝘆 𝗬𝗼𝘂𝗻𝗴 𝗟𝗼𝗼𝗸, right here on 𝗝𝗼𝗻𝗸𝗲𝗿 𝗦𝘁𝗿𝗲𝗲𝘁.
Stop by today for a personalized fitting and see the difference true craftsmanship makes.