30/04/2026
The probiotic industry loves big numbers. 50 billion CFU. 100 billion. Even 200.
But here's what the label doesn't tell you: most of those strains die before they reach your gut.
What actually matters:
→ Strain selection — is it clinically studied?
→ Strain survival — can it survive stomach acid?
→ Delivery — does the capsule protect it until it arrives?
A 10 billion CFU probiotic that survives beats a 100 billion CFU probiotic that doesn't.
Don't buy the number. Buy the science.