27/10/2025
🌿 A Big Shoutout to the American Botanical Council (ABC)! 💚
We just want to take a moment to celebrate the incredible work by the American Botanical Council team — a group that’s redefining how we understand, protect, and advance the world of botanicals. 🙌
Here’s why we admire them so much:
🌱 They make science approachable. For decades, ABC has honoured traditional herbal wisdom while promoting trusted, evidence-based knowledge.
🧪 They protect what matters. Through programs like the Botanical Adulterants Prevention Program (BAPP), Sustainable Herbs Initiative (SHI) and Adopt-A-Herb (AAH), they ensure herbs remain authentic, safe and high-quality.
📈 They share real insights. HerbalGram and the Herb Market Report have become must-reads for anyone passionate about herbal and nutraceutical innovation.
We’re proud to join hands in raising awareness about high-value botanicals — taking them from their traditional roots into modern, meaningful applications for better health and wellness. 🌍💪
Thank you, ABC, for inspiring us all to uphold the integrity and future of the global herb community. 🙏💚