16/02/2026
๐๐ก๐๐ญโ๐ฌ ๐๐ซ๐ข๐ฏ๐ข๐ง๐ ๐ญ๐ก๐ข๐ฌ ๐๐๐ ๐๐๐๐ฎ๐ญ๐ฒ ๐ซ๐ฎ๐ฌ๐ก?
According to the Global Wellness Institute (GWI), personal care & beauty is the largest segment of the global wellness economy, accounting for about 20% of total wellness spending worldwide in 2024, with a market value of approximately US$1.35 trillion. This very large sector is broadly defined as consumer spending on products and services for personal hygiene and appearance, encompassing the care of body, face, skin, hair, and nails.
In Malaysia, the trend is even more pronounced. Personal Care & Beauty is the biggest wellness category (US$11.83 billion), outpacing healthy eating and wellness tourism.
Whatโs driving this?
Self-care as part of well-being: Skincare, haircare and beauty routines are no longer just about looking good. Theyโre about feeling balanced inside out.
Digital & social influence: Social media, influencers and e-commerce continue to shape beauty and personal care choices.
โPremiumizationโ on the rise: Growing trend of wellness offerings becoming ever more luxurious, exclusive, personalized, and expensive.
Sustainable awareness: Eco-friendly formulations are now key decision factors.
So when CNY is just around the corner, itโs no surprise to see beauty salons, facial centres and wellness studios fully booked.
Learn more: https://globalwellnessinstitute.org/industry-research/2025-global-wellness-economy-monitor/
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