31/03/2026
VRBO built a tool that shows you your competitors rates, market demand, and occupancy forecasts, and almost no one is using it.
It's called Market Maker, and it's sitting right on your dashboard.
Here's what it shows you:
✷ Average rate of booked properties → what guests are actually paying in your market
✷ Average rate of unbooked properties → where your competitors are pricing themselves out
✷ Your rate → so you can instantly see if you're overpriced or underpriced
✷ Search demand year-over-year→ is your market heating up or cooling down?
✷ Occupancy + forecasted occupancy → what's coming next, not just what already happened
This isn't just data. It's your competitive edge.
And if you’re using tools like PriceLabs, this gets even more powerful.
You can combine MarketMaker insights with dynamic pricing to make smarter, real-time adjustments based on actual market behavior.
The truth:
The hosts who win aren’t just the ones with beautiful spaces…
They’re the ones who understand the numbers behind the bookings.
Start Using the Data Now. Stay Ahead of Your Market.