3X3 Unites

3X3 Unites Our aim is to empower the next generation, supporting their development and helping them succeed in life.

From the streets to the world’s top stages, we’re building a global legacy by empowering youth, inspiring communities, and connecting people through the transformative power of 3x3. A foundation based in Amsterdam with the mission to promote the growth of 3x3 basketball in the Netherlands, while using the sport as a powerful tool to help young people develop essential life skills. Through our programs, we engage youth and create opportunities for personal growth, teaching values like teamwork, leadership, and resilience both on and off the court.

LEADERS OF UNITES NO. 131 - Jorn Loots

Long before Jorn Loots was a coach on the court, he was a boy in the woods with ...
18/03/2026

LEADERS OF UNITES NO. 131 - Jorn Loots

Long before Jorn Loots was a coach on the court, he was a boy in the woods with a pocket knife. In the quiet of Utrecht’s forests, he carved swords and chisels—finding a sense of control and focus amidst the heavy silence of a family divided.

But sometimes, the wood isn’t enough to hold the weight of everything you’re carrying. For Jorn, the pent-up anger of his childhood finally found its release not in a workshop, but on a basketball court. The first time he picked up a ball in gym class, everything shifted. The sweat, the energy, and the “fight” of the game became his safe place. It wasn’t just a sport; it was freedom.

Even when a torn cruciate ligament threatened to take that freedom away, Jorn refused to stay on the sidelines. He pivoted. He traded his jersey for a whistle, discovering that his true strength wasn’t just in his jump shot, but in his ability to lift others up.

“The mini-saxophone symbolizes who I am as a person. I like to help other people, and it’s a tangible reminder of that.”

Today, Jorn carries a small, silver saxophone—a gift from a stranger he once helped—as a reminder of his North Star. Whether he’s organizing glow-in-the-dark tournaments with 3X3 Unites or dreaming of his future as a primary school teacher, his mission remains the same: to be the guide he once needed.

From carving wood to molding the next generation, Jorn’s story is a reminder that our past doesn’t define us—it prepares us to lead.

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The outdoor season and 3X3 Street League are coming fast, and we’re making sure our leaders are ready to own the moment....
14/03/2026

The outdoor season and 3X3 Street League are coming fast, and we’re making sure our leaders are ready to own the moment.

We’ve teamed up with to bring two essential workshops to the 3X3 Unites Academy:
• Time Management: Master your schedule and beat the clock.
• Project Management: Turn your vision into reality, organized better than ever.

Preparation is the key to leadership. So hit the link in bio and sign up for free ⤴️

Only 1 week to go!

10/03/2026

The energy at our 3x3 kick-off tournament was the perfect way to launch our new local project in Leiden!
It’s about more than just 3x3, it’s about building something lasting right there in the city.

A massive shoutout to the players who left it all on the court, our local leaders for making it happen, and every partner who stepped up to help us plant these roots in Leiden.

This is just the beginning of what we’re building together.

See you at the next one!

08/03/2026

They say 3x3 is more than just a game—it’s a movement. But today, we celebrate the heartbeat of that movement: the women.

On this International Women’s Day, we are looking at the leaders who pave the way, the employees who work tirelessly behind the scenes, and every single woman who has stepped onto the court or into our community to say, “I belong here.”

At 3X3 Unites, we don’t just talk about empowerment; we live it through every cross-over, every assist, and every leader we help develop. To our mentors, our players, and our partners: you are the proof that when we support women, the court has no limits.

You are the grit, the grace, and the future. Keep taking your shot. Keep empowering. Keep uniting.
Happy International Women’s Day! ♥️💪

P.S. Shoutout to our first generation of girls-only leader course for making this awesome video!

LEADERS OF UNITES NO. 130 - Jaier OoftWhat happens when you walk away from the only path you’ve ever known?
For 16-year-...
04/03/2026

LEADERS OF UNITES NO. 130 - Jaier Ooft
What happens when you walk away from the only path you’ve ever known?

For 16-year-old Jaier Ooft, the answer was finding his true calling. Growing up as a talented football player, he played mostly to make his older brother proud. But by age 14, the passion had faded. After watching a basketball movie with a friend, he knew he had to pivot.

His family was hesitant. “Aren’t you too old to start over?” But Jaier was relentless. He traded his cleats for a basketball, spending every day on the court. He didn’t just learn a new sport; he found his voice. Once terrified of public speaking, the 3X3 Unites Leader Course transformed him from a quiet teen into a confident community leader who now organizes local youth events.

Through it all, his strength comes from a deeply personal place. Tucked right next to his morning toothbrush sits a small crucifix belonging to his late grandmother. It’s the first thing he sees when he wakes up, and the last before bed—a daily reminder of the faith and love that keep him moving forward.

Today, Jaier has one mission: To inspire the next generation to chase their dreams even

Read Jaier’s whole story via link in bio and story.

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From the courts in Groningen to the Paper Dome in Amsterdam, our 3X3 Leaders are leveling up!Two weeks ago, over 20 Lead...
27/02/2026

From the courts in Groningen to the Paper Dome in Amsterdam, our 3X3 Leaders are leveling up!

Two weeks ago, over 20 Leaders dove headfirst into the world of Event Production.

Our Leaders learned:
- The “puzzle” of assembling a professional 3X3 court.
- Why teamwork is the only way to pitch a massive event tent.
- The professional skills needed to run a world-class tournament.

As one of our Leaders, put it: “If you don’t try it, you won’t learn it.”

Whether it’s learning the theory or getting hands-on with the gear, these young leaders are building more than events—they’re building their futures.

Next stop? Advanced training in March to master permits and team leadership. We’re getting ready for a massive summer at Street League, Pro Cups, and 3X3 Festival!

Read more about it at the link in our bio.

Ready to take your game from the street to the top?This is the Road to 3X3 Festival in Amsterdam, and there are two dist...
26/02/2026

Ready to take your game from the street to the top?

This is the Road to 3X3 Festival in Amsterdam, and there are two distinct paths to get your team under the bright lights this June!
Whether you’re a local legend or a pro-level baller, here is how you qualify:

*Street League*
For the local heroes. Battle it out across the country in our three-weekend qualification sprint.
🗓️ When: May 22 – June 6
📍 Where: 21+ Districts, including multiple cities like Amsterdam, Utrecht, Rotterdam, Groningen, etc
🏆 The Reward: The best Street League teams earn their direct ticket to the 3X3 Street League finals right at the 3X3 Festival!
👀 More info coming soon!

*Pro Cups*
For the elite. High-stakes competition for top-tier teams only.
🗓️ Qualifiers: May 23 (Vlissingen) & May 31 (Haarlem)
Finals: June 6 (Arnhem)
🏆 The Reward: Direct qualification to the & Women’s Series in Amsterdam!
* If you think your team has what it takes, send us a DM for more info!

See you at the 3X3 Festival! 💥

3X3 FESTIVAL - Join us in celebration of 3X3 Unites 10 years anniversary! For 10 years, we’ve lived by three words: PLAY...
19/02/2026

3X3 FESTIVAL - Join us in celebration of 3X3 Unites 10 years anniversary!

For 10 years, we’ve lived by three words: PLAY, UNITE, EMPOWER!

Now we are bringing everything together - from the streets to the top! We are bringing our street league finalist to the biggest stage of 3X3 in the world, shoulder to shoulder with the best ones in 3x3!

And no matter if you are a street league vet, or just here for the energy, we have something for you! Talks, workshops and much more coming to connect grassroots with the world-class!

We are celebrating where we came from, and where we are going next! Join us!

Hit the link in bio to find more about it ⤴️

17/02/2026

10 years on the streets - 10 years of

We started our journey in 2016., and this year, we are going bigger than ever!

And we look fresh 👀

Stay tuned.

video: .jocic

LEADERS OF UNITES NO. 129 - Raphalee Kesser “I learned that when we work together, we can organize something awesome.” R...
11/02/2026

LEADERS OF UNITES NO. 129 - Raphalee Kesser
“I learned that when we work together, we can organize something awesome.”

Raphalee Kesser is a prime example of what happens when talent meets leadership.

Through the 3X3 Leader Courses, she transformed her love for the game into a tool for personal growth—learning the art of collaboration and the confidence to lead.

Now a key part of the Paper Dome team, she’s mentoring the next generation and proving that you can be a marketing student, a future physio, and a fashion designer all at once.

Keep an eye on Raphalee—she’s not just playing the game; she’s designing its future.

Read Raphalee’s whole story via link in bio and story.

👤 .otw
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Adres

Amsterdam

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