Searious Business

21/04/2026

This Saturday, we’ll be co‑hosting the International Ocean Film Tour at the Evoluon in Eindhoven 🌊🎬

Before the screening, Willemijn Peeters will give a short introduction on marine pollution prevention, connecting the films to real‑world solutions. We’ll also be in the foyer for a meet & greet, so it’s a great opportunity to meet in person and get to know us a bit better.

🎟️ Tickets are still available
If you’re nearby and would like to join, feel free to get in touch with us directly and we can share a discount code:
📩 emma@seariousbusiness.com

If you’re in or around the Netherlands this weekend — clients, partners, friends, or simply ocean‑minded — you’re very welcome to come along.

Hope to see some familiar faces there!

International Ocean Film Tour

01/04/2026

No April Fools! Check out what the team has been up to during March in our monthly recap.

Making the difference in the world of plastics

01/04/2026

Big news for Plastics Recycling Show Europe this year… we’re levelling up our Elephant in the Room campaign in a rather unexpected way.

After a year in which Europe’s plastic recycling industry has faced serious challenges — from falling demand to increasing economic pressure — many of you asked if the elephant would be joining us at more events.

So we thought it was time to address the situation properly.

We’re bringing a real, live elephant to PRSE 2026. 🐘

Fully trained, fully certified, and ready to help visitors Ring the Bell for Recycling.

She’ll be making her way around the exhibition floor, offering a quiet but unmistakable reminder of the issues we still aren’t fully addressing — from the volatile price gap between virgin and recycled plastics to the lack of consistent demand for recyclate.

If you see her, feel free to take a photo, tag us, and give the bell a ring.

With thanks to the PRSE organisers for accommodating our newest (and largest) team member, and to the partners continuing to support the campaign during a critical moment for the industry.

See you there. Keep your eyes open — some things are harder to ignore than others.

30/03/2026

Zero waste starts on your plate… and across the whole system.

As we mark the 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐃𝐚𝐲 𝐨𝐟 𝐙𝐞𝐫𝐨 𝐖𝐚𝐬𝐭𝐞, it is worth remembering that most of the environmental impact lies in the food itself, not the packaging. When food is wasted, all the land, water, energy and emissions invested in producing it are wasted too.

But that does not mean “more plastic” is the answer. Far from it.

🅐. Packaging should support food waste reduction, not justify overuse.
Yes, packaging can extend shelf life…
…but the majority of food waste happens in homes, in retail forecasting, and due to overproduction, not because of a lack of packaging.

🅑. Excess packaging does not equal less waste.
If packaging is multi‑material, unrecyclable or simply oversized, it adds environmental impact without meaningfully reducing food loss.

🅒. The real systemic win comes from circular design.
Reuse systems, smart logistics, better forecasting, shorter supply chains and regenerative agriculture all reduce food waste far more effectively than adding another layer of plastic.

At Searious Business, we help organisations cut waste at the source and shift to circular solutions that deliver real impact.

👉 Want to explore what this could look like for your business? Send us a message.

30/03/2026

⚙️ Please join us in welcoming Alejandro to the Searious Business team!

We are very happy to welcome Alejandro Albaladejo Cifre as he begins his Bachelor End Project with us. He is a third‑year Industrial Engineering student at TU Eindhoven and will be supporting our RePLHA project, where we are building an interoperable reuse system for large household appliances across Europe.

He will be applying his analytical strengths directly to the project, helping us understand packaging flows, spot inefficiencies and explore how data can make our operations smoother, more reliable and ready to scale. His fresh perspective will support the development of a reuse system that works seamlessly for manufacturers, retailers and logistics partners.

We are excited to see the impact he will bring and are delighted to have him on board.

Welcome to the team, Alejandro!



If you would like to follow our progress on RePLHA, keep an eye on this space for updates. www.seariousbusiness.com/replha

26/03/2026

Belgium has a real opportunity to lead Europe towards a truly circular economy.

This week, we signed the Fair Resource Foundation’s petition supporting the Belgian regions in their plans to introduce stronger measures to reduce packaging ahead of the incoming PPWR rules. These measures are not only necessary, they are long overdue.

With today’s geopolitical turbulence, supply chains are more fragile than ever. Companies can no longer rely on linear systems that leave them exposed. Circularity is not just good for the planet. It is a strategic buffer. By reducing material dependency and designing for reuse, manufacturers strengthen their resilience where it counts most.

Belgium’s proposal is simple and fair:
• Producers take legal responsibility for meeting EU prevention targets.
• From 2030, missing the target means a €50-per‑tonne fee, applied per material type.
• No loopholes and no shifting the problem to other materials.

This approach keeps the focus on real prevention, protects public space, and drives innovation that will strengthen long‑term competitiveness. 💪

Belgium can hold its course and set the pace for Europe. We urge policymakers to stay strong, and we call on other member states to help ensure the EU crosses the finish line together.
If you support this vision too, let us know and help spread the message.

21/03/2026

🤸‍♂️ It’s our 10th anniversary!

For a decade, Searious Business has redesigned packaging for global brands, cutting costs, plastic, CO₂, risks, and regulatory exposure — all at the same time.

To celebrate, we asked you to send in your Top 10 Worst‑Ever Packaging examples.

And wow — you delivered.

Today, we’re revealing 10 real disasters → 10 real
SeariousSolutions, each showing the same pattern:

Bad packaging is expensive packaging.
Clever packaging is profitable packaging.

Across all 10 redesigns, cost savings ranged between 40% and 90%, thanks to:

Lighter materials
Mono‑material designs
Lower EPR fees
Avoided plastic taxes
More efficient logistics
Reusable or refill formats
Future‑proof PPWR compliance

10 years. 10 fixes. Searious solutions.

👉 Swipe through
👉 Tell us which one surprised you most

And if you want us to take a closer look at your packaging portfolio, you know where to find us.

Here's to the next 10 years!

12/03/2026

We’re excited to share that our CEO, Willemijn Peeters, will be speaking at the Plastics Recycling Show Europe 2026! 🌍✨

Willemijn will be sharing insights during the panel discussion: “Driving Sustainable Demand Through Voluntary Pledges.” At Searious Business, we’re committed to closing the plastic tap and accelerating real change in the circular plastics industry.

Join us at PRS Europe, RAI Amsterdam, 5–6 May 2026.
Find out more and register here: https://loom.ly/CkJU3bo

Let us know if you’ll be there, or drop a question you’d like Willemijn to answer at the event!

01/03/2026

February was all about turning circular plastics ambition into action.

At Searious Business, we’re working with partners to accelerate practical, scalable solutions — and we’re excited to share what we’ve been up to.

Catch the full recap here 👇

https://share.sender.net/campaigns/eCpy/february-2026-recap-creating-impact-with-circular-plastics-searious-business

01/02/2026

January 2026 Recap - creating impact with circular plastics - Searious Business - https://mailchi.mp/seariousbusiness/searious-business-monthly-recap-january-2026

12/01/2026

One last chance to find out how to apply for the Sustainable Small Grants programme in the Caribbean for innovative plastic waste reduction and circular economy projects.

Open to MSMEs, community groups, and women- and youth-led entrepreneurs—including waste management, fisheries, tourism, retail, HoReCa, and public sector—in Antigua & Barbuda, Grenada, Saint Lucia, St. Kitts & Nevis, and St. Vincent & the Grenadines!

The hashtag project is implemented by UICN México, América Central y el Caribe, and supported by the Italian Agency for Development Cooperation (AICS) and Ministero degli Affari Esteri e della Cooperazione Internazionale (MAECI).

📅 Date: 22 January 2026
⏰ Time: 10:00 – 11:00 AM EST
🔗 Teams: https://lnkd.in/e-z8qGi2

✅Register FREE: https://forms.office.com/pages/responsepage.aspx?id=PpXhdy3RcEiP52CB9TdrgvzOLoBNGe9OuMbN-Y6ziCNUODM0WDJEOVU4NEdWOTlOTkYzTFIzQUNOUy4u&route=shorturl

06/01/2026

Searious Business is officially joining the movement for ! 🤝

On January 6, we join others in declaring that the era of throwaway culture must end. But reuse doesn’t happen by accident. It has to be built. - by business.

Reuse systems that actually work require budget, time, and leadership focus—not underfunded pilots or side projects, but real investment to test, learn, and scale new systems and protocols.

European rules will soon require reusable packaging. Now is the moment to jump in with two feet and build solutions that work for your business—before compliance becomes a scramble.

At Searious Business, we design reuse systems that succeed 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥𝐥𝐲, 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥𝐥𝐲, 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐚𝐥𝐥𝐲, 𝐚𝐧𝐝 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐚𝐥𝐥𝐲, across food, beverage, transport, household, industrial cleaning, and hospitality.

If you’re ready to move from talk to action, let’s explore what reuse can look like for your business.

👉 https://www.seariousbusiness.com/reusable-packaging

Global Alliance for Incinerator Alternatives (GAIA)