05/11/2024
Commissioned by . Creating a brand identity is always a rewarding challenge. Diving deep into the vision, collaborating closely with the client, and ultimately seeing the polished result that gives a tremendous boost to a young company’s professionalism - it’s all part of the magic. Wishing you every success with your new venture and stunning brand identity!
____
PKnCo’s core values are strength, energy, value, openness, honesty, guidance, calm, approachability, change, togetherness, balance, focus, growth, organic, and clarity. These are the ingredients used to develop the logo.
Symbolism of these core values. The Honesty plant (Lunaria), whose English name literally means ‘honesty,’ serves as a metaphor for trust and transformation. Just like the visible seed within the leaf of this plant, everything is already within you. You can trust in that. When facing change, you don’t need to know exactly what comes next. The Honesty plant also symbolizes the courage to look honestly at one’s own shadow. That’s where your development lies, moving from fear to trust.
The lighthouse is a beacon of light and hope, helping to find the right path in darkness. It also stands as a symbol of stability and direction, even amidst the most turbulent waters.
A play of lines creates movement. Horizontal lines evoke calm, peace, and community. Vertical lines encourage action and convey courage and strength. A diagonal line appears dynamic and creates speed, while a wavy line radiates energy.
Blue is associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and the sky.
Beige stands for warmth and structure, simplicity, neutrality, accessibility, harmony, and relaxation.
