JOICO Europe

JOICO Europe JOICO Haircare

As the seasons change, so does the hair. ✨ Spring calls for soft blondes, creamy tones and luminous shine, looks designe...
20/04/2026

As the seasons change, so does the hair. ✨
 
Spring calls for soft blondes, creamy tones and luminous shine, looks designed to refresh and inspire.
 
Which formula are you trying first? Tag us in your transformation for a chance to be featured in our next .
 

16/04/2026

Like crushed cherries melting into glossy color. 🍒🔥

Rich, intense and full of depth, this red burns with bold warmth and a shine that catches every eye.

Save this formula for your next appointment:
LumiShine Permanent 6RRC + 5RR equal parts

Ready to recreate this Toasted Honey Blonde? 🍯 showed us how to bring this incredible look to life, freehand lightenin...
15/04/2026

Ready to recreate this Toasted Honey Blonde? 🍯

showed us how to bring this incredible look to life, freehand lightening, rich toning and a result that’s warm, glossy and full of dimension.

Now it’s your turn. Join the and tag us to be featured. 🔥

thejoiofhealthyhair ShineBrighterGlowDeeper chooseWARMTHchooseJOI

14/04/2026

Golden N**e Blonde, created with the Secret 18 technique ✨

shows you how just 18 foils can deliver height, depth and dimension with maximum efficiency.

Want to master it? DM us to join our Training!

thejoiofhealthyhair warmtonesthatraisethebar chooseWARMTHchooseJOI

13/04/2026

This is what terracotta looks like when it’s on fire. 🔥

Spiced Terracotta Red, a ‘freeframe fusion’ of rich copper depth, burning warmth and a glossy finish that glows from every angle.

Ready to make this your next appointment? Here’s the formula:
Freeframe Fusion Technique
Blonde Life Crème Lightener + 20 Vol
Glossing: LumiShine Demi Liquids 50ml 6WC + 50ml 8NC + 10ml 8RR + 50ml 8G + 5Vol

Do you want to learn more about the technique? Send us a DM and ask about the Glow Warm training!

thejoiofhealthyhair GlowWarm

Brunette, but warmer. And better. 🤎🔥Rich depth, silky softness, with a caramel touch at the front that catches the light...
10/04/2026

Brunette, but warmer. And better. 🤎🔥

Rich depth, silky softness, with a caramel touch at the front that catches the light just right. We call it Caramel Ribbon Brunette.

Ask for this look using the formula:

Face framing: LumiShine Permanent Crème Color XLAA + 40 VOL Developer (1:1)

Color Blocking: LumiShine Permanent Crème Color
#1 ¼ 7NB + ¼ 9NB + ½ 8NG + 30 VOL Developer
#2 ½ 6NB + ½ 6NG + 20 VOL Developer
#3 ½ 5NB + ½ 5NG + 5 VOL Developer

09/04/2026

Off the court, on with the routine. 🔥

shares how the right hair care keeps her feeling confident wherever the day takes her. Because great performance doesn’t stop when the game does. ✨

🇮🇹
Fuori dal campo, ma la routine continua. 🔥
racconta come prendersi cura dei capelli la aiuti a sentirsi sempre sicura di sé, ovunque la porti la giornata. Perché le grandi performance non finiscono con la partita. ✨

Some colors don’t just shine, they glow. 🌅Spicy Terracotta Red. Rich, warm and endlessly luminous, with soft depth and a...
08/04/2026

Some colors don’t just shine, they glow. 🌅

Spicy Terracotta Red. Rich, warm and endlessly luminous, with soft depth and a finish that shifts with every movement.

Steal this formula and recreate this look:

Blonde Life Crème Lightener + 20Vol
LumiShine Demi Liquids 50ml 6WC + 50ml 8NC + 10ml 8RR + 50ml 8G + 5Vol

07/04/2026

Ever wondered how to execute a perfect triangle line cut? ✂️

breaks it down, from sectioning and elevation to tension control, so you can deliver a clean, structured result every time.

📩 DM us or visit the link in bio to join our training and learn more about Triangle Shapes!

Spring is calling… and it’s all about the glow. ✨From golden blondes to rich brunettes, these looks are made for the s...
06/04/2026

Spring is calling… and it’s all about the glow. ✨

From golden blondes to rich brunettes, these looks are made for the season ahead.

Save these formulas and bring the warmth to life. 🔥

02/04/2026

Like honey melting into luminous blonde. 🍯✨

Warm. Silky. Gloriously glossy. Can you resist it?

Here’s the formula to recreate this incredible tone:

Blonde Life Demi Gloss 9G + 10N equal parts

What if your blonde could look like golden hour, every hour? 🌅Soft warmth and luminous dimension that catches the light ...
01/04/2026

What if your blonde could look like golden hour, every hour? 🌅

Soft warmth and luminous dimension that catches the light from every angle.

Ready to recreate this sunset look? Here's the formula:

Balayage technique: Blonde Life Lightening Powder + 10Vol
Root Tab: LumiShine Demi-Permanent Liquid Color 6N + 5Vol
Toning: Blonde Life Demi Gloss Toner ½ 9V + ½ 10G + 5Vol

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Helmond
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