JOICO Europe

JOICO Europe JOICO Haircare

22/01/2026

New year. Stronger hair. ✨ Our 2026 hair resolution? 5x stronger,* shinier, healthy-looking hair, starting with Joico Defy Damage KBOND20 Power Masque.

“KBOND20 is my reset button after a long week.” - Kate Hudson (), Joico Global Celebrity Spokesperson

What’s your 2026 hair resolution? 💬

in 2026 with . 🥳



*Against combing breakage on damaged hair during heat styling

22/01/2026

New year. Stronger hair. ✨ Our 2026 hair resolution? 5x stronger,* shinier, healthy-looking hair, starting with Joico Defy Damage KBOND20 Power Masque.

“KBOND20 is my reset button after a long week.” - Kate Hudson ( ), Joico Global Celebrity Spokesperson

What’s your 2026 hair resolution? 💬

in 2026 with . 🥳



*Against combing breakage on damaged hair during heat styling

21/01/2026

It’s not only a handcrafted masterpiece, it’s a true source of inspiration. 🤍
 
We’re proud of our sponsorship of s 2025 hair collection: Lines of Vision.
 
This collection masterfully captures contrast inspired by groundbreaking architecture by Zaha Hadid: fluid softness versus graphic tension, expansion versus compression, movement versus stillness. Bona brought this vision to life by sculpting each look by hand. ✨
 

Our new monthly series celebrates the color work of our community. Each edit showcases real salon creations made with ...
20/01/2026

Our new monthly series celebrates the color work of our community.
 
Each edit showcases real salon creations made with the , highlighting how formulas, tones, and techniques come together to deliver healthy, high impact results.
 
Want to be featured? Tag for a chance to appear in an upcoming carousel.
 
joicoformula thejoiofhealthyhair sharethejoi

19/01/2026

What’s one underrated color technique that deserves the spotlight?
We asked our talented artists and their answers highlighted the power of classics.

They also shared insights on how hair looks on camera vs. in real life. Curious? Watch the full reel to find out!

What’s your go-to underrated color technique? Drop it in the comments below.

15/01/2026

Turning architecture into hair art? YES! That’s exactly what ’s 2025 collection, Lines of Vision, is all about.

Inspired by two timeless buildings designed by Zaha Hadid, Bona focused on preserving the materiality and integrity of hair, sculpting each look by hand. This collection is a stunning study of contrast, reflection and crafted silence, a true masterpiece of hair artistry.

As JOICO Europe , we are proud to sponsor her collection and bringing bold visions to life! 🤍

・・・ for GoldenGlobes2026 🌟⭐️✨🏆 Stylist wearing MA .hernandez Nails Hair Assistant Using Defy Damage Protect...
14/01/2026


・・・
for GoldenGlobes2026 🌟⭐️✨🏆



Stylist wearing
MA .hernandez
Nails
Hair Assistant

Using


Defy Damage Protective Shampoo
Defy Damage KBOND20 Power Masque
Dream Blowout Glass 72HR Frizz Fighter
JoiWhip Design Foam
Hold Hero High Hold + Shine Boosting Finishing Spray
Heat Hero Glossing Thermal Protector


All-Rounder Paddle Brush
Helios Hair Dryer
Size 3 round brush
Chronos Max
Oval Dressing Brush,
Chronos Curve Classic Tong
Oval Dressing Brush

valaya
Valaya Hair perfume

14/01/2026

POV: You’re on set with 🎥

Experience the magic behind a JOICO photoshoot as Alberto, Creative Artist for the European Team & Artistic Director for Italy, brings visionary hair art to life. From bold color creations to flawless styling, every moment is pure inspiration.

Watch as stunning looks are created while always focusing on what matters most, healthy hair. 💛

13/01/2026

Be bold, be you and let JOI take over, because beauty is confidence that shines. Own the moment!

Our signature blonde look embodies radiance, dimension and effortless elegance. Excited to try? Write us and we’ll share the formula for this glamorous blonde look with YOU! 💛

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Helmond
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