JOICO Europe

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JOICO Europe

JOICO Haircare

30/03/2026

Warm tones that raise the bar. ✨

A soft, luminous blonde with golden warmth and glossy dimension that catches the light from every angle.

27/03/2026

A little surprise for the Numia Milano team. 🩷💙

As one of the official sponsors for 2026, we prepared personalized JOICO goodie bags for each player, filled with products tailored to their individual hair types and needs.

Seeing their reactions made it even more special. Let’s see what’s inside… 👀

26/03/2026

Chocolate tones this rich deserve a closer look. 🤎

Think melted chocolate, smooth, glossy and full of warmth. This shade wraps curls in rich depth and irresistible shine you can almost feel.

Want to recreate it? Here’s the formula:

LumiShine Permanent Crème Color 5NWB

25/03/2026

Curls catch the light differently, bringing out depth, shine and that signature radiance.

If you’re ready to have the sunrise in your curls, here’s the formula you’re looking for:

Gloss with LumiShine Demi-Liquids ½ 4NWB + ½ 6NWB + 5 Vol

24/03/2026

Warmth is not just a tone. It’s a feeling.

In our world, warmth lives in the moments that make us feel safe, connected and truly ourselves.

Now we want to know…
What does warmth mean to you? ✨

23/03/2026

Join the and show us how you bring warmth to life. 🔥

Our artist created this luminous golden blonde transformation, now it’s your turn to turn up the glow.

Share your salon creations, tag us, and use the hashtag for a chance to be featured. ✨

19/03/2026

This is how brunettes glow now! ☀️

Soft highlights melt seamlessly into a glossy brown base, creating dimension that feels Elevated. Sophisticated. Luminous.

If you’re ready to have a sunrise in your hair, here’s the formula:
Faceframe with LumiShine Permanent XLAA + 40Vol
Color Blocking with LumiShine Permanent
¼ 7NB + ¼ 9NB + ½ 8NG + 30Vol
½ 6NB + ½ 6NG + 20Vol
½ 5NB + ½ 5NG + 5Vol

18/03/2026

There’s just something about caramel tones when they catch the light… and we can’t get enough. 🤎

Want to achieve this shade, use the formula below:

LumiShine Permanent Crème Color 6NG (1 part) + 7NC (1 part)

17/03/2026

Like the last light of sunset melting into copper strands. 🌅 This warm shade glows with golden depth, catching the light from every angle. Rich, glossy and full of movement.

Want to recreate this copper? Here’s the formula:

Blonde Life Crème Lightener + 20 Vol
Gloss with LumiShine Demi-Liquids 6WC 50ml+ 8NC 50ml+ 8RR 10ml + 8G 50ml + 5Vol

16/03/2026

Warm tones that raise the bar. 🔥 This season, we’re turning up the heat with Glow Warm, a celebration of luminous hair colors full of shine, depth, and dimension.

Warmth is nothing to be afraid of. In fact, it’s where true luxury lives. From champagne blonde to fiery copper and rich brunettes, warm tones bring richness, radiance, and elegance to every look.

Get ready to embrace your glow like never before!

13/03/2026

On the court, pressure is no match for focus and teamwork. For , locking eyes with her teammates is how she stays grounded and ready to win.

Off the court, her key to victory is all about her hair. Shine and softness are her winning points, and her MVP product? K-PAK Color Therapy Shampoo, keeping her hair healthy and radiant no matter where volleyball takes her.

12/03/2026

Want a shine spray that keeps your color fresh and luminous for longer?💙

K-PAK Color Therapy Luster Lock delivers instant shine, strengthens damaged strands and helps lock in color vibrancy for hair that looks as good as it feels.

Silky smooth. Protected. Radiant.

Adres

Grasbeemd 4
Helmond
5705DG

Website

https://www.joico.eu/

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