JOICO Europe

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JOICO Europe

JOICO Haircare

26/02/2026

is our new brand spokesperson, and she is all about achieving her goals on and off the court. Going blonde while keeping her hair healthy and shiny is part of her game plan.

Volleyball is intense, and her hair deserves the same level of performance and care that she brings to every match. With JOICO, it stays strong, luminous and ready to shine just like she does.✨

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🇮🇹: è la nuova spokesperson del brand. Determinata, ambiziosa, sempre focalizzata sui suoi obiettivi dentro e fuori dal campo.
Passare al biondo senza rinunciare a capelli sani e luminosi fa parte della sua strategia vincente.

La pallavolo è uno sport ad alta intensità e i suoi capelli meritano lo stesso livello di performance e cura che lei porta in ogni partita. Con JOICO restano forti, brillanti e pronti a farsi notare, proprio come lei. ✨

Hair by: &

25/02/2026

Damage does not start at the surface. Neither do we.
Defy Damage helps reinforce hair bonds while protecting against daily aggressors.

The result is visibly stronger, smoother, more resilient hair.

Discover the ritual your hair will thank you for. 💖

23/02/2026

Are you ready to master bold and dynamic Triangle Shapes? This year, our Confident Classics Training is taking your skills to the next level! ✂️

Building on last year’s exploration of Square Shapes, this hands-on training will teach you how to cut, color, and style these striking new shapes like a true pro! 😎

Check the link in bio or send us a DM to learn more!

19/02/2026

WOW! 😍 Just look at this caramel blonde transformation by . Healthy, shiny, and absolutely glowing!

Here’s the formula to recreate this look:
Airtouch Highlights with Blonde Life Lightening Powder and 5Vol shifting to 20Vol along the head
Blonde Life Demi Gloss 10N + 9N with 5 vol

thejoiofhealthyhair sharethejoi

18/02/2026

Sculpted by hand, no masking. This look is a powerful reminder that simplicity and precision hold just as much visual impact as complexity.

Lines of Vision, ‘s latest collection, sponsored by @‌joicoeurope, inspires us to see beyond and continue creating one-of-a-kind artistry through hair.

A true testament to the beauty of understated elegance and creative mastery.

17/02/2026

Our Confident Classics Training is back! We’ve asked our artists to describe what it means to them, and now we want to hear from you.

What word would you use to describe this professional training experience? Let us know and get ready to sharpen your skills! ✨

16/02/2026

Your favorite inspiration is here! The series celebrates the talent of our community and inspires hairdressers to master the .
This February, it’s all about warm, radiant tones that truly shine. And here’s a little teaser… something exciting is coming in March ✨
Want to be featured? Tag @‌joicoeurope in your looks.
joicoformula thejoiofhealthyhair

12/02/2026

We’re proud to be official sponsor of for 2026. A collaboration born from shared values: talent, teamwork, and a commitment to a healthy, high-performance lifestyle.

The journey kicked off on December 27, as JOICO, as match sponsor, had the honor of presenting the MVP award to Paola Egonu, a true symbol of power and determination, during the sold-out match against Conegliano.

Because every champion deserves healthy, shiny, and beautiful hair, both on and off the court. 💙

11/02/2026

Our Confident Classics Training is back and this year we’re taking it to the next level with Triangle Shapes!

Building on the Square Shapes we presented last year, learn to cut, color, and style these bold new shapes like a true pro while sharpening your skills along the way.

Local, accessible, and designed for stylists like you. heck out the link in bio or send us a DM✂️

10/02/2026

Ever wondered what a day on set is like for a hairstylist?

Discover a day on set with , Senior Creative Color Artist.

Watch how she brings each look to life through skill, creativity, and vision, delivering truly stunning results. 🎥

Now tell us, could you handle a day like this?

09/02/2026

Two weeks ago, we announced the winner of the Color Talent Awards 2025 🔥
Now, let’s take you behind the scenes and show you how .mw ‘s look came to life.
Check slide four to discover the formula used to create this incredible result.
Get ready to turn your clients’ hair into a true work of art.

Adres

Grasbeemd 4
Helmond
5705DG

Website

https://www.joico.eu/

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