JOICO Europe

JOICO Europe JOICO Haircare

24/12/2025

The JOICO family is sending JOI straight from the set! We keep working our magic to create healthy hair that makes you feel your very best, today and every day.

Here’s to a festive season as JOIful as your hair.💛

23/12/2025

What an incredible year 2025 has been! One of the biggest highlights was our first-ever Beyond Excellence Event in London, where talented graduates from our Color Excellence Program across Europe and the UK came together to shine. The feedback has been amazing and we couldn’t be prouder! 🌟

If you want to learn more about our Color Excellence Program and how you can be part of it, visit our website or drop us a DM, we’d love to hear from YOU!

The festive season is here and it’s the perfect moment to get inspired and refresh your look.
From warm caramel blondes ...
22/12/2025

The festive season is here and it’s the perfect moment to get inspired and refresh your look.

From warm caramel blondes to elegant, reds, every shade brings its own festive glow. And whether you’re a hairdresser or a client, this is the time when everyone searches for that perfect seasonal idea.

Spot your favourite color and show it to your hairstylist to bring your festive look to life.🌟

The finalists for have arrived and they are anything but ordinary. This category celebrates bold vision, technical mas...
19/12/2025

The finalists for have arrived and they are anything but ordinary. This category celebrates bold vision, technical mastery and the kind of color work that transforms hair into pure artistry.

We are excited to reveal our three finalists. @‌haircoloristsstudio.mw and @‌hair_szikriszt_education. Their entries pushed creativity further than expected and truly impressed our judges.

Which look captured your imagination the most? Let us know in the comments. We will announce the overall winner and the runner up in late January.

18/12/2025

We asked our amazing artists two big questions and you won’t want to miss what they had to say! Their passion and dedication inspire us every day and we’re so grateful to have them as part of our healthy hair journey!

Now, it’s your turn, who’s your all-time hair icon? Don’t forget, in our eyes, each and every one of YOU is an icon too. ✨

17/12/2025

.joico go-to for flawless hair? JOICO Dream Blowout Glass, the ultimate formula to protect every strand! 💫

Say hello to 72 hours of frizz-free, silky, shiny and humidity-resistant hair. Simple to use, highly effective and everything your hair has been waiting for in one bottle.

Are you ready to put an end to bad hair days once and for all? ✨

16/12/2025

Learn from the best as spills her top hair care secrets! 💙 Today, she’s talking about our newest addition to the Moisture Recovery family: the Moisture Recovery Recharge Leave-In!

This 24HR moisture boost is here to transform dry, thirsty hair into soft, hydrated perfection. Ready to recharge your hair? 💧

15/12/2025

Healthy hair is the foundation of everything we do.

Healthy hair means more than shine, it’s the secret to that full, voluminous and show-stopping look we all LOVE.

We’re committed to nourishing every strand, so your hair doesn’t just look healthy, it feels unstoppable.

Bold ideas. Fresh vision. Meet the finalists of the . This new wave of artists is not just experimenting with color. Th...
12/12/2025

Bold ideas. Fresh vision. Meet the finalists of the . This new wave of artists is not just experimenting with color. They are reshaping what the future of hair artistry can look like.

Congratulations to@alyshaokeefehair and . Their entries stood out for originality and fearlessness that genuinely impressed our judges.

Stay tuned. The finalists for are coming very soon, and we will reveal the overall winner and runner up in late January! 🌟

This is what happens when you ask your hairdresser for dimension… absolute perfection! ✨ The ultimate Bronde created wit...
11/12/2025

This is what happens when you ask your hairdresser for dimension… absolute perfection! ✨ The ultimate Bronde created with artistry. worked his magic on this stunning masterpiece of highlights. 😍
 
Here’s the formula to recreate this awesome look:
Babylights Blonde Life Lightening Powder with 20vol, working with the natural roots
Lowlights LumiShine Demi-Permanent Liquid 7NB with LumiShine 5vol Developer
Gloss with LumiShine Demi-Permanent Liquid 9NB with LumiShine 5vol Developer
Finished with Dream Blowout Crème & Humidity Blocker
 
thejoiofhealthyhair sharethejoi

10/12/2025

and , two of our judges, are excited to announce that the finalists have been selected and will be announced very soon! The finalists have already been announced last week.

Are you ready to discover if you made it to the finalists of your category? This Friday, we’re dropping the finalists. Stay Tuned!

09/12/2025

Our rising star .murseli is loving the double power of our Dream Blowout Glass! Say goodbye to frizz and hello to mirror-like shine that lasts up to 3 days.
 
This heat-activated hero not only tames flyaways but also protects against breakage, heat damage and leaves your hair silky smooth. ✨ Dream Blowouts do come true!
 

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