Victus

Victus Nourish your inner warrior.

19/03/2026

Slowdown starts as a thought. Most athletes listen. Don’t.

Silence the slowdown.

Victus standardises ex*****on across Before, During and After. Doses are fixed. The format may change, but the logic doe...
05/03/2026

Victus standardises ex*****on across Before, During and After. Doses are fixed. The format may change, but the logic does not. Fuelling becomes repeatable, repeatable becomes habitual, and habit sustains performance.

Under fatigue, decision-making declines. Inconsistency costs performance.45 g carbohydrates. 343 mg sodium. One gel. Bui...
26/02/2026

Under fatigue, decision-making declines. Inconsistency costs performance.

45 g carbohydrates. 343 mg sodium. One gel. Built to make fuelling during training and racing simple and repeatable.

Victus removes unnecessary choice so ex*****on remains controlled.

From direct-to-athlete to physical retail.Victus enters the retail space.More soon.
16/02/2026

From direct-to-athlete to physical retail.

Victus enters the retail space.

More soon.

Race performance is not just fitness. It is also how much carbohydrate you can absorb per hour, how well your gut tolera...
28/01/2026

Race performance is not just fitness. It is also how much carbohydrate you can absorb per hour, how well your gut tolerates it, and how stable your fluid and sodium balance stays under load. These are training adaptations, not race-day tricks. If you only fuel on race day, you limit what you can use when it matters. Train your gut in training.

Training for your first race block starts now. Fuel it properly.Races are decided in training, not on race day. Training...
13/01/2026

Training for your first race block starts now. Fuel it properly.

Races are decided in training, not on race day. Training your legs is obvious, but training your gut is not. High carbohydrate intake only works if you have trained it. Long runs and quality sessions make intake automatic: how much you tolerate, when you take it, all without breaking rhythm.

The goal is not just to reach the start line; it’s to finish on a system that holds.

08/01/2026

A year measured in distance, where anything is possible if you don’t watch from the sidelines.

Michéal ran 12 marathons. One every month. He ran the length of Ireland - 600 km in 12 days.

His last marathon of the year closed the 2025 loop, and in the final stretch, he fuelled with Victus.

03 carb sources. 02 pathways. 01 formula. 0 gut issues.Carbs move faster when you use more than one source. 02 During bl...
05/01/2026

03 carb sources. 02 pathways. 01 formula. 0 gut issues.

Carbs move faster when you use more than one source. 02 During blends maltodextrin, glucose and fructose in a 2:1:1,5 ratio. Maltodextrin lowers osmotic pressure at equal grams versus single sugars. Glucose fuels rapidly. Fructose adds parallel uptake when gut-trained and tested at intensity.

Glucose uses SGLT1, which commonly becomes rate-limited near 60 g/h in race feeding volumes. Fructose uses GLUT5. Two transporters work in parallel. Total carbohydrate uptake and oxidation odds increase when the gut is conditioned and doses are trialled at race pace.

One formula combining 45 g of carbohydrate and 343 mg of sodium per drink portion supports fluid uptake via sodium-dependent co-transport of carbohydrate and water, helping maintain plasma volume as sweat losses rise. Hydration support comes from the integrated carbohydrate-sodium system, not sodium alone.

Elie Bacari, 110 m hurdler.Championship hurdling compresses everything. Output is maximal, windows are short, and rounds...
29/12/2025

Elie Bacari, 110 m hurdler.

Championship hurdling compresses everything. Output is maximal, windows are short, and rounds stack pressure fast. His results reflect repeat ex*****on under load: 13,30 for 110 m hurdles, ranked #31 globally at U23, European U23 bronze, Belgian national and indoor champion.

Performance in this discipline is not built on options. It is built on constants. Every input must translate into the same measurable output, round after round.

Elie fuels on Victus.

Simplicity drives performance. The easier it is to implement, the better it is to execute.02 During contains 45 g of car...
08/12/2025

Simplicity drives performance. The easier it is to implement, the better it is to execute.

02 During contains 45 g of carbohydrates and 343 mg of sodium per serving. Depending on intensity, intake will be 1 or 2 gels per hour. This clarity directs fuelling decisions, and 02 During delivers with consistency.

24/11/2025

Before the race. Before the results. Before the noise.

This is the part no one sees. An athlete, a bike, and the discipline to show up when no one is watching.

Most people rely on instinct dressed up as certainty. But training at this intensity does not run on guesswork. It runs on measured intake and consistent fuelling.

Performance starts long before the start line. This is where it’s built.

06/11/2025

Fuelling is crowded with noise. 02 During delivers 45 g triple carb in a 2:1:1,5 maltodextrin, glucose, fructose ratio with 343 mg sodium. Built to support high carbohydrate intake through multiple absorption pathways and controlled osmolarity for better tolerance at speed.

Irish at heart and never one to take the easy route, keeps pushing his limits in his own way. His recent 100 km run across Italy with shows exactly that.

We’re proud that we fuelled that journey.

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