19/01/2026
What if one of our deepest emotional needs is also one of the most overlooked?
During my Transactional Analysis training (TA), I learned about a concept that profoundly changed how I understand relationships, communication, and personal growth: ๐จ๐ฉ๐ง๐ค๐ ๐๐จ.
In TA, a stroke is a ๐๐ป๐ถ๐ ๐ผ๐ณ ๐ต๐๐บ๐ฎ๐ป ๐ฟ๐ฒ๐ฐ๐ผ๐ด๐ป๐ถ๐๐ถ๐ผ๐ป. The idea stems from research by Renรฉ Spitz, who observed that infants deprived of physical stimulation fared far worse than those who received it. Touch, attention, and recognition are not optional for human beings, they are essential.
As adults, we may no longer rely solely on physical touch, but the need for recognition remains just as strong. We substitute touch with other forms of acknowledgment: a smile, a nod, eye contact, a kind word, a compliment, or even constructive feedback.
In TA we refer to this deep human need as โstroke hunger.โ
We all seek strokes, consciously or unconsciously, and we often shape our behaviour, choices, and relationships around getting them.
Strokes can be positive or negative, verbal or non-verbal, unconditional (about who we are) or conditional (about what we do).
In my coaching and counselling practice, I see often how people:
๐Accept negative strokes because any recognition feels better than none.
๐ฉStruggle to receive positive strokes, even when they crave it.
๐Tie self-worth exclusively to performance, approval, or achievement.
Awareness and understanding of strokes help us:
๐ซ Improve communication.
๐ซBuild healthier relationships.
๐ซStrengthen self-esteem.
๐ซCreate workplaces and homes where people feel genuinely seen.
Recognition is a human need. When we become conscious of it, we can transform how we relate to ourselves and others.
๐ ๐๐ฉ๐ข๐ต ๐ฌ๐ช๐ฏ๐ฅ ๐ฐ๐ง ๐ณ๐ฆ๐ค๐ฐ๐จ๐ฏ๐ช๐ต๐ช๐ฐ๐ฏ ๐ฅ๐ฐ ๐บ๐ฐ๐ถ ๐ฎ๐ฐ๐ด๐ต ๐ฏ๐ฆ๐ฆ๐ฅ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฏ๐ฐ๐ธ, ๐ข๐ฏ๐ฅ ๐ข๐ณ๐ฆ ๐บ๐ฐ๐ถ ๐ข๐ญ๐ญ๐ฐ๐ธ๐ช๐ฏ๐จ ๐บ๐ฐ๐ถ๐ณ๐ด๐ฆ๐ญ๐ง ๐ต๐ฐ ๐ณ๐ฆ๐ค๐ฆ๐ช๐ท๐ฆ ๐ช๐ต?
๐ ๐๐ฉ๐ฆ๐ณ๐ฆ ๐ช๐ฏ ๐บ๐ฐ๐ถ๐ณ ๐ญ๐ช๐ง๐ฆ ๐ข๐ณ๐ฆ ๐บ๐ฐ๐ถ ๐ด๐ต๐ช๐ญ๐ญ ๐ด๐ฆ๐ฆ๐ฌ๐ช๐ฏ๐จ ๐ณ๐ฆ๐ค๐ฐ๐จ๐ฏ๐ช๐ต๐ช๐ฐ๐ฏ ๐ช๐ฏ ๐ถ๐ฏ๐ฉ๐ฆ๐ญ๐ฑ๐ง๐ถ๐ญ ๐ธ๐ข๐บ๐ด?