30/01/2026
This week, we were back at the Award Ceremony — this time as a jury member.
Last year, we received the True Price Award for our organic avocado, recognised as the Dutch consumer product that most convincingly helps close the gap between market price and true price.
Yesterday’s award ceremony at the True Price Festival showcased an inspiring and competitive final. Congratulations to Fairphone, winner of the True Price Award 2026.
Top 3 finalists:
• Fairphone – a smartphone designed with sustainability and fairness at its core
• VEJA – sustainability embedded down to the smallest detail
• Johnny Cashew (B Corp) – cashews processed in the country of origin, reducing unnecessary food miles
Top 10 nominees:
Wakuli, LocalTea, ZuiverZuivel (Odin foodcoop), The Good Roll | B Corp, Lelelele (Nienke Blok), Wilder Land, Puro (MAAS International BV)
A strong and diverse group of initiatives demonstrating how true pricing can create tangible, measurable impact.
Photo credit: Joyce van Doorn