09/11/2025
Sustainability is a beautiful word,
but resonance is a truer one.
A product can be recyclable and still lifeless.
A process can be efficient and still extractive.
A story can be ethical and still misaligned.
This week, the MBA group and our partners invited deeper questions about materials, frequencies, coherence, and the future of design.
I wrote a reflection here:
👉
A field-guide for leaders who want business models that don’t just close loops—but open futures. future-proof business models, resonance design, sustainability, circular economy, Fairphone, Zuyderland, Blanche Dael, regenerative materials, wool vs plastic, MBA sustainability, conscious innovatio...